---
title: "Yankee Candles Original Jar Candles — $387K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yankee-candles-original-jar-candles"
last_updated: "2026-08-09T09:58:42.133Z"
locale: en
meta:
description: "Niche score 54/100 · $387K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $387K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yankee Candles Original Jar Candles — $387K/yr Amazon US Niche (2026) - Flapen"
---
# **yankee candles original jar candles**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 4Conversion 81Competition 89Returns 97Price range 81Avg price 83Brand share 0Review moat 48Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.39**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.52–$55.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$387K**
$387K/yr · 248K searches
**Review moat**
**Okay****1,681.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yankee candles original jar candles is a $387K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candles original jar candles market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$460K–$552K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**4 **▲rising
**Sellers**
**150**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**0%**
- Yankee Candle86% - Village Candle14% - YOROXRG0% - Glade0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -42.3% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/yankee-candles-original-jar-candles/trend)
## **Top yankee candles original jar candles search terms**
- **yankee candles original jar candles**117K/yr-53.6%9.4% conv. - **small yankee candles**24K/yr-12.5%2.2% conv. - **yankee candle large jar**29K/yr-56.4%5.6% conv. - **yankee candles sweet & spicy**12K/yr-35.4%9.4% conv. - **yankee candles large jar**9K/yr-27.6%5.1% conv. - **yankee candles fruity**8K/yr-20.9%10.4% conv. - **small yankee candles clearance**8K/yr-24.1%1.7% conv. - **yankee candle original jar candles**10K/yr-29.9%5.1% conv. - **yankee candles floral**7K/yr-35.9%14.4% conv. - **yankee candles signature candles**16K/yr-40.8%7.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/yankee-candles-original-jar-candles/search-terms)
## **Top yankee candles original jar candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$15K6%$23K8%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**4.6★937 rev](https://www.amazon.com/dp/B0F3DQPLSP) [2**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**4.6★1,897 rev](https://www.amazon.com/dp/B0F3DQSZKT) [3**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★2,452 rev](https://www.amazon.com/dp/B0F3DPXQP1) [4**Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$15.93**4.6★895 rev](https://www.amazon.com/dp/B0F3DS9VN9) [5**Yankee Candle Mini Jar Scented Candles Small Single Wick Candle Set Soy Wax Blend Vanilla Cupcake Lilac Blossoms Coconut Beach Pink Sands (Sweet Serenity Variety Pack)**Yankee Candle**$20.84**4.1★86 rev](https://www.amazon.com/dp/B0CKLWGTNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**937 rev1y ago](https://www.amazon.com/dp/B0F3DQPLSP) [**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**1,897 rev1y ago](https://www.amazon.com/dp/B0F3DQSZKT) [**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**2,452 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1) [**Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$15.93**895 rev1y ago](https://www.amazon.com/dp/B0F3DS9VN9) [**Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.71**979 rev1y ago](https://www.amazon.com/dp/B0F3DPKTVT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)**Yankee Candle**$20.96**4.1★**▲ 704%**](https://www.amazon.com/dp/B0CKLTNH7H) [**Yankee Candle Beach Walk Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.82**4.6★**▲ 407%**](https://www.amazon.com/dp/B0F3DSDG26) [**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.73**4.6★**▲ 322%**](https://www.amazon.com/dp/B0F3DR5P2W) [**Yankee Candle Iced Berry Lemonade Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.02**4.6★**▲ 254%**](https://www.amazon.com/dp/B0F8L7LGLV) [**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.51**4.7★**▲ 170%**](https://www.amazon.com/dp/B0F3F5FHWT)
**~~View all trending →~~**
## **What buyers say about yankee candles original jar candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Clean smell”*
**Value For Money**6%
*“fair price”*
**Quality-Overall**5%
*“the quality is always consistent”*
**Brightness/Shine/Glow**4%
*“Easy to light”*
**Gifting Purpose**3%
*“Christmas gift”*
**Durability**3%
*“Strong lasting”*
**Advertised Vs Actual Product**1%
*“Just What I Was Looking For”*
**Color**1%
*“The green color is beautiful”*
**Size-Overall**1%
*“Its also a good size”*
**Strength**0%
*“It fills the room well without ever becoming too strong or overwhelming which is always a big plus”*
### **What buyers complain about **
**Smell**63%
*“Bad smell”*
**Value For Money**7%
*“A bit pricey”*
**Quality-Overall**4%
*“Bad quality”*
**Size-Overall**3%
*“The wicks are too short”*
**Strength**3%
*“Not strong”*
**Flammable**3%
*“This is obviously a fire hazard”*
**Durability**1%
*“it didn't last”*
**Advertised Vs Actual Product**1%
*“this is NOT the same”*
**Product Condition**1%
*“I cant believe I got a used candle”*
**Gifting Purpose**0%
*“I couldnt give as a gift I decided to”*
### **Top return reasons **
**Smell**76%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Value For Money**4%
**Functionality-Overall**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Flammable**1%
**Color**1%
**Heating**0%
## **Common questions**
- **Is yankee candles original jar candles profitable to sell on Amazon United States?**
- The niche generates $387K/yr across 71 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the yankee candles original jar candles niche?**
- 4 brands and 150 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yankee candles original jar candles?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for yankee candles original jar candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the yankee candles original jar candles niche?**
- Listings span $6.52–$55.91; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 1,681 reviews — the moat a new listing must climb.
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