---
title: "Willow Tree Cardinal — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/willow-tree-cardinal"
last_updated: "2026-08-08T18:34:11.697Z"
locale: en
meta:
description: "Niche score 54/100 · $1.6M/yr market · 1.8M searches/yr · $35.91 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $1.6M/yr market · 1.8M searches/yr · $35.91 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Willow Tree Cardinal — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **willow tree cardinal**
**Worth a look**
Shows a sweet-spot price point ($35.91 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 88Growth 23Conversion 31Competition 86Returns 85Price range 90Avg price 95Brand share 16Review moat 23Quality gap 11
**Avg price**
**Incredible****$35.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.17–$91.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.8M searches
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,956.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, willow tree cardinal is a $1.6M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Apr–May. Verdict: Worth a look — 54/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **willow tree cardinal market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,118**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**5%**
- Willow Tree83% - Storieme4% - Dekismeos3% - NAN ZAI NAN FANG2% - Fighting to Achieve2% - Yuideary1% - Open — no brand owns it (7 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -3.1% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Apr, May · busiest ÷ quietest = 273.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/willow-tree-cardinal/trend)
## **Top willow tree cardinal search terms**
- **willow tree figurines**1.0M/yr-11.1%1.7% conv. - **willow tree**350K/yr+5.7%1.2% conv. - **willow tree angels**85K/yr-37.0%2.5% conv. - **willow tree angel figurines**47K/yr+119.9%2.8% conv. - **willow tree figurines friendship**31K/yr-9.9%2.4% conv. - **willow tree family figurines**26K/yr+150.8%1.7% conv. - **willow tree remembrance angel (lighter skin) memorieshold each one safely in your heart a gift to express sympathy comfort remembrance and healing sculpted hand-painted figurine**6K/yr+960.6%0.2% conv. - **willow tree mothers day**5K/yr+607.1%2.1% conv. - **willow tree friendship**22K/yr-1.6%3.3% conv. - **willow tree angel**26K/yr-0.7%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/willow-tree-cardinal/search-terms)
## **Top willow tree cardinal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$32K4%$63K6%$95K8%$127K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Willow Tree Remembrance Angel (Lighter Skin) MemoriesHold Each one Safely in Your Heart A Gift to Express Sympathy Comfort Remembrance and Healing Sculpted Hand-Painted Figurine**Willow Tree**$31.32**4.9★16,310 rev](https://www.amazon.com/dp/B003OSSKWK) [2**Willow Tree Warm Embrace Surrounded by The Warmth of Family and Friends A Gift to Celebrate Friendships or Those who Love Flowers Sculpted Hand-Painted Figure**Willow Tree**$30.54**4.9★15,495 rev](https://www.amazon.com/dp/B00DJAUUBW) [3**Willow Tree Messenger Sculpted Hand-Painted Figure**Willow Tree**$33.81**4.9★1,987 rev](https://www.amazon.com/dp/B0C1HLXNJ9) [4**Willow Tree Close to me Apart or Together Always Close to me Expresses Loving Relationships Between Mother and Daughter Sisters or Friendships Sculpted Hand-Painted Figure**Willow Tree**$43.59**4.9★18,704 rev](https://www.amazon.com/dp/B001PPMCS2) [5**Willow Tree Promise Sculpted Hand-Painted Figure**Willow Tree**$48.25**4.9★23,260 rev](https://www.amazon.com/dp/B000CR38Y6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dekismeos Cardinal Gifts for Women Angel Cardinal Figurine Decor Memorial Sympathy Gifts for Loss of Loved One Holding Hope**Dekismeos**$21.93**236 rev1y ago](https://www.amazon.com/dp/B0F1VDPJY1) [**NAN ZAI NAN FANG Sympathy Angel Figurines for Loss of Loved Ones Angel