---
title: "Search terms — yellow balloons - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yellow-balloons/search-terms"
last_updated: "2026-08-06T04:04:35.966Z"
locale: en
meta:
  description: "Niche score 51/100 · $239K/yr market · 337K searches/yr. Prices mostly outside the sweet spot ($4.37–$9.90) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $239K/yr market · 337K searches/yr. Prices mostly outside the sweet spot ($4.37–$9.90) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yellow balloons - Flapen"
---

# **yellow balloons**

**Worth a look**

Shows searches that convert (9.6% search→purchase), but prices mostly outside the sweet spot ($4.37–$9.90) keeps it on the watch list.

Market size 45Growth 71Conversion 86Competition 67Returns 53Price range 0Avg price 21Brand share 42Review moat 33Quality gap 24

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+54.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$239K**

$239K/yr · 337K searches

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,196**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.38**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.37–$9.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms