---
title: "Search terms — wicked blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wicked-blanket/search-terms"
last_updated: "2026-08-07T20:42:04.503Z"
locale: en
meta:
  description: "Niche score 44/100 · $173K/yr market · 314K searches/yr · $30.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $173K/yr market · 314K searches/yr · $30.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wicked blanket - Flapen"
---

# **wicked blanket**

**Skip it**

Soft demand (-60.9% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 0Conversion 23Competition 70Returns 66Price range 88Avg price 95Brand share 43Review moat 69Quality gap 24

**Avg price**

**Incredible****$30.35**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.55–$71.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****752.81**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$173K**

$173K/yr · 314K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-60.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms