---
title: "Yellow Candles — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-candles"
last_updated: "2026-08-06T03:50:17.060Z"
locale: en
meta:
description: "Niche score 59/100 · $100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Candles — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow candles**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 21Conversion 57Competition 87Returns 84Price range 59Avg price 58Brand share 96Review moat 62Quality gap 63
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,028.41**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.85–$28.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$100K**
$100K/yr · 160K searches
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, yellow candles is a $100K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow candles market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**33%**
Top 20: 72%
**Top-5 click share**
**28%**
Top 20: 62%
**Open market**
**64%**
- KONNI16% - SUPERSUN5% - BOLSIUS4% - Leor & Lair4% - YOROXRG4% - Kunrsug3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -8.8% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/yellow-candles/trend)
## **Top yellow candles search terms**
- **yellow candles**70K/yr-17.2%3.1% conv. - **yellow candle**40K/yr+0.9%2.6% conv. - **yellow taper candles**15K/yr-14.2%5.4% conv. - **yellow candlesticks**11K/yr+9.3%4.7% conv. - **yellow pillar candles**10K/yr-12.3%3.2% conv. - **velas amarillas**9K/yr+14.1%3.2% conv. - **yellow candle sticks**3K/yr+0.2%4.5% conv. - **yellow scented candles**2K/yr-19.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/yellow-candles/search-terms)
## **Top yellow candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KONNI 0.8710 Inch Yellow Taper Candles Unscented and Smokeless Tall Candlesticks 10 Pack Tapered Candles with Cotton Wicks Long Burning Ideal for Weddings Dinner Parties and Home Dcor**KONNI**$12.46**4.4★475 rev](https://www.amazon.com/dp/B0DXZL4TQC) [2**3 Pack Natural Beeswax Pillar Candles Long Burning Unscented Pure Beeswax Candles Set Smokeless Dripless Organic Pillar Candles Bulk for Home Decor Prayer Emergency 2x2in 2x3in 2x4in**SUPERSUN**$12.64**4.1★41 rev](https://www.amazon.com/dp/B0FPWM8GG9) [3**BOLSIUS Yellow Taper Candles - 4 Pack Unscented 10 Inch Dinner Candle Set - 8 Hours Burn Time - Premium European Quality - Smokeless and Dripless Household Wedding Party and Home Decor Candlesticks**BOLSIUS**$9.86**4.5★2,341 rev](https://www.amazon.com/dp/B09KFNNWRH) [4**YOROXRG 40 Pack Spell Chime Candles-4 Inch Multi-Colored Taper Candles Sticks-for Home Decor Kitchen Decor Wedding Decoration-10 Colours**YOROXRG**$9.66**4.4★3,020 rev](https://www.amazon.com/dp/B0DFD1NT9L) [5**24 Pack Yellow Spell Chime Candles Premium Mini Unscented Taper Candles for Rituals Prayer Birthdays Meditation Altar Spells Chime Candles - 4 Inch Tall - Ideal for Witches**Kunrsug**$8.09**4.5★1,893 rev](https://www.amazon.com/dp/B0D5B2L92Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Butter Yellow Taper Candles 10 Inch 12 Pack - Unscented Dripless Dinner Candles 7 Hour Burn Time Premium Solid Wax Candlesticks for Weddings Parties Events & Home Decor. Dripless Candlesticks**PJT Dreaming**$16.34**3 rev3mo ago](https://www.amazon.com/dp/B0GSXCDFX6) [**CANDLESEE 4 Pack Yellow Taper CandlesTaper Candles 10 Inch DriplessUnscented & Smokeless Candlesticks Bulk7-8 Hours Long Burning Tall CandlesIdeal for Christmas Weddings Parties Dinner**candlesee**$9.77**671 rev6mo ago](https://www.amazon.com/dp/B0GDXM9B1H) [**12-Pack Yellow Taper Candles 10 Inch Unscented Dripless Candlesticks Long-Lasting Burn Time of 7-8 Hours Perfect for Home Dcor Weddings and Events**Sihuida**$16.06**255 rev6mo