---
title: "Wreath Frame — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wreath-frame"
last_updated: "2026-08-09T08:26:28.098Z"
locale: en
meta:
description: "Niche score 42/100 · $186K/yr market · 609K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $186K/yr market · 609K searches/yr · $13.37 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Wreath Frame — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **wreath frame**
**Skip it**
Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 14Conversion 29Competition 48Returns 57Price range 64Avg price 61Brand share 63Review moat 69Quality gap 27
**Review moat**
**Good****721.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.33–$26.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.37**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$186K**
$186K/yr · 609K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wreath frame is a $186K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wreath frame market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$267K–$334K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,253**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**28%**
- Upstout43% - Generic10% - TIHOOD5% - tauywolci4% - FloraCraft4% - Mormchlots4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/wreath-frame/trend)
## **Top wreath frame search terms**
- **wreath making supplies**96K/yr-27.3%0.3% conv. - **wreath form**117K/yr-27.7%1.6% conv. - **wreath frame**56K/yr-16.9%2.2% conv. - **wire wreath frame**47K/yr-20.0%3.2% conv. - **wreath forms**30K/yr-17.9%0.8% conv. - **wreath base**29K/yr-18.5%0.9% conv. - **wreath supplies**27K/yr-8.4%0.2% conv. - **metal wreath frame**22K/yr-5.8%3.2% conv. - **wreath making kit**24K/yr-6.8%0.4% conv. - **wreath forms for crafts**19K/yr-33.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/wreath-frame/search-terms)
## **Top wreath frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$37K30%$56K40%$75K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Upstout 2-Pack 14 Inches Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$9.86**4.6★1,179 rev](https://www.amazon.com/dp/B09K7J6R2R) [2**ZUDAY 2 Pieces 14 inch Metal Wire Wreath Form Frame Dark Green Ring for Fall Festival and Halloween Decoration Door**Generic**$9.63**4.7★487 rev](https://www.amazon.com/dp/B08QRQRF11) [3**Upstout 5-Pack 14 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$18.54**4.6★191 rev](https://www.amazon.com/dp/B0C43QBYMG) [4**2 Pack Wreath Frames 12 Inch Large Wire Wreath Frames Form Dark Green Round Metal Wreaths Ring Frame for St Patricks Day Easter Wreaths Making Supply Front Door DIY Craft Outdoor Home Decor**tauywolci**$8.76**4.6★187 rev](https://www.amazon.com/dp/B0D6FQ99X5) [5**Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch**Mormchlots**$9.86**4.6★23 rev](https://www.amazon.com/dp/B0FND8ML1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZUDAY 2 Pieces 14 inch Metal Wire Wreath Form with 10 Pieces Tie Frame Dark Green Ring for Fall Festival and Halloween Decoration Door**ZUDAY HOME**$9.54**23 rev3mo ago](https://www.amazon.com/dp/B0GWRZZT36) [**Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch**Mormchlots**$9.86**23 rev11mo ago](https://www.amazon.com/dp/B0FND8ML1H) [**12 PCS 12 Inch Wooden Wreath Frame**TITINICE**$20.06**14 rev1y ago](https://www.amazon.com/dp/B0FJYCLB86) [**3 Pack Wreath Frame Wreath Form 10 Wire Wreaths Frame Dark Green Metal Wreaths Frames Round Rings for Easter Mothers Day Graduation Front Door Outdoor DIY Craft Decorations Making Supplies**Linsuminn**$8.66**53 rev1y ago](https://www.amazon.com/dp/B0DZT71KBL) [**OGANAZI 9 PCS 10 Inch Wreath Boards with Holes Wood Board Forms with 100 Nylon Ties DIY Round Frame Decorative Flower Boards Wreath Making Supplies for Wedding Christmas Home Decor**OGANAZI**$16.25**65 rev1y ago](https://www.amazon.com/dp/B0DQ79VH33)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZUDAY 2 Pieces 14 inch Metal Wire Wreath Form with 10 Pieces Tie Frame Dark Green Ring for Fall Festival and Halloween Decoration Door**ZUDAY HOME**$9.54**4.9★**▲ 543%**](https://www.amazon.com/dp/B0GWRZZT36) [**Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch**Mormchlots**$9.86**4.6★**▲ 341%**](https://www.amazon.com/dp/B0FND8ML1H) [**Upstout 2-Pack 8 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings**Upstout**$8.33**4.6★**▲ 201%**](https://www.amazon.com/dp/B09K7KF8SL) [**Upstout 2-Pack 10 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame**Upstout**$8.84**4.6★**▲ 151%**](https://www.amazon.com/dp/B09K7HGBRW) [**TIHOOD 10PCS 10 Metal Wreath Frame Green Wire Wreath Rings for Christmas New Year Party Home Decor DIY Crafts Supplies**TIHOOD**$20.72**4.4★**▲ 115%**](https://www.amazon.com/dp/B0DDNQSGG9)
**~~View all trending →~~**
## **What buyers say about wreath frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent Quality”*
**Advertised Vs Actual Product**12%
*“As described”*
**Value For Money**11%
*“VERY Happy with the price”*
**Size-Overall**9%
*“right size”*
**Strength**8%
*“It is a sturdy frame for its size”*
**Ease Of Use**6%
*“Easy to use”*
**Design-Overall**6%
*“more detailed designs”*
**Frame Quality**5%
*“These 2 frames will certainly turn into something of beauty”*
**Durability**3%
*“They are durable”*
**Weight Light**3%
*“lightweight”*
### **What buyers complain about **
**Adhesion/Stickiness**23%
*“Tape doesnt adhere”*
**Thickness**15%
*“The wire is very thin”*
**Size-Overall**14%
*“Soooo big”*
**Quality-Overall**9%
*“It appears to be old or just poor quality as it breaks during wrapping of flowers”*
**Advertised Vs Actual Product**5%
*“Not actually tape. The tape is just ribbon.”*
**Value For Money**4%
*“not worth the money”*
**Cutting/Trimming**3%
*“Cutters don't really cut good”*
**Durability**3%
*“Blades dont last that long”*
**Shape/Style**2%
*“will not shape into a round form”*
**Assembly/Installation**1%
*“They are not welded together well”*
### **Top return reasons **
**Size-Overall**43%
**Adhesion/Stickiness**12%
**Value For Money**7%
**Thin**7%
**Frame Quality**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Shape/Style**2%
## **Common questions**
- **Is wreath frame profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wreath frame niche?**
- 18 brands and 65 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in wreath frame?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 2.7%.
- **When does demand for wreath frame peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the wreath frame niche?**
- Listings span $8.33–$26.63; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.
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