---
title: "Esun Pla Plus — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/esun-pla-plus"
last_updated: "2026-08-08T11:40:48.668Z"
locale: en
meta:
description: "Niche score 55/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Esun Pla Plus — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **esun pla plus**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 83Growth 16Conversion 70Competition 51Returns 97Price range 90Avg price 95Brand share 0Review moat 34Quality gap 47
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.13–$82.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 781K searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,125.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, esun pla plus is a $1.3M/yr Amazon United States market (781K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esun pla plus market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 86%
**Open market**
**0%**
- SUNLU59% - eSUN36% - YOOPAI3% - Deeplee2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/esun-pla-plus/trend)
## **Top esun pla plus search terms**
- **sunlu pla plus 2.0**165K/yr-10.4%4.1% conv. - **esun pla**132K/yr-23.9%2.3% conv. - **sunlu pla plus**88K/yr-26.9%3.0% conv. - **esun pla plus**84K/yr-29.3%4.0% conv. - **esun**61K/yr-14.8%0.8% conv. - **esun filament**53K/yr-25.3%1.4% conv. - **esun pla+**34K/yr-12.5%3.9% conv. - **deeplee pla**13K/yr+36.8%0.7% conv. - **sunlu black pla**18K/yr-12.5%18.6% conv. - **esun pla filament**22K/yr-32.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/esun-pla-plus/search-terms)
## **Top esun pla plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$65K10%$129K15%$194K20%$259K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNLU PLA+2.0 3D Printer Filament Black 1KG**SUNLU**$15.10**4.6★2,627 rev](https://www.amazon.com/dp/B0DHCT8YDN) [2**eSUN PLA+ Filament 3D Printer Filament PLA Plus 1KG Black**eSUN**$16.66**4.3★4,316 rev](https://www.amazon.com/dp/B07FQDKR28) [3**SUNLU PLA+2.0 3D Printer Filament Black 4-Pack (4KG)**SUNLU**$44.43**4.6★1,328 rev](https://www.amazon.com/dp/B0DGXFXP45) [4**SUNLU PLA Plus Filament 1.75mm Black 1KG**SUNLU**$13.58**4.7★413 rev](https://www.amazon.com/dp/B0DPM2HL5V) [5**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Cold White**eSUN**$13.01**4.2★2,165 rev](https://www.amazon.com/dp/B0CS31PCQX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNLU PLA+2.0 Filament 1.75mm 4KG Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1 KG Spool 4 Packs Bone White+Olive Green+Chocolate Brown+Oak Brown**YOOPAI**$51.17**1,305 rev6mo ago](https://www.amazon.com/dp/B0GF7L9RG8) [**SUNLU PLA+2.0 Filament 1.75mm Black 2KG High Speed PLA Plus2.0 Tougher and Stronger 3D Printer Filament Dimensional Accuracy +/- 0.02mm 2 Pcs 1kg Spool(2.2lbs) Fits for Most FDM 3D Printers**SUNLU**$25.98**1,360 rev1y ago](https://www.amazon.com/dp/B0FFGKNQY4) [**SUNLU PLA+ Filament Bundle 1.75mm Upgraded Formula 250g Spool 16 Rolls**YOOPAI**$82.68**1,305 rev1y ago](https://www.amazon.com/dp/B0FC6R9J87) [**SUNLU PLA Plus Filament 1.75mm Black 1KG**SUNLU**$13.58**413 rev1y ago](https://www.amazon.com/dp/B0DPM2HL5V) [**SUNLU PLA+2.0 3D Printer Filament Black 1KG**SUNLU**$15.10**2,627 rev1y ago](https://www.amazon.com/dp/B0DHCT8YDN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNLU PLA+2.0 Filament 1.75mm 4KG Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1 KG Spool 4 Packs Bone White+Olive Green+Chocolate Brown+Oak Brown**YOOPAI**$51.17**4.4★**▲ 291%**](https://www.amazon.com/dp/B0GF7L9RG8) [**SUNLU PLA+2.0 3D Printer Filament White 1KG**SUNLU**$15.56**4.6★**▲ 125%**](https://www.amazon.com/dp/B0DHCSN47T) [**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Cold White**eSUN**$13.01**4.2★**▲ 98%**](https://www.amazon.com/dp/B0CS31PCQX) [**SUNLU PLA+ Filament Bundle 1.75mm Upgraded Formula 250g Spool 16 Rolls**YOOPAI**$82.68**4.4★**▲ 78%**](https://www.amazon.com/dp/B0FC6R9J87) [**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Orange**eSUN**$11.14**4.2★**▲ 55%**](https://www.amazon.com/dp/B0CX1D7DW4)
**~~View all trending →~~**
## **What buyers say about esun pla plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great product for a great price”*
**Value For Money**20%
*“Fair price”*
**Color**11%
*“Color is accurate and consistent”*
**Material Quality**7%
*“Nice material”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Compatibility-Overall**4%
*“Its easy to use its compatible”*
**Adhesion/Stickiness**4%
*“Great adhesion”*
**Efficiency**4%
*“Gets the job done”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“Good quality and good value works consistently and last a long time”*
### **What buyers complain about **
**Quality-Overall**19%
*“Bad quality”*
**Print Quality**14%
*“Doesnt print good”*
**Color**13%
*“Color is off”*
**Adhesion/Stickiness**8%
*“Doesn't stick well”*
**Functionality-Overall**7%
*“Nothing works”*
**Durability**5%
*“Breaks really easily”*
**Material Quality**4%
*“wasted material”*
**Size-Overall**3%
*“Too small”*
**Strength**3%
*“Very brittle”*
**Ease Of Use**3%
*“had trouble pushing it through”*
### **Top return reasons **
**Color**20%
**Size-Overall**17%
**Print Quality**10%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**7%
**Defective Material/Parts**4%
**Material Quality**4%
**Product Condition**4%
## **Common questions**
- **Is esun pla plus profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the esun pla plus niche?**
- 4 brands and 13 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in esun pla plus?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Color. The return rate is 0.7%.
- **When does demand for esun pla plus peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the esun pla plus niche?**
- Listings span $10.13–$82.68; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.
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