---
title: "Dark Blue Pla — $457K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/industrial-scientific/dark-blue-pla"
last_updated: "2026-08-08T06:54:33.308Z"
locale: en
meta:
description: "Niche score 57/100 · $457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $457K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Dark Blue Pla — $457K/yr Amazon US Niche (2026) - Flapen"
---
# **dark blue pla**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 15Conversion 95Competition 57Returns 97Price range 78Avg price 80Brand share 46Review moat 40Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.41–$28.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$457K**
$457K/yr · 210K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,496.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dark blue pla is a $457K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 57/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark blue pla market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$426K–$512K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**13%**
- ELEGOO28% - eSUN16% - iSANMATE14% - OVERTURE10% - Deeplee10% - YOOPAI10% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -20.0% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Apr, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/industrial-scientific/dark-blue-pla/trend)
## **Top dark blue pla search terms**
- **navy blue pla**32K/yr-13.6%11.7% conv. - **navy blue filament**28K/yr-13.7%9.0% conv. - **dark blue pla**23K/yr-17.2%8.7% conv. - **navy blue pla filament**21K/yr-29.6%11.8% conv. - **dark blue filament**14K/yr-13.8%7.5% conv. - **navy blue filament pla**12K/yr-13.8%10.7% conv. - **dark blue pla filament**16K/yr-40.2%8.1% conv. - **matte blue pla**11K/yr-23.7%3.0% conv. - **navy pla**9K/yr-7.9%12.7% conv. - **navy filament pla**4K/yr+44.6%12.8% conv. [**All search terms **](https://flapen.com/research/us/industrial-scientific/dark-blue-pla/search-terms)
## **Top dark blue pla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$18K8%$37K12%$55K16%$73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEGOO Matte PLA Filament Navy Blue 1KG 1.75mm 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Carboard Spool (2.2lbs) Fits for Most FDM 3D Printers**ELEGOO**$18.45**4.6★3,683 rev](https://www.amazon.com/dp/B0CFV4WLY6) [2**ELEGOO Matte PLA Filament 1.75mm Navy Blue 1KG 3D Printer Filament High Precision 1kg Spool (2.2lbs) Fits for Most FDM 3D Printers**ELEGOO**$16.03**4.7★871 rev](https://www.amazon.com/dp/B0FC2NSCYD) [3**PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Navy Blue**YOOPAI**$16.78**4.3★804 rev](https://www.amazon.com/dp/B0FZB32CZJ) [4**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Dark Blue**eSUN**$12.23**4.2★1,526 rev](https://www.amazon.com/dp/B0F8TQ2TVN) [5**iSANMATE Matte PLA Filament 1.75mm Navy Blue PLA 30-300mm/s 1KG for Bambu**iSANMATE**$17.04**4.4★379 rev](https://www.amazon.com/dp/B0F99LPTBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iSANMATE Navy Blue Matte PLA Filament 1.75mm 1KG/2.2lb for FDM 3D Printer**iSANMATE**$13.17**32 rev5mo ago](https://www.amazon.com/dp/B0GRHKGZ5N) [**MarsWork Matte Dark Blue PLA Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers**MarsWork**$20.77**379 rev5mo ago](https://www.amazon.com/dp/B0GQQZ5XHD) [**DEEPLEE Matte PLA Filament 1.75mm 1kg Navy Blue**Deeplee**$15.73**46 rev5mo ago](https://www.amazon.com/dp/B0GQ27V8SM) [**PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Navy Blue**YOOPAI**$16.78**804 rev7mo ago](https://www.amazon.com/dp/B0FZB32CZJ) [**MarsWork PLA Basic Pre-Dried Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers Dark Blue**MarsWork**$19.54**363 rev10mo ago](https://www.amazon.com/dp/B0FQVBDYQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEEPLEE Matte PLA Filament 1.75mm 1kg Navy Blue**Deeplee**$15.73**4.4★**▲ 223%**](https://www.amazon.com/dp/B0GQ27V8SM) [**iSANMATE Navy Blue Matte PLA Filament 1.75mm 1KG/2.2lb for FDM 3D Printer**iSANMATE**$13.17**4.7★**▲ 222%**](https://www.amazon.com/dp/B0GRHKGZ5N) [**MarsWork Matte Dark Blue PLA Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers**MarsWork**$20.77**4.4★**▲ 211%**](https://www.amazon.com/dp/B0GQQZ5XHD) [**eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Dark Blue**eSUN**$12.23**4.2★**▲ 160%**](https://www.amazon.com/dp/B0F8TQ2TVN) [**PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Navy Blue**YOOPAI**$16.78**4.3★**▲ 137%**](https://www.amazon.com/dp/B0FZB32CZJ)
**~~View all trending →~~**
## **What buyers say about dark blue pla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Color is accurate and consistent”*
**Quality-Overall**21%
*“Just as good as the expensive brands”*
**Value For Money**14%
*“Great deal”*
**Material Quality**7%
*“Great material always comes fresh”*
**Efficiency**6%
*“Works great”*
**Compatibility-Overall**5%
*“Its easy to use its compatible”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Adhesion/Stickiness**3%
*“great adhesion”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“it match perfectly”*
### **What buyers complain about **
**Print Quality**17%
*“Low print quality”*
**Quality-Overall**13%
*“Garbage quality”*
**Adhesion/Stickiness**11%
*“The adhesion is terrible”*
**Color**7%
*“Very dark blue”*
**Ease Of Use**5%
*“Cant even use it”*
**Functionality-Overall**5%
*“brittle results”*
**Material Quality**4%
*“This is be try likely because the material is old”*
**Durability**4%
*“eventually fail”*
**Value For Money**3%
*“Of course I wished they were cheaper”*
**Size-Overall**2%
*“It didnt fit on the reusable spool”*
### **Top return reasons **
**Color**25%
**Functionality-Overall**11%
**Compatibility-Overall**10%
**Print Quality**9%
**Size-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Material Quality**4%
**Product Condition**4%
## **Common questions**
- **Is dark blue pla profitable to sell on Amazon United States?**
- The niche generates $457K/yr across 27 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the dark blue pla niche?**
- 10 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in dark blue pla?**
- Top complaints mined from reviews: Print Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.7%.
- **When does demand for dark blue pla peak?**
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the dark blue pla niche?**
- Listings span $11.41–$28.00; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 2,497 reviews — the moat a new listing must climb.
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