---
title: "Yellow Bathroom Rug — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-bathroom-rug"
last_updated: "2026-08-09T07:54:20.153Z"
locale: en
meta:
description: "Niche score 57/100 · $193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $193K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Bathroom Rug — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow bathroom rug**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 19Conversion 21Competition 96Returns 51Price range 77Avg price 92Brand share 95Review moat 21Quality gap 80
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.12–$41.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$193K**
$193K/yr · 541K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,744.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, yellow bathroom rug is a $193K/yr Amazon United States market (541K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow bathroom rug market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$174K–$217K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#368**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **78%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**63 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**37%**
Top 20: 72%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**59%**
- OLANLY13% - Clara Clark7% - SHACOS6% - CozeCube5% - MondayRug5% - Arotive4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -12.3% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/yellow-bathroom-rug/trend)
## **Top yellow bathroom rug search terms**
- **yellow bathroom rug**124K/yr-24.9%1.5% conv. - **gold bathroom rugs**100K/yr-27.5%0.8% conv. - **yellow bath mat**52K/yr+34.7%2.0% conv. - **yellow bathroom rug set**43K/yr-23.3%1.1% conv. - **yellow bathroom rugs**32K/yr-2.3%1.5% conv. - **gold bathroom rug**31K/yr-3.0%0.5% conv. - **yellow bath rug**17K/yr+14.2%1.2% conv. - **gold bath mat**21K/yr-3.0%0.7% conv. - **mustard yellow bathroom rug**14K/yr-6.8%1.3% conv. - **mustard bathroom rugs**14K/yr-1.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/yellow-bathroom-rug/search-terms)
## **Top yellow bathroom rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mat Light Yellow**MondayRug**$7.12**3.7★751 rev](https://www.amazon.com/dp/B0F8MYHZJ8) [2**Clara Clark 2 Piece Bathroom Rugs Bath Mat Set Velvet Memory Foam Bath Mats for Bathroom - Non-Slip PVC Backing Bath Rugs Washable - Dries Quickly Yellow**Clara Clark**$20.88**4.6★2,292 rev](https://www.amazon.com/dp/B085M3VKG5) [3**OLANLY Bathroom Rugs 30x20 Extra Soft Absorbent Chenille Bath Rugs**OLANLY**$23.07**4.4★50,860 rev](https://www.amazon.com/dp/B0CZHB5LXB) [4**OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs**OLANLY**$23.54**4.4★72,904 rev](https://www.amazon.com/dp/B0B38WPP7M) [5**Yeaban Yellow Bathroom Rugs 17x24 Chenille Bath Mats Absorbent and Washable Bath Rug Non-Slip Extra Soft Rugs for Bathroom Floor Tub Shower and Sink**Yeaban**$14.57**4.5★2,731 rev](https://www.amazon.com/dp/B0CM8LWJR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bcoimo Small Bath Rug Mat Yellow Chenille High Absorbent Bathroom Floor Mat**Bcoimo**$13.01**928 rev5mo ago](https://www.amazon.com/dp/B0GLFMZZPZ) [**ZHUZHISHAN Golden Marble- Super Absorbent Quick-Drying Bathroom Mat Rug Rubber Non-Slip Bottoms Easy to Clean Ultra Thin Bathroom Rugs Fit Under Door and Bathtub(1624Inch)**ZHUZHISHAN**$20.90**163 rev9mo ago](https://www.amazon.com/dp/B0FQHSPSSR) [**MondayRug Bathroom Rugs Non Slip 24x16 Absorbent Bath Mat Light Yellow**MondayRug**$7.12**751 rev1y ago](https://www.amazon.com/dp/B0F8MYHZJ8) [**SHACOS Super Soft Bathroom Runner Rugs 24x60 Non Slip Boho Bath Mats**SHACOS**$36.70**222 rev1y ago](https://www.amazon.com/dp/B0F1CTVZS9) [**CozeCube Yellow Shaggy Bath Mat 24x16 Non Slip Washable Rug**CozeCube**$14.44**295 rev1y ago](https://www.amazon.com/dp/B0DGT38NFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MONDAY MOOSE Bath Mat with Scalloped Wavy Ripple Design Microfiber Absorbent Non Slip Tufted Rug for Floor Shower or Kitchen (24x47 inch Yellow)**MONDAY MOOSE**$31.04**4.3★**▲ 286%**](https://www.amazon.com/dp/B0D8JZ2TF2) [**Bcoimo Small Bath Rug Mat Yellow Chenille High Absorbent Bathroom Floor Mat**Bcoimo**$13.01**4.4★**▲ 285%**](https://www.amazon.com/dp/B0GLFMZZPZ) [**SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Water Absorbent Shower Mat Quick Dry Machine Washable(Yellow 18 x 24)**SUBRTEX**$12.90**4.4★**▲ 150%**](https://www.amazon.com/dp/B08GNZBXLJ) [**Clara Clark 2 Piece Bathroom Rugs Bath Mat Set Velvet Memory Foam Bath Mats for Bathroom - Non-Slip PVC Backing Bath Rugs Washable - Dries Quickly Gold**Clara Clark**$20.35**4.6★**▲ 95%**](https://www.amazon.com/dp/B0759HY27D) [**ZHUZHISHAN Golden Marble- Super Absorbent Quick-Drying Bathroom Mat Rug Rubber Non-Slip Bottoms Easy to Clean Ultra Thin Bathroom Rugs Fit Under Door and Bathtub(1624Inch)**ZHUZHISHAN**$20.90**3.8★**▲ 67%**](https://www.amazon.com/dp/B0FQHSPSSR)
**~~View all trending →~~**
## **What buyers say about yellow bathroom rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Feels soft”*
**Quality-Overall**13%
*“Good quality mat”*
**Value For Money**8%
*“Very affordable”*
**Color**8%
*“Colors are beautiful”*
**Advertised Vs Actual Product**7%
*“As described”*
**Absorbency**6%
*“Good absorption”*
**Comfort-Overall**5%
*“Very plush and comfortable”*
**Size-Overall**4%
*“Fits great in bathroom”*
**Grip**4%
*“Good grip”*
**Thickness**3%
*“The thickness is good”*
### **What buyers complain about **
**Size-Overall**23%
*“It shorter than it look in the picture”*
**Grip**11%
*“Doesnt grip at all”*
**Quality-Overall**8%
*“Bad quality”*
**Thickness**8%
*“Not very thick”*
**Advertised Vs Actual Product**6%
*“FALSE ADVERTISEMENT”*
**Durability**3%
*“Doesn't Last”*
**Color**3%
*“The color was awful”*
**Value For Money**3%
*“not for the price”*
**Absorbency**2%
*“Not very absorbent”*
**Adhesion/Stickiness**2%
*“sticks -”*
### **Top return reasons **
**Size-Overall**44%
**Color**23%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Material Quality**4%
**Thickness**3%
**Grip**2%
**Thin**2%
**Value For Money**2%
**Display Colors**2%
## **Common questions**
- **Is yellow bathroom rug profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 114 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the yellow bathroom rug niche?**
- 63 brands and 71 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in yellow bathroom rug?**
- Top complaints mined from reviews: Size-Overall, Grip, Quality-Overall. The return rate is 3.0%.
- **When does demand for yellow bathroom rug peak?**
- Demand peaks in Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the yellow bathroom rug niche?**
- Listings span $7.12–$41.29; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 10,745 reviews — the moat a new listing must climb.
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