---
title: "Yellow Vase — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-vase"
last_updated: "2026-08-09T08:33:34.672Z"
locale: en
meta:
description: "Niche score 48/100 · $53K/yr market · 123K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $53K/yr market · 123K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Yellow Vase — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow vase**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 20Conversion 24Competition 84Returns 22Price range 83Avg price 93Brand share 96Review moat 79Quality gap 30
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.10**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$7.61–$57.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****418.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 123K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow vase is a $53K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 48/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow vase market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,410**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**33%**
Top 20: 74%
**Top-5 click share**
**31%**
Top 20: 66%
**Open market**
**62%**
- Mfacoy9% - Antibcaoy8% - hjn7% - vaurcesa5% - kate spade new york4% - JSPYFITS4%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -10.4% search growth over the last 90 days.
3K2KApr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/yellow-vase/trend)
## **Top yellow vase search terms**
- **yellow vase**66K/yr-11.5%1.2% conv. - **yellow vases**18K/yr+17.6%1.2% conv. - **yellow glass vase**11K/yr-23.5%0.5% conv. - **yellow flower vase**9K/yr-2.8%1.0% conv. - **yellow vases home decor**9K/yr-43.5%1.1% conv. - **yellow ceramic vase**6K/yr-10.3%1.1% conv. - **small yellow vase**5K/yr-15.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/yellow-vase/search-terms)
## **Top yellow vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mfacoy Ceramic Flower Vase Minimalist Decor Modern Home Decorative Vase Small Pampas Grass Vases for Kitchen Bedroom Office Living Room Bathroom Shelf Centerpiece Table Decorations (Yellow)**Mfacoy**$12.31**4.6★365 rev](https://www.amazon.com/dp/B0D7Q4LFNJ) [2**Yellow Ceramic Vase for Pampas Grass Modern Ribbed Matte Flower Vase Minimalist Decorative Vase for Home Decor Living Room Bathroom Shelf Table Centerpiece (Yellow)**Antibcaoy**$12.24**4.9★15 rev](https://www.amazon.com/dp/B0GHNSXKF6) [3**Modern Ceramic Vase Set Yellow Ribbed Matte Design 3-Piece Decorative Vases for Home Living Room Office (Yellow)**vaurcesa**$21.27**4.7★204 rev](https://www.amazon.com/dp/B0FF9PK6KG) [4**Kate Spade New York Yellow Make It Pop Small Vase 0.68**kate spade new york**$23.73**4.7★251 rev](https://www.amazon.com/dp/B0BL5GBGB7) [5**JSPYFITS Glass Hydroponic Flower Vase Double Balls Colored Glass Bubble Vase for Flower 7 Inches Glassvase Funky Vase for Home/Office/Weddings/Party Table Flower Dcor (Milky Yellow)**JSPYFITS**$15.98**4.5★513 rev](https://www.amazon.com/dp/B0D1K9ZVGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunddo Small Yellow Ceramic Bud Vase 4 Inch**Sunddo**$15.73**31 rev3mo ago](https://www.amazon.com/dp/B0FT3K3QX3) [**Wancetang Yellow Vase 8 Inch Yellow Ceramic Vase for Flowers Modern Vases for Home Decor Decorative Centerpiece for Kitchen Table Living Room Farmhouse Decor**Wancetang**$22.84**27 rev6mo ago](https://www.amazon.com/dp/B0FNNCSC2V) [**Yellow Ceramic Vase for Pampas Grass Modern Ribbed Matte Flower Vase Minimalist Decorative Vase for Home Decor Living Room Bathroom Shelf Table Centerpiece (Yellow)**Antibcaoy**$12.24**15 rev6mo ago](https://www.amazon.com/dp/B0GHNSXKF6) [**Set of 4 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)**HAISIWLKJ**$9.64**202 rev7mo ago](https://www.amazon.com/dp/B0GC5MG3FL) [**Set of 12 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)**HAISIWLKJ**$18.87**202 rev7mo ago](https://www.amazon.com/dp/B0G7TP9VDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yellow Ceramic Vase for Pampas Grass Modern Ribbed Matte Flower Vase Minimalist Decorative Vase for Home Decor Living Room Bathroom Shelf Table Centerpiece (Yellow)**Antibcaoy**$12.24**4.9★**▲ 217%**](https://www.amazon.com/dp/B0GHNSXKF6) [**Sunddo Small Yellow Ceramic Bud Vase 4 Inch**Sunddo**$15.73**4.3★**▲ 207%**](https://www.amazon.com/dp/B0FT3K3QX3) [**Set of 4 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)**HAISIWLKJ**$9.64**4.7★**▲ 126%**](https://www.amazon.com/dp/B0GC5MG3FL) [**Set of 12 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)**HAISIWLKJ**$18.87**4.7★**▲ 124%**](https://www.amazon.com/dp/B0G7TP9VDR) [**Wancetang Yellow Vase 8 Inch Yellow Ceramic Vase for Flowers Modern Vases for Home Decor Decorative Centerpiece for Kitchen Table Living Room Farmhouse Decor**Wancetang**$22.84**4.1★**▲ 43%**](https://www.amazon.com/dp/B0FNNCSC2V)
**~~View all trending →~~**
## **What buyers say about yellow vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Color is very accurate”*
**Quality-Overall**17%
*“Very cute vases and good quality”*
**Size-Overall**9%
*“It fit her perfectly”*
**Design-Overall**8%
*“it is a well-constructed”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Value For Money**4%
*“Great decorative piece for the price”*
**Brightness/Shine/Glow**4%
*“bar is bright and cherry”*
**Strength**2%
*“Very sturdy, great size”*
**Shape/Style**2%
*“Its a classic shape and look”*
**Weight Heavy**1%
*“Heavy glass and interesting shapes”*
### **What buyers complain about **
**Size-Overall**24%
*“They are small”*
**Color**23%
*“Color not as pictured”*
**Quality-Overall**10%
*“Cheap looking”*
**Value For Money**5%
*“absolutely not worth the price”*
**Leak-Proof**2%
*“Leaking”*
**Moist/Dry**2%
*“Dried up, dusty, ugly”*
**Shape/Style**2%
*“not the best shapes or condition to use for floral art”*
**Advertised Vs Actual Product**1%
*“advertised color may be completely different”*
**Ease Of Cleaning**1%
*“A bit hard to wash”*
**Design-Overall**1%
*“Crappy looking”*
### **Top return reasons **
**Size-Overall**41%
**Color**33%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Display Colors**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Design-Overall**1%
**Functionality-Overall**1%
**Leak-Proof**1%
## **Common questions**
- **Is yellow vase profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 61 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the yellow vase niche?**
- 50 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in yellow vase?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.8% — above our launch gate.
- **What does it cost to enter the yellow vase niche?**
- Listings span $7.61–$57.82; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.
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