Statues Home Decor Serenity Prayer Gifts for Women Resin Sculpted Hand-Painted Figure Bereavement Gift Praying Hands Statue**NAN ZAI NAN FANG**$20.50**340 rev1y ago](https://www.amazon.com/dp/B0DTHPSF5D) [**Storieme Best Friend Figurine Hand-Painted Friendship Gift for Women**Storieme**$24.08**1,237 rev1y ago](https://www.amazon.com/dp/B0DB885DRZ) [**Storieme Sister Birthday Gifts for Women - Hand-Painted Sister Figurines**Storieme**$22.41**1,237 rev2y ago](https://www.amazon.com/dp/B0CR17M53J) [**Willow Tree Messenger Sculpted Hand-Painted Figure**Willow Tree**$33.81**1,987 rev3y ago](https://www.amazon.com/dp/B0C1HLXNJ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Storieme Best Friend Figurine Hand-Painted Friendship Gift for Women**Storieme**$24.08**4.8★**▲ 224%**](https://www.amazon.com/dp/B0DB885DRZ) [**Willow Tree Love of Learning Open Books Open Minds A Gift for Graduates Students Teachers Caregivers to Celebrate Special Accomplishments and Milestones Sculpted Hand-Painted Figure**Willow Tree**$29.78**4.9★**▲ 102%**](https://www.amazon.com/dp/B000KEOCOQ) [**Willow Tree Forget-me-not Sculpted Hand-Painted Figure**Willow Tree**$32.42**4.9★**▲ 93%**](https://www.amazon.com/dp/B005HCCG4O) [**Willow Tree Warm Embrace Surrounded by The Warmth of Family and Friends A Gift to Celebrate Friendships or Those who Love Flowers Sculpted Hand-Painted Figure**Willow Tree**$30.54**4.9★**▲ 61%**](https://www.amazon.com/dp/B00DJAUUBW) [**Willow Tree for Always Now and for Always I Carry You in My Heart Celebrates Love Between Mother and Child Reminder of Special Time of Life Sculpted Hand-Painted Figure**Willow Tree**$55.70**4.9★**▲ 47%**](https://www.amazon.com/dp/B01MZ74NN4)
**~~View all trending →~~**
## **What buyers say about willow tree cardinal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**43%
*“Anniversary Gift”*
**Quality-Overall**21%
*“Box is high quality”*
**Advertised Vs Actual Product**8%
*“As described”*
**Collectibles**5%
*“Beautiful piece for a collectable”*
**Size-Overall**5%
*“It was a nice size”*
**Value For Money**4%
*“Definitely worth the price”*
**Color**3%
*“Sweet design and nice coloring”*
**Design-Overall**3%
*“The craftsmanship is wonderful”*
**Plant Growth**1%
*“is doing great since we planted it”*
**Durability**1%
*“Easy to use and durable”*
### **What buyers complain about **
**Size-Overall**34%
*“nothing fit what I was trying to make happen”*
**Advertised Vs Actual Product**9%
*“Doesn't look like what is pictured”*
**Value For Money**9%
*“It was not cheap”*
**Paint Quality**7%
*“The white paint is just slopped on...on the hands, on the bird, etc”*
**Quality-Overall**7%
*“Cheap”*
**Color**5%
*“Cheap and the colour is awful”*
**Gifting Purpose**3%
*“also not suitable to give as a gift”*
**Thickness**3%
*“Wires seem thinner than on others that I have”*
**Wood Quality**3%
*“They arent solid or made of wood so be careful”*
**Durability**3%
*“They break very easily”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**13%
**Value For Money**9%
**Color**9%
**Defective Material/Parts**8%
**Gifting Purpose**8%
**Quality-Overall**7%
**Paint Quality**5%
**Product Condition**2%
**Material Quality**1%
## **Common questions**
- **Is willow tree cardinal profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 65 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the willow tree cardinal niche?**
- 13 brands and 47 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in willow tree cardinal?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- **When does demand for willow tree cardinal peak?**
- Demand peaks in Jan–Feb–Apr–May; the busiest month runs 273.0× the quietest.
- **What does it cost to enter the willow tree cardinal niche?**
- Listings span $10.17–$91.34; the average listing price is $35.91 (sweet spot $15–$100). The average incumbent carries 7,957 reviews — the moat a new listing must climb.
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