---
title: "Wicked Cupcake Toppers — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wicked-cupcake-toppers"
last_updated: "2026-08-09T13:09:46.108Z"
locale: en
meta:
description: "Niche score 34/100 · $41K/yr market · 57K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $41K/yr market · 57K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Cupcake Toppers — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked cupcake toppers**
**Skip it**
Soft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 77Competition 47Returns 25Price range 0Avg price 32Brand share 59Review moat 97Quality gap 28
**Review moat**
**Incredible****59.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$41K**
$41K/yr · 57K searches
**Growth**
**Bad****-54.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.70–$14.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wicked cupcake toppers is a $41K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked cupcake toppers market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#1,600**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**26%**
- DecoPac22% - KCMOSGI19% - xo, Fetti11% - Geelin11% - loghohu7% - Fullhawl4%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -54.8% search growth over the last 90 days.
4K3KBlack Friday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/wicked-cupcake-toppers/trend)
## **Top wicked cupcake toppers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 Pcs Witch Hat and Crown Cake Topper Wicked Cake Topper and Wicked Cupcake Toppers For Party Birthday Cake Craft Decoration**KCMOSGI**$13.19**5.0★31 rev](https://www.amazon.com/dp/B0F7LDXJVQ) [2**Wicked Cupcake Rings With Glinda And Elphaba 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.12**4.7★373 rev](https://www.amazon.com/dp/B0DK94K9SF) [3**xo Fetti Pink + Green Witch Cupcake Toppers + Wrappers - Set of 24 | Kids Cake Decoration Popular Party Decor Unlimited Wizard Supplies Dessert Accessory**xo, Fetti**$11.70**4.6★26 rev](https://www.amazon.com/dp/B0D2KG86X9) [4**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**4.7★373 rev](https://www.amazon.com/dp/B0FW5JQST4) [5**Geelin 12 Pcs Witch Hat and Crown Cake Topper Halloween Cupcake Toppers Dessert Food Safe Cake Decorations for Halloween Princess Theme Birthday Party Favors Supplies**Geelin**$8.56**4.8★26 rev](https://www.amazon.com/dp/B0F2FK1DCF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies**Hooqict**$6.73**103 rev8mo ago](https://www.amazon.com/dp/B0FY61PDD3) [**Princess and Witch Cupcake Stand with Cupcake Toppers 3 Tiers Pink and Green Wizard Cupcake Tower with 24 PCS Witch and Fairy Cupcake Toppers for Birthday Decorations**Yiranok**$14.21**15 rev10mo ago](https://www.amazon.com/dp/B0FQMYYWFW) [**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**373 rev10mo ago](https://www.amazon.com/dp/B0FW5JQST4) [**24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies**loghohu**$6.66**6 rev11mo ago](https://www.amazon.com/dp/B0FK9YLRJY) [**GYGYL 24 PCS Halloween Cupcake Toppers Glitter Witch Hat Crown Cupcake Picks Witch & Crown Birthday Cake Decorations for Halloween Theme Birthday Party Supplies (Witch & Crown)**GUYI**$4.70**35 rev1y ago](https://www.amazon.com/dp/B0F93YHGCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hooqict 24PCS Mini Witch Hat with Broom and Silver Crown Cupcake Toppers Birthday Cake Topper Decorations for Girls Women Pink and Green Witch Princess Party Decorations Supplies**Hooqict**$6.73**4.3★**▲ 217%**](https://www.amazon.com/dp/B0FY61PDD3) [**Geelin 40 Pcs Witch Cupcake Toppers Foil Firework Princess Cake Topper Pink & Green Sparkle Tinsel Cupcake Decoration with Magic Wand Design for Witch Princess Party(Special)**Geelin**$7.37**4.6★**▲ 184%**](https://www.amazon.com/dp/B0F32TFJ2F) [**24 Pcs Witch Hat Cupcake Topper Crown Cupcake Topper Dessert Food Safe Cake Decorations for Witch Wizard Theme Baby Shower Birthday Party Supplies Pink and Green**Plzaxou**$6.40**5.0★**▲ 176%**](https://www.amazon.com/dp/B0F88XBT7C) [**Wicked Elphaba and Glinda Cupcake Toppers 24 Cupcake Toppers For Cakes Birthdays Celebrations Food Safe Cake Decorations - 24 Pack**DecoPac**$14.19**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FW5JQST4) [**24PCS Pink and Green Cake Cupcake Toppers Decorations Glittery Witch Themed Cupcake Toppers Hat Crown Bow Cake Cake Decorations for Halloween Witch Themed Birthday Party Supplies**loghohu**$6.66**4.1★**▲ 111%**](https://www.amazon.com/dp/B0FK9YLRJY)
**~~View all trending →~~**
## **What buyers say about wicked cupcake toppers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“So well made”*
**Strength**16%
*“Cute and sturdy”*
**Design-Overall**11%
*“Cute design@”*
**Fun/Entertainment Experience**7%
*“Wicked cute for cupcakes”*
**Value For Money**5%
*“Great value”*
**Size-Overall**4%
*“Good size”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Brightness/Shine/Glow**4%
*“Cute in sparkly”*
**Durability**4%
*“held up for the whole party”*
**Color**3%
*“Really Cute and good quality colors”*
### **What buyers complain about **
**Strength**19%
*“brittle plastic”*
**Color**14%
*“only 1 positively green which I was upset about”*
**Smell**14%
*“Awful smell”*
**Adhesion/Stickiness**10%
*“All it is is cardstock hot glued to a large stick”*
**Material Quality**5%
*“I figured they would be cheap, brittle plastic,”*
**Size-Overall**5%
*“theyre insanely tall”*
**Flatness**5%
*“Easily comes apart and stores flat”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Size-Overall**20%
**Value For Money**13%
**Strength**9%
**Quality-Overall**6%
**Color**5%
**Defective Material/Parts**5%
**Material Quality**3%
**Smell**3%
**Assembly/Installation**2%
## **Common questions**
- **Is wicked cupcake toppers profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -54.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the wicked cupcake toppers niche?**
- 18 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in wicked cupcake toppers?**
- Top complaints mined from reviews: Strength, Color, Smell. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the wicked cupcake toppers niche?**
- Listings span $4.70–$14.21; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.
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