ago](https://www.amazon.com/dp/B0GGTJXTQ2) [**2 Pack 3x6 Inch Yellow Unscented Pillar Candles - 70 Hour Long Burning Dripless Smokeless Candles for Home Decor**Benjaer**$17.58**59 rev8mo ago](https://www.amazon.com/dp/B0G4K56MHY) [**3 Pack Natural Beeswax Pillar Candles Long Burning Unscented Pure Beeswax Candles Set Smokeless Dripless Organic Pillar Candles Bulk for Home Decor Prayer Emergency 2x2in 2x3in 2x4in**SUPERSUN**$12.64**41 rev8mo ago](https://www.amazon.com/dp/B0FPWM8GG9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Butter Yellow Taper Candles 10 Inch 12 Pack - Unscented Dripless Dinner Candles 7 Hour Burn Time Premium Solid Wax Candlesticks for Weddings Parties Events & Home Decor. Dripless Candlesticks**PJT Dreaming**$16.34**5.0★**▲ 263%**](https://www.amazon.com/dp/B0GSXCDFX6) [**SOUL STICKS Pure Soul Magic Spell Chime Taper Candles 20 Pack - Ideal for Altar Rituals Ceremonies Meditation Yellow Candle for Witchcraft Supplies Wiccan Supplies Candles Clearance**Soul Sticks**$8.97**4.4★**▲ 186%**](https://www.amazon.com/dp/B0C8BHC9KJ) [**3 Pack Natural Beeswax Pillar Candles Long Burning Unscented Pure Beeswax Candles Set Smokeless Dripless Organic Pillar Candles Bulk for Home Decor Prayer Emergency 2x2in 2x3in 2x4in**SUPERSUN**$12.64**4.1★**▲ 170%**](https://www.amazon.com/dp/B0FPWM8GG9) [**NORVENCE Vanilla Candle Vanilla Scented Candles for Women 10oz Soy Candles with Bamboo Lid for Home Scented Birthday Gifts for Women and Men Hand-Poured Candle for Relaxation Home Decor**NORVENCE**$11.81**4.0★**▲ 162%**](https://www.amazon.com/dp/B0FJF34YB3) [**CANDLESEE 4 Pack Yellow Taper CandlesTaper Candles 10 Inch DriplessUnscented & Smokeless Candlesticks Bulk7-8 Hours Long Burning Tall CandlesIdeal for Christmas Weddings Parties Dinner**candlesee**$9.77**4.5★**▲ 138%**](https://www.amazon.com/dp/B0GDXM9B1H)
**~~View all trending →~~**
## **What buyers say about yellow candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Fresh scent”*
**Color**12%
*“Rich color”*
**Brightness/Shine/Glow**12%
*“the light is pleasing”*
**Value For Money**8%
*“price is affordable”*
**Quality-Overall**5%
*“The quality of the candles are good too”*
**Durability**5%
*“Great value and long lasting”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Size-Overall**4%
*“They are just the right size for my table”*
**Gifting Purpose**4%
*“They are gift worthy”*
**Design-Overall**3%
*“Pretty and aesthetic”*
### **What buyers complain about **
**Size-Overall**29%
*“Smaller than regular spell candles”*
**Smell**21%
*“No scent”*
**Color**7%
*“Color is a little odd”*
**Quality-Overall**5%
*“The quality of the candle was ok I was very disappointed in the strength”*
**Value For Money**4%
*“Expensive”*
**Flammable**4%
*“Barely even burn”*
**Advertised Vs Actual Product**4%
*“Looks nothing like picture”*
**Durability**2%
*“I cant imagine it lasting that long”*
**Thickness**2%
*“Thin”*
**Leak-Proof**1%
*“It definitely drips everywhere”*
### **Top return reasons **
**Size-Overall**51%
**Color**18%
**Smell**11%
**Advertised Vs Actual Product**9%
**Value For Money**3%
**Display Colors**2%
**Thin**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is yellow candles profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 58 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the yellow candles niche?**
- 46 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in yellow candles?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 1.6%.
- **When does demand for yellow candles peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the yellow candles niche?**
- Listings span $5.85–$28.26; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.
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