---
title: "Search terms — yankee candles original jar candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yankee-candles-original-jar-candles/search-terms"
last_updated: "2026-08-09T10:18:11.648Z"
locale: en
meta:
  description: "Niche score 54/100 · $387K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $387K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yankee candles original jar candles - Flapen"
---

# **yankee candles original jar candles**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 4Conversion 81Competition 89Returns 97Price range 81Avg price 83Brand share 0Review moat 48Quality gap 37

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.39**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.52–$55.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$387K**

$387K/yr · 248K searches

**Review moat**

**Okay****1,681.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-42.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms