---
title: "Search terms — matte pla - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/matte-pla/search-terms"
last_updated: "2026-08-08T11:02:23.873Z"
locale: en
meta:
  description: "Niche score 54/100 · $640K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 54/100 · $640K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — matte pla - Flapen"
---

# **matte pla**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 66Growth 21Conversion 39Competition 81Returns 97Price range 89Avg price 95Brand share 6Review moat 38Quality gap 40

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.27–$68.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Good****$640K**

$640K/yr · 847K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,678.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms