---
title: "Wicked Blanket — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wicked-blanket"
last_updated: "2026-08-09T16:11:25.268Z"
locale: en
meta:
description: "Niche score 44/100 · $173K/yr market · 314K searches/yr · $30.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $173K/yr market · 314K searches/yr · $30.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Blanket — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked blanket**
**Skip it**
Soft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 23Competition 70Returns 66Price range 88Avg price 95Brand share 43Review moat 69Quality gap 24
**Avg price**
**Incredible****$30.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.55–$71.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****752.81**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$173K**
$173K/yr · 314K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-60.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked blanket is a $173K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked blanket market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$182K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#7,091**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **69%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**15%**
- MHunter24% - Franco18% - Hillsuren18% - Allenjoy12% - Tingjoo6% - Northwest6% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -60.9% search growth over the last 90 days.
35K25KPrime Day '25Spike '25Black Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 29.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/wicked-blanket/trend)
## **Top wicked blanket search terms**
- **wicked blanket**208K/yr-61.9%2.1% conv. - **wicked blanket for girls**12K/yr-36.6%4.9% conv. - **wicked throw blanket**28K/yr-60.9%2.0% conv. - **glinda blanket**6K/yr-5.4%0.5% conv. - **wicked blankets and throws**26K/yr-78.7%3.7% conv. - **wicked fleece blanket**5K/yr-62.4%1.7% conv. - **wicked for good blanket**8K/yr-71.3%3.4% conv. - **wicked throw**7K/yr-59.7%0.6% conv. - **wicked blankets**13K/yr-80.8%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/wicked-blanket/search-terms)
## **Top wicked blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$16K12%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Allenjoy Witch Blanket Girls Friendship Throw Blankets Couch Bed Living Room Decor Soft Durable Washable 57 X 50 SC00006-004**Allenjoy**$25.21**4.6★15 rev](https://www.amazon.com/dp/B0F5MCQ1GG) [2**Wicked Elphaba and Glinda Bedding Throw - Super Soft Cozy Blanket - Because I Knew You 46 in x 60 in (Officially Licensed Product) by Franco**Franco**$30.92**4.8★10,530 rev](https://www.amazon.com/dp/B0G766189H) [3**Hillsuren Witch Hat and Pink Crown Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration**Hillsuren**$24.88**4.6★131 rev](https://www.amazon.com/dp/B0F9N6TKR5) [4**50 x 40 Witch Green Vintage Flannel Blanket Evil Gift Queen Throw Broom Elphaba Hat Glinda Magic Movie Land Blanket All Seasons Warm Cozy Soft Blanket for Sofa Bed Halloween Women Fans 1**MHunter**$30.03**4.6★3 rev](https://www.amazon.com/dp/B0FXLDJ9HK) [5**Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration**Hillsuren**$19.88**4.6★131 rev](https://www.amazon.com/dp/B0GCK5YVGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 x 60 Inch Witch Hat and Pink Crown Blanket for Girls Glow in The Dark Evil Gift Queen Throw All Seasons Warm Cozy Soft Blanket for Sofa Chair Bed Halloween Thanksgiving Gift**HIYZI**$18.16**4 rev6mo ago](https://www.amazon.com/dp/B0GG8Q5F6N) [**Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration**Hillsuren**$19.88**131 rev6mo ago](https://www.amazon.com/dp/B0GCK5YVGT) [**Tingjoo Pink and Green Blanket Princess Witch Throw Blanket for Women 50 x 60 Inches Double Sided Coquette Witchy Crown Decor Soft Flannel Gift for Sofa Couch Home Bed Birthday Decor (Princess