---
title: "Search terms — wine bottle coaster - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wine-bottle-coaster/search-terms"
last_updated: "2026-08-09T16:13:41.054Z"
locale: en
meta:
  description: "Niche score 53/100 · $72K/yr market · 113K searches/yr · $25.49 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $72K/yr market · 113K searches/yr · $25.49 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — wine bottle coaster - Flapen"
---

# **wine bottle coaster**

**Worth a look**

Shows a sweet-spot price point ($25.49 avg), but a small market ($72K/yr) keeps it on the watch list.

Market size 18Growth 20Conversion 31Competition 78Returns 44Price range 85Avg price 95Brand share 94Review moat 93Quality gap 53

**Avg price**

**Incredible****$25.49**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****142.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.63–$68.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$72K**

$72K/yr · 113K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms