---
title: "Yankee Candle Tea Lights — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/yankee-candle-tea-lights"
last_updated: "2026-08-06T00:19:46.622Z"
locale: en
meta:
description: "Niche score 52/100 · $68K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $68K/yr market · 71K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yankee Candle Tea Lights — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **yankee candle tea lights**
**Worth a look**
Shows low returns (1.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 17Growth 11Conversion 62Competition 91Returns 93Price range 55Avg price 81Brand share 3Review moat 74Quality gap 80
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.56**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****558.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.77–$26.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$68K**
$68K/yr · 71K searches
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yankee candle tea lights is a $68K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candle tea lights market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#2,494**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **29.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 61%
**Open market**
**1%**
- PartyLite38% - Shortie's Candle Company30% - Yankee Candle29% - DEYBBY1% - WINICE1% - Conelist1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -28.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/yankee-candle-tea-lights/trend)
## **Top yankee candle tea lights search terms**
- **partylite candles**18K/yr-23.2%1.6% conv. - **yankee candle tea lights**14K/yr-26.9%8.0% conv. - **partylite**12K/yr-11.0%0.3% conv. - **shorties candles**9K/yr-28.5%4.0% conv. - **partylite tealight candles**8K/yr-57.7%8.5% conv. - **shorties tealight candles**4K/yr-6.2%6.8% conv. - **yankee candles tea lights**2K/yr-1.6%7.1% conv. - **yankee tea lights candles scented**1K/yr+32.9%7.6% conv. - **yankee candle tea lights scented**4K/yr-68.5%9.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/yankee-candle-tea-lights/search-terms)
## **Top yankee candle tea lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PartyLite Set of 15 Tea Lights Sampler Candles Aromatherapy Tribute to Tokyo Scented Candles Gift Set Up to 4 to 6 Hours Burn Time**PartyLite**$15.89**4.3★63 rev](https://www.amazon.com/dp/B0BKGYHDQ8) [2**Vanilla Bean Premium Tealight Candles Bulk Pack - 24 Beige Highly Scented Tea Lights - Beautiful Candlelight - Made in the USA - Bakery & Food Collection**Shortie's Candle Company**$24.13**4.5★190 rev](https://www.amazon.com/dp/B07QZKFSKP) [3**Yankee Candle Lemon Lavender Tea Light Candles Festive Scent | Count 12**Yankee Candle**$16.39**4.4★239 rev](https://www.amazon.com/dp/B000YPP39O) [4**Yankee Candle Pink Sands Box of 12 Tea Lights**Yankee Candle**$17.29**4.6★210 rev](https://www.amazon.com/dp/B005NYJJSM) [5**PartyLite Mulberry Scented Notes of Tart Black Currant Sweet Blackberry Juicy Mulberry & Jewels of Pomegranate 13.2oz 3-Wick Jar Candle 45 Hour Burn Time Luxurious Fragrance Perfect for Gifting**PartyLite**$24.39**4.2★58 rev](https://www.amazon.com/dp/B0D8467JLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Amber & Sandalwood Tea Light Candles Premium Plant Wax Scented Tealights 12 Count Beige Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$20.54**6 rev8mo ago](https://www.amazon.com/dp/B0G48J1418) [**Yankee Candle Coconut Beach Tea Light Candles Premium Plant Wax Scented Tealights 12 Count White Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$20.04**3 rev8mo ago](https://www.amazon.com/dp/B0G48L2JT8) [**Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$25.54**18 rev8mo ago](https://www.amazon.com/dp/B0G3VZVCQC) [**PartyLite Tea Lights Sampler Ginger and Coconut with Lavender Scented Candles Gift Set of 12 Aromatherapy with up to 4 to 6 Hours Burn Time Ideal for Home Decor Holiday Gifting and Celebration**PartyLite**$15.97**24 rev1y ago](https://www.amazon.com/dp/B0DX7KJZHZ) [**PartyLite Gift Set of 12 Universal Tea Lights Fig Fatale Scented Notes of Apricot Green Fig Peach Mango Strawberry and Vanilla 4-6 Hour Burn Time Luxurious & Rich Perfect for Gifting**PartyLite**$13.68**14 rev1y ago](https://www.amazon.com/dp/B0DX7FSYW8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PartyLite Gift Set of 12 Universal Tea Lights Fig Fatale Scented Notes of Apricot Green Fig Peach Mango Strawberry and Vanilla 4-6 Hour Burn Time Luxurious & Rich Perfect for Gifting**PartyLite**$13.68**4.2★**▲ 157%**](https://www.amazon.com/dp/B0DX7FSYW8) [**PartyLite Tea Lights Sampler Ginger and Coconut with Lavender Scented Candles Gift Set of 12 Aromatherapy with up to 4 to 6 Hours Burn Time Ideal for Home Decor Holiday Gifting and Celebration**PartyLite**$15.97**4.6★**▲ 144%**](https://www.amazon.com/dp/B0DX7KJZHZ) [**PartyLite Set of 12 Tea Lights Candles Cedarwood & Vanilla Scent Aromatherapy Scented Candles Gift Set Up to 4 to 6 Hours Burn Time**PartyLite**$15.74**3.6★**▲ 95%**](https://www.amazon.com/dp/B0DMWCMT7J) [**PartyLite Set of 12 Tea Lights Sampler Candles Aromatherapy Youre Fruity Scented Candles Gift Set Up to 4 to 6 Hours Burn Time**PartyLite**$15.44**4.5★**▲ 95%**](https://www.amazon.com/dp/B0DDQ7P2CM) [**Yankee Candle Coconut Beach Tea Light Candles Premium Plant Wax Scented Tealights 12 Count White Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each**Yankee Candle**$20.04**3.6★**▲ 93%**](https://www.amazon.com/dp/B0G48L2JT8)
**~~View all trending →~~**
## **What buyers say about yankee candle tea lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Amazing Scent”*
**Quality-Overall**5%
*“Much better quality than much larger candles I have purchased”*
**Brightness/Shine/Glow**5%
*“gives off more light”*
**Value For Money**4%
*“Fair price”*
**Color**3%
*“the colors are really nice”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
**Gifting Purpose**1%
*“A Christmas gift my mother in law loves every year”*
**Durability**1%
*“They are long-lasting”*
**Fun/Entertainment Experience**1%
*“Fun”*
**Size-Overall**1%
*“Fit perfectly in my candle holder”*
### **What buyers complain about **
**Smell**48%
*“Weird smell”*
**Value For Money**12%
*“Wasted money”*
**Quality-Overall**4%
*“Very disappointed with the quality of the candle”*
**Size-Overall**3%
*“They were shorter than I wanted”*
**Flammable**3%
*“Fire hazard”*
**Adhesion/Stickiness**3%
*“Some melting with the order and was sticky”*
**Color**3%
*“colors were not as bright as the picture”*
**Functionality-Overall**1%
*“and they definitely do not work for that”*
**Strength**1%
*“Not too strong/over powering”*
**Thickness**1%
*“the wax was really thin”*
### **Top return reasons **
**Smell**66%
**Size-Overall**11%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Color**4%
**Product Condition**2%
**Quality-Overall**1%
**Gifting Purpose**1%
**Ease Of Use**0%
**Heating**0%
## **Common questions**
- **Is yankee candle tea lights profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 70 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the yankee candle tea lights niche?**
- 7 brands and 54 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in yankee candle tea lights?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for yankee candle tea lights peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the yankee candle tea lights niche?**
- Listings span $5.77–$26.34; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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