---
title: "Pla — $23.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/pla"
last_updated: "2026-08-08T05:17:03.995Z"
locale: en
meta:
description: "Niche score 63/100 · $23.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 63/100 · $23.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Pla — $23.4M/yr Amazon US Niche (2026) - Flapen"
---
# **pla**
**Worth a look**
Shows a $23.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 41Competition 79Returns 96Price range 66Avg price 95Brand share 48Review moat 38Quality gap 47
**Market size**
**Incredible****$23.4M**
$23.4M/yr · 22.3M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.85**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$10.59–$139.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,688.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pla is a $23.4M/yr Amazon United States market (22.3M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pla market data**
- **Units sold / yr**
- **600K–800K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$19.1M–$25.5M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**242**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**18%**
- SUNLU41% - ELEGOO14% - YOOPAI8% - Creality7% - AMOLEN7% - BAMBULAB5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/pla/trend)
## **Top pla search terms**
- **filament**3.9M/yr+23.0%1.0% conv. - **pla**5.1M/yr+0.9%0.6% conv. - **3d printer filament**3.9M/yr-9.6%1.6% conv. - **pla filament**3.5M/yr-14.9%1.9% conv. - **bambu labs filament**746K/yr-15.3%2.1% conv. - **sunlu pla**749K/yr-15.0%2.0% conv. - **3d filament**541K/yr+16.3%1.1% conv. - **3d printing filament**584K/yr-17.4%1.1% conv. - **sunlu**343K/yr+14.5%0.6% conv. - **sunlu filament**370K/yr-27.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/pla/search-terms)
## **Top pla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$936K8%$1.9M12%$2.8M16%$3.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNLU PLA 3D Printer Filament Black 1KG**SUNLU**$13.67**4.4★11,201 rev](https://www.amazon.com/dp/B07XG3RM58) [2**250g PLA Filament 1.75mm Bundle SUNLU 3D Printer Filament Neatly Wound Individually Vacuum Packed 250g Spool 8 Rolls White+Red+Orange+Yellow+Green+Blue+Cyan+Purple**YOOPAI**$47.03**4.4★1,305 rev](https://www.amazon.com/dp/B0DWK3YSVV) [3**AMOLEN Silk PLA 3D Printer Filament Bundle Shiny Dual Color Filament 1.75mm Pack Multi Color Change 3D Printing Filament for Most FDM 3D Printer 4 Spools 200g Each**AMOLEN**$30.40**4.3★6,585 rev](https://www.amazon.com/dp/B0931YN8L1) [4**Creality 2kg Black & White PLA 1.75mm Filament Bundle for 3D Printing with No-Tangling Strong Bonding and Overhang Performance Accuracy +/- 0.02mm**Creality**$25.12**4.4★9,633 rev](https://www.amazon.com/dp/B0C4TNQZYY) [5**ELEGOO PLA Filament 1.75mm Black 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers**ELEGOO**$13.41**4.6★1,559 rev](https://www.amazon.com/dp/B0BM739JRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool Black**BAMBULAB**$30.96**134 rev10mo ago](https://www.amazon.com/dp/B0CGR29R63) [**Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool White**BAMBULAB**$30.48**139 rev10mo ago](https://www.amazon.com/dp/B0CGQYRSNT) [**SUNLU 3D Printer Filament Bundle PLA Plus Filament 250g/Spool**SUNLU**$44.79**102 rev11mo ago](https://www.amazon.com/dp/B0FH9YLN8H) [**ERYONE Silk PLA Filament for 3D Printer 1.75mm +/- 0.03mm Shiny Filament 1kg (2.1lbs)/Spool Liquid Gold**ERYONE**$14.51**5,319 rev1y ago](https://www.amazon.com/dp/B0FJCR7HM1) [**250g PLA Filament 1.75mm Bundle SUNLU 3D Printer Filament Neatly Wound Individually Vacuum Packed 250g Spool 8 Rolls White+Red+Orange+Yellow+Green+Blue+Cyan+Purple**YOOPAI**$47.03**1,305 rev1y ago](https://www.amazon.com/dp/B0DWK3YSVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool Black**BAMBULAB**$30.96**4.6★**▲ 177%**](https://www.amazon.com/dp/B0CGR29R63) [**Reprapper 4X 250g Color Pack Dual Color Filament Coextrusion PLA Filament 1.75mm for 3D Printer 4 x 250g Spools Matte Red/Blue Matte Purple/Green Silk Red/Blue Silk Purple/Green**RepRapper**$20.25**4.3★**▲ 176%**](https://www.amazon.com/dp/B0BGQHMCYY) [**SUNLU PLA+2.0 3D Printer Filament Black+White+Red+Klein Blue 4KG**SUNLU**$46.99**4.6★**▲ 129%**](https://www.amazon.com/dp/B0DGX998KX) [**SUNLU 3D Printer Filament Bundle PLA Plus Filament 250g/Spool**SUNLU**$44.79**4.3★**▲ 120%**](https://www.amazon.com/dp/B0FH9YLN8H) [**Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool White**BAMBULAB**$30.48**4.6★**▲ 83%**](https://www.amazon.com/dp/B0CGQYRSNT)
**~~View all trending →~~**
## **What buyers say about pla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Amazing quality”*
**Color**18%
*“Color is accurate and consistent”*
**Value For Money**16%
*“Awesome price”*
**Material Quality**6%
*“Great material”*
**Compatibility-Overall**5%
*“it was compatible”*
**Efficiency**4%
*“Gets the job done”*
**Advertised Vs Actual Product**4%
*“As Shown”*
**Adhesion/Stickiness**4%
*“Adhesion to the bed was good”*
**Ease Of Use**2%
*“Easy to use”*
**Strength**1%
*“as strong as expected”*
### **What buyers complain about **
**Print Quality**16%
*“not really good on printing”*
**Quality-Overall**14%
*“Inconsistent quality”*
**Color**8%
*“Color off”*
**Adhesion/Stickiness**7%
*“not adhesive at all”*
**Size-Overall**7%
*“Smaller sppols”*
**Functionality-Overall**5%
*“do not work well”*
**Durability**5%
*“it will just fall apart”*
**Advertised Vs Actual Product**3%
*“Incorrect description”*
**Strength**3%
*“not very sturdy”*
**Ease Of Use**3%
*“unable to be used”*
### **Top return reasons **
**Size-Overall**38%
**Compatibility-Overall**13%
**Color**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**8%
**Value For Money**6%
**Print Quality**6%
**Defective Material/Parts**3%
**Material Quality**2%
**Product Condition**2%
## **Common questions**
- **Is pla profitable to sell on Amazon United States?**
- The niche generates $23.4M/yr across 45 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the pla niche?**
- 18 brands and 242 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in pla?**
- Top complaints mined from reviews: Print Quality, Quality-Overall, Color. The return rate is 0.9%.
- **When does demand for pla peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the pla niche?**
- Listings span $10.59–$139.18; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 2,689 reviews — the moat a new listing must climb.
## **Related niches in Industrial & Scientific**
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