---
title: "Light Blue Pla — $326K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/light-blue-pla"
last_updated: "2026-08-08T13:05:52.350Z"
locale: en
meta:
description: "Niche score 53/100 · $326K/yr market · 165K searches/yr · $16.70 avg price. Soft demand (-18.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $326K/yr market · 165K searches/yr · $16.70 avg price. Soft demand (-18.8% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Light Blue Pla — $326K/yr Amazon US Niche (2026) - Flapen"
---
# **light blue pla**
**Worth a look**
Shows searches that convert (11.8% search→purchase), but soft demand (-18.8% this quarter) keeps it on the watch list.
Market size 52Growth 16Conversion 94Competition 48Returns 93Price range 68Avg price 79Brand share 29Review moat 53Quality gap 40
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.70**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.76–$21.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,394.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$326K**
$326K/yr · 165K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, light blue pla is a $326K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **light blue pla market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$334K–$418K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**9%**
- eSUN32% - ELEGOO19% - SUNLU18% - 3DHoJor14% - YOOPAI5% - EONO3D4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -18.8% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Apr, May · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/light-blue-pla/trend)
## **Top light blue pla search terms**
- **light blue pla**39K/yr-19.7%9.9% conv. - **light blue filament**26K/yr-13.4%6.9% conv. - **light blue pla filament**16K/yr-27.4%8.1% conv. - **light blue filament pla**11K/yr-24.2%8.3% conv. - **cyan pla**9K/yr-6.7%5.6% conv. - **sky blue pla**8K/yr-8.6%7.0% conv. - **baby blue filament**7K/yr-21.8%7.5% conv. - **cyan filament**6K/yr+2.4%4.1% conv. - **baby blue pla**6K/yr-8.9%10.5% conv. - **pla light blue**7K/yr-32.2%10.7% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/light-blue-pla/search-terms)
## **Top light blue pla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$65K30%$98K40%$131K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Light Blue**eSUN**$12.59**4.2★2,165 rev](https://www.amazon.com/dp/B0CX1J7KXJ) [2**ELEGOO Matte PLA Filament 1.75mm Ice Blue 1KG 3D Printer Filament High Precision 1kg Spool (2.2lbs) Fits for Most FDM 3D Printers**ELEGOO**$17.29**4.7★871 rev](https://www.amazon.com/dp/B0FC2NC564) [3**SUNLU PLA+2.0 3D Printer Filament Cyan 1KG**SUNLU**$17.79**4.6★2,627 rev](https://www.amazon.com/dp/B0F6CP8H7N) [4**SUNLU 1KG PLA Matte 3D Printer Filament 1.75mm Matte Light Blue**SUNLU**$18.92**4.6★77 rev](https://www.amazon.com/dp/B0C6F1FFJB) [5**3DHoJor Matte PLA 3D Printing Filament Light Blue 1KG**3DHoJor**$13.47**4.4★1,582 rev](https://www.amazon.com/dp/B0BV6KWCWT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Ice Blue**YOOPAI**$17.74**804 rev7mo ago](https://www.amazon.com/dp/B0FZB4PT2L) [**SUNLU PLA 3D Printer Filament Sky Blue 1KG**SUNLU**$19.39**17 rev9mo ago](https://www.amazon.com/dp/B0FYVG3YW1) [**SUNLU PLA+2.0 Filament 1.75mm Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1KG Spool (2.2lbs) Cyan**YOOPAI**$18.74**1,305 rev10mo ago](https://www.amazon.com/dp/B0FR9G29FM) [**MarsWork PLA Basic Pre-Dried Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers Cyan**MarsWork**$19.58**363 rev10mo ago](https://www.amazon.com/dp/B0FQVB3X3F) [**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG per Spool 2 Spools High Speed 3D Printing Filament Light Blue**eSUN**$21.81**359 rev10mo ago](https://www.amazon.com/dp/B0FQV4H812)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Ice Blue**YOOPAI**$17.74**4.3★**▲ 192%**](https://www.amazon.com/dp/B0FZB4PT2L) [**EONO3D Matte PLA Filament 1.75mm Sky Blue 1kg Easy Print Low Warp 0.02mm | Matte PLA Filament 1kg (2.2 lbs) Low Gloss Easy Print Low warp Strong Adhesion 0.02mm Accuracy FDM**EONO3D**$16.84**4.8★**▲ 86%**](https://www.amazon.com/dp/B0FL6JY7FH) [**SUNLU PLA+2.0 3D Printer Filament Cyan 1KG**SUNLU**$17.79**4.6★**▲ 62%**](https://www.amazon.com/dp/B0F6CP8H7N) [**SUNLU PLA 3D Printer Filament Sky Blue 1KG**SUNLU**$19.39**4.8★**▲ 60%**](https://www.amazon.com/dp/B0FYVG3YW1) [**SUNLU PLA+2.0 Filament 1.75mm Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1KG Spool (2.2lbs) Cyan**YOOPAI**$18.74**4.4★**▲ 53%**](https://www.amazon.com/dp/B0FR9G29FM)
**~~View all trending →~~**
## **What buyers say about light blue pla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Beautiful color”*
**Quality-Overall**20%
*“Overall, its been reliable and easy to work with”*
**Material Quality**7%
*“Good quality filament with good price”*
**Value For Money**6%
*“excellent value”*
**Adhesion/Stickiness**6%
*“Good adhesion”*
**Ease Of Use**5%
*“easy to use”*
**Efficiency**2%
*“Works great”*
**Stitch/Finish/Polish**2%
*“Fantastic filament I have just started using this for Easter decorations and it extrudes smooth and leaves a great matte blue finish I also have this in matte green blue and pink,”*
**Compatibility-Overall**2%
*“great compatibility”*
**Ease Of Cleaning**1%
*“Smooth clean results”*
### **What buyers complain about **
**Color**23%
*“Not really a gray”*
**Print Quality**14%
*“Had a few tangles when using this to print”*
**Functionality-Overall**12%
*“All fails”*
**Quality-Overall**11%
*“their quality control is slipping”*
**Adhesion/Stickiness**8%
*“the pla has a poor bed adhesion”*
**Value For Money**6%
*“Meh not really worth it”*
**Advertised Vs Actual Product**3%
*“I assumed it was an error with the listing”*
**Durability**2%
*“Cheap and breaks easily”*
**Thickness**1%
*“Its super brittle”*
**Size-Overall**1%
*“This is a large roll”*
### **Top return reasons **
**Color**54%
**Advertised Vs Actual Product**7%
**Print Quality**6%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Adhesion/Stickiness**4%
**Size-Overall**4%
**Product Condition**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is light blue pla profitable to sell on Amazon United States?**
- The niche generates $326K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the light blue pla niche?**
- 10 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in light blue pla?**
- Top complaints mined from reviews: Color, Print Quality, Functionality-Overall. The return rate is 1.1%.
- **When does demand for light blue pla peak?**
- Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the light blue pla niche?**
- Listings span $11.76–$21.81; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.
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