---
title: "Search terms — yellow candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-candles/search-terms"
last_updated: "2026-08-09T08:50:25.444Z"
locale: en
meta:
  description: "Niche score 59/100 · $100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yellow candles - Flapen"
---

# **yellow candles**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 21Conversion 57Competition 87Returns 84Price range 59Avg price 58Brand share 96Review moat 62Quality gap 63

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,028.41**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.85–$28.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$100K**

$100K/yr · 160K searches

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms