---
title: "Search terms — yellow sheets - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-sheets/search-terms"
last_updated: "2026-08-09T13:06:57.676Z"
locale: en
meta:
  description: "Niche score 56/100 · $79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yellow sheets - Flapen"
---

# **yellow sheets**

**Worth a look**

Shows a sweet-spot price point ($27.94 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 67Conversion 14Competition 87Returns 74Price range 90Avg price 95Brand share 74Review moat 0Quality gap 47

**Avg price**

**Incredible****$27.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.46–$85.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+46.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$79K**

$79K/yr · 260K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****89,317.29**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms