---
title: "Wicker Trunk — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wicker-trunk"
last_updated: "2026-08-09T11:52:18.467Z"
locale: en
meta:
description: "Niche score 46/100 · $107K/yr market · 145K searches/yr · $96.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $107K/yr market · 145K searches/yr · $96.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicker Trunk — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **wicker trunk**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 26Growth 16Conversion 10Competition 74Returns 64Price range 38Avg price 76Brand share 62Review moat 74Quality gap 62
**Avg price**
**Great****$96.75**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****552.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$20.19–$229.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$107K**
$107K/yr · 145K searches
**Growth**
**Bad****-18.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, wicker trunk is a $107K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicker trunk market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**25%**
- Honjourai19% - eHemco18% - MOORLITER16% - SETVSON8% - happimess7% - Casafield7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/wicker-trunk/trend)
## **Top wicker trunk search terms**
- **wicker trunk**39K/yr+0.6%0.4% conv. - **wicker toy chest**33K/yr-18.0%0.7% conv. - **wicker storage trunk**33K/yr-35.9%0.3% conv. - **wicker storage chest**11K/yr+2.2%0.3% conv. - **wicker storage trunk with lid**7K/yr-34.8%0.4% conv. - **wicker toy storage**5K/yr+4.5%0.6% conv. - **basket trunk**4K/yr-14.1%0.6% conv. - **wicker trunk with lid**4K/yr-8.8%0.5% conv. - **wicker chest storage trunk**9K/yr-64.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/wicker-trunk/search-terms)
## **Top wicker trunk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eHemco Water Hyacinth Wicker Storage Trunk Natural 30x17.5x17.5 Inches**eHemco**$138.74**4.5★623 rev](https://www.amazon.com/dp/B07ST4LJ4F) [2**Honjourai Wicker Storage Basket with Lid Rattan Shelf Basket with Removable Liner Bag 160L Storage Bin Storage Trunk with Heightened Feet Storage Container for Wardrobe Home Organizer**Honjourai**$60.85**4.7★588 rev](https://www.amazon.com/dp/B0CMD5L112) [3**MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room Natural**MOORLITER**$48.21**4.4★165 rev](https://www.amazon.com/dp/B0F9V6W622) [4**Handwoven Storage Basket with Lid 165L Wicker Storage Bin Natural Water Hyacinth Leather Buckle & Metal Frame Metal Ring Handles for Easy Transport Storage Chest & Trunk for Bedroom Living Room**Honjourai**$85.96**3.6★26 rev](https://www.amazon.com/dp/B0DSC3VTBN) [5**SETVSON Storage Basket with Lid Rattan Woven Storage Baskets with 2 Separate Lids 17.2 Gallon (65 L) 22 x 13 x 13.8 Inches Foldable 2 Removable Liner Bags Handles for Bedroom Laundry Room Natural**SETVSON**$45.76**4.6★569 rev](https://www.amazon.com/dp/B0DD7KVD8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VASAGLE ELLAN Collection - Boho Storage Bench with Rattan Look Storage Chest with Rounded Corners Blanket Chest and Trunk with Seat for Bedroom Entryway Natural Brown ULSB503KC01**VASAGLE**$83.37**2,077 rev3mo ago](https://www.amazon.com/dp/B0GVXWZ79F) [**SETVSON Storage Basket with Lid Woven Wicker Baskets with 2 Separate Lid 9.2 Gallon (35 L) Wicker Storage Bins with Handles Foldable and 2 Removable Liner Bags for Bedroom Laundry Room Natural**SETVSON**$38.53**569 rev11mo ago](https://www.amazon.com/dp/B0FFYP1CH7) [**MOORLITER Water Hyacinth Storage Basket with Lid 52.8 Gallon (200L) Wicker Storage Trunk with Handles Handwoven Large Wicker Storage Basket for Blanket Foldable for Living Room Bedroom Natural**MOORLITER**$82.64**165 rev12mo ago](https://www.amazon.com/dp/B0FK4ZZN9P) [**MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room Natural**MOORLITER**$48.21**165 rev1y ago](https://www.amazon.com/dp/B0F9V6W622) [**MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room White**MOORLITER**$47.62**165 rev1y ago](https://www.amazon.com/dp/B0F9V7F2FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VASAGLE ELLAN Collection - Boho Storage Bench with Rattan Look Storage Chest with Rounded Corners Blanket Chest and Trunk with Seat for Bedroom Entryway Natural Brown ULSB503KC01**VASAGLE**$83.37**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GVXWZ79F) [**SETVSON Storage Basket with Lid Woven Wicker Baskets with 2 Separate Lid 9.2 Gallon (35 L) Wicker Storage Bins with Handles Foldable and 2 Removable Liner Bags for Bedroom Laundry Room Natural**SETVSON**$38.53**4.6★**▲ 203%**](https://www.amazon.com/dp/B0FFYP1CH7) [**SONGMICS Storage Basket with Lid Woven Blanket Storage Bin with Handles Foldable Removable Liner Metal Frame for Bedroom Laundry Room 42.3 Gallons (160 L) Natural URST76NL**SONGMICS**$51.58**4.6★**▲ 176%**](https://www.amazon.com/dp/B07W4Y7RYC) [**Handwoven Storage Basket with Lid 165L Wicker Storage Bin Natural Water Hyacinth Leather Buckle & Metal Frame Metal Ring Handles for Easy Transport Storage Chest & Trunk for Bedroom Living Room**Honjourai**$85.96**3.6★**▲ 108%**](https://www.amazon.com/dp/B0DSC3VTBN) [**MOORLITER Water Hyacinth Storage Basket with Lid 17.2 Gallon (65L) Wicker Storage Trunk with Handles Handwoven Wicker Storage Bin for Blanket Foldable for Living Room Laundry Room White**MOORLITER**$47.62**4.4★**▲ 76%**](https://www.amazon.com/dp/B0F9V7F2FW)
**~~View all trending →~~**
## **What buyers say about wicker trunk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**21%
*“Great storage”*
**Quality-Overall**12%
*“Great quality and easy to put together”*
**Assembly/Installation**11%
*“Easy set up”*
**Strength**10%
*“Nice looking sturdy basket”*
**Value For Money**6%
*“Good value for money”*
**Size-Overall**5%
*“The lids fit perfectly”*
**Design-Overall**5%
*“Its very aesthetic, great price, and good quality”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Fun/Entertainment Experience**3%
*“Perfect for Toys”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**13%
*“Tiny basket”*
**Quality-Overall**12%
*“Its simply lacking quality control”*
**Strength**11%
*“very flimsy”*
**Smell**7%
*“Strong smell”*
**Assembly/Installation**6%
*“Poor assembly”*
**Value For Money**6%
*“if not I will send back its not a cheap item”*
**Durability**3%
*“I am not sure about the durability at this time”*
**Material Quality**3%
*“Both the basket material”*
**Color**2%
*“Color not as shown”*
**Shape/Style**1%
*“Doesnt hold its shape”*
### **Top return reasons **
**Size-Overall**44%
**Color**7%
**Defective Material/Parts**5%
**Smell**5%
**Quality-Overall**5%
**Assembly/Installation**5%
**Strength**4%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
## **Common questions**
- **Is wicker trunk profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 39 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wicker trunk niche?**
- 18 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in wicker trunk?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.
- **When does demand for wicker trunk peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the wicker trunk niche?**
- Listings span $20.19–$229.05; the average listing price is $96.75 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.
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