---
title: "Wine Candle — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wine-candle"
last_updated: "2026-08-09T16:11:21.821Z"
locale: en
meta:
description: "Niche score 47/100 · $57K/yr market · 90K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $57K/yr market · 90K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wine Candle — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **wine candle**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 36Competition 65Returns 96Price range 86Avg price 93Brand share 34Review moat 33Quality gap 47
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.22–$72.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,234.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 90K searches
According to Flapen's Amazon United States niche tracking, wine candle is a $57K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wine candle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,477**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**169**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**13%**
- Bath & Body Works75% - Pavilion Gift Company3% - Colonial Candle2% - GiltGlimmer2% - Sweet Essentials2% - Candlestock2% - Open — no brand owns it (12 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/wine-candle/trend)
## **Top wine candle search terms**
- **black cherry merlot bath and body works**28K/yr+0.5%4.6% conv. - **black cherry merlot**23K/yr-14.8%2.2% conv. - **wine candle**15K/yr-13.0%1.4% conv. - **wine bottle candle**7K/yr-0.6%0.4% conv. - **bath and body works black cherry merlot**6K/yr-17.2%5.5% conv. - **wine glass candle**6K/yr-19.9%0.7% conv. - **wine candles**4K/yr-11.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/wine-candle/search-terms)
## **Top wine candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack**Bath & Body Works**$20.33**4.7★285 rev](https://www.amazon.com/dp/B0GT76WXQN) [2**Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$21.28**4.6★2,137 rev](https://www.amazon.com/dp/B01MYBO6JM) [3**Bath & Body Works Shea Butter Hand Cream Black Cherry Merlot**Bath & Body Works**$7.46**4.3★113 rev](https://www.amazon.com/dp/B06XD4K1H5) [4**Bath and Body Works Black Cherry Merlot Wallflowers Fragrance Refill 0.8 Oz. (Pack of 6)**Bath & Body Works**$34.10**4.6★13,417 rev](https://www.amazon.com/dp/B092YWSY8K) [5**Bath & Body Works Black Cherry Merlot Refill Gentle & Clean Foaming Hand Soap 32 fl. oz. (Black Cherry Merlot)**Bath & Body Works**$23.44**4.6★34,611 rev](https://www.amazon.com/dp/B0C8FBC89C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack**Bath & Body Works**$20.33**285 rev4mo ago](https://www.amazon.com/dp/B0GT76WXQN) [**Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$39.81**2,137 rev4mo ago](https://www.amazon.com/dp/B0GT6M6SRQ) [**CandHeal Wine-Inspired Sand Wax Candle Set 13.4oz Scented Pearled Candle Sand with Glasses Wicks & Tweezers Forest Fruits & Woody Fragrance Decorative Candle Gift for Home & Relaxation**CandHeal**$39.03**4 rev4mo ago](https://www.amazon.com/dp/B0GGGWMDFW) [**Bath and Body Works Classic and Seasonal Scents Pocketbac Hand Gel - Pack of 6-1 oz each (Black Cherry Merlot)**Bath & Body Works**$21.31**50 rev4mo ago](https://www.amazon.com/dp/B0GRHN4Z4Z) [**House Warming Gifts New Home Pearled Candle Sand in Red Wine Bottle with Wicks New Home Gift Ideas for Women Men Housewarming Moving Away Gifts for Couple Friend Neighbor Red Wine Scent(13Oz)**GiltGlimmer**$12.18**1 rev1y ago](https://www.amazon.com/dp/B0FGJ6FFHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CandHeal Wine-Inspired Sand Wax Candle Set 13.4oz Scented Pearled Candle Sand with Glasses Wicks & Tweezers Forest Fruits & Woody Fragrance Decorative Candle Gift for Home & Relaxation**CandHeal**$39.03**4.4★**▲ 479%**](https://www.amazon.com/dp/B0GGGWMDFW) [**Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$39.81**4.6★**▲ 465%**](https://www.amazon.com/dp/B0GT6M6SRQ) [**Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack**Bath & Body Works**$20.33**4.7★**▲ 410%**](https://www.amazon.com/dp/B0GT76WXQN) [**Bath and Body Works Classic and Seasonal Scents Pocketbac Hand Gel - Pack of 6-1 oz each (Black Cherry Merlot)**Bath & Body Works**$21.31**4.8★**▲ 187%**](https://www.amazon.com/dp/B0GRHN4Z4Z) [**Tisancy Tiny Low Temperature Candles -Wine Red Goblet Shaped Body Safe Scented Tea Lights Low Heat Decorative Candles for Lover Couples Home Valentines Gifts Wedding & Romantic Ambiance**Tisancy**$7.22**4.0★**▲ 68%**](https://www.amazon.com/dp/B0DWK8X6QR)
**~~View all trending →~~**
## **What buyers say about wine candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“The fragrance is fantastic”*
**Brightness/Shine/Glow**5%
*“The candles are cool”*
**Gifting Purpose**4%
*“Amazing idea for the gift”*
**Quality-Overall**4%
*“Great product”*
**Advertised Vs Actual Product**4%
*“the color was as advertised”*
**Value For Money**3%
*“Great bargain”*
**Ease Of Cleaning**2%
*“Cleanse”*
**Durability**2%
*“It lasted well”*
**Lather**2%
*“Rich aromatic lather”*
**Soft Feel**2%
*“Love this it smooth and creamy”*
### **What buyers complain about **
**Smell**36%
*“No scent”*
**Size-Overall**13%
*“It is so long that it reaches over the glass”*
**Leak-Proof**10%
*“one bottle was leaking”*
**Value For Money**4%
*“I think its too expensive for the product to burn so fast”*
**Ease Of Use**3%
*“Useless can not use”*
**Quality-Overall**3%
*“Not in good condition”*
**Advertised Vs Actual Product**2%
*“Quantity in title is misleading”*
**Alcohol Content**2%
*“It has like a strong alcohol/chemical scent to it”*
**Natural Resource Wastage**2%
*“Waste”*
**Strength**2%
*“weaker than Id hoped for”*
### **Top return reasons **
**Smell**29%
**Leak-Proof**19%
**Size-Overall**17%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Motor Power**5%
**Functionality-Overall**3%
**Gifting Purpose**3%
**Product Condition**2%
**Color**2%
## **Common questions**
- **Is wine candle profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wine candle niche?**
- 18 brands and 169 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in wine candle?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.8%.
- **When does demand for wine candle peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the wine candle niche?**
- Listings span $7.22–$72.81; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.
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