Witch)**Tingjoo**$28.29**13 rev6mo ago](https://www.amazon.com/dp/B0GBWT3C5V) [**Wicked Elphaba and Glinda Bedding Throw - Super Soft Cozy Blanket - Because I Knew You 46 in x 60 in (Officially Licensed Product) by Franco**Franco**$30.92**10,530 rev7mo ago](https://www.amazon.com/dp/B0G766189H) [**Elphaba Hat Glinda Witch Blanket Hoodie Magic Movie Land Style Oversized Sherpa Fleece Sweatshirt Blanket Birthday Gift for Women Girls Fans Family Cozy Hooded Wearable Blankets with Pockets**UpfurMach**$42.81**0 rev8mo ago](https://www.amazon.com/dp/B0G2S61JG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allenjoy 57 X 50 Emerald Journey Tale Blanket Witch and Princess Throw Blankets Couch Bed Living Room Decor Soft Durable Washable**Allenjoy**$25.00**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0FY5P2P9J) [**Hillsuren Pink and Green Witch Hat and Butterfly Blanket for Girls 50 x 60 Inch Glow in The Dark Fun Witch Theme Throw Blanket Team Gifts for Christmas Halloween Thanksgiving Gift Decoration**Hillsuren**$19.88**4.6★**▲ 864%**](https://www.amazon.com/dp/B0GCK5YVGT) [**Tingjoo Pink and Green Blanket Princess Witch Throw Blanket for Women 50 x 60 Inches Double Sided Coquette Witchy Crown Decor Soft Flannel Gift for Sofa Couch Home Bed Birthday Decor (Princess Witch)**Tingjoo**$28.29**4.0★**▲ 756%**](https://www.amazon.com/dp/B0GBWT3C5V) [**Elphaba Hat Glinda Witch Blanket Hoodie Magic Movie Land Style Oversized Sherpa Fleece Sweatshirt Blanket Birthday Gift for Women Girls Fans Family Cozy Hooded Wearable Blankets with Pockets**UpfurMach**$42.81**0.0★**▲ 711%**](https://www.amazon.com/dp/B0G2S61JG2) [**BOTSROOM 50 * 60 Witch Throw Blanket Pink and Green Vintage Flannel Blankets Witch Movie Merch Blanket Gifts for Girls (Witch Princess Castle)**BOTSROOM**$24.96**5.0★**▲ 511%**](https://www.amazon.com/dp/B0G1CRX87N)
**~~View all trending →~~**
## **What buyers say about wicked blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**31%
*“SO SOFT MY DAUGHTER LOVED IT”*
**Color**16%
*“Cute color”*
**Quality-Overall**10%
*“Great quality bag”*
**Warmth**8%
*“Warm and comfy”*
**Comfort-Overall**6%
*“Its comfortable”*
**Size-Overall**6%
*“Fits great”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Washability**2%
*“washes well”*
**Weight Light**2%
*“The blanket is light weight yet cozy”*
**Gifting Purpose**2%
*“Perfect gift”*
### **What buyers complain about **
**Thickness**15%
*“We just wish it were a little thicker”*
**Size-Overall**10%
*“Definitely not the right size”*
**Thin**8%
*“Too thin”*
**Color**6%
*“why you should not buy this blanket at least a light color if you're wearing dark colors”*
**Quality-Overall**5%
*“Product is low quality”*
**Value For Money**5%
*“Not worth the price”*
**Washability**4%
*“after one wash it went from soft”*
**Advertised Vs Actual Product**4%
*“Description of size deceiving”*
**Strength**3%
*“Its very flimsy”*
**Pilling/Linting**3%
*“After washing it shed everywhere, I have pink fluffy lint on my couch, my pillows, comforter, sheets, hair, nose, eyes, EVERYWHERE”*
### **Top return reasons **
**Size-Overall**26%
**Color**22%
**Thin**14%
**Material Quality**8%
**Value For Money**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Display Colors**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is wicked blanket profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 36 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wicked blanket niche?**
- 16 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in wicked blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Thin. The return rate is 2.4%.
- **When does demand for wicked blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 29.7× the quietest.
- **What does it cost to enter the wicked blanket niche?**
- Listings span $9.55–$71.17; the average listing price is $30.35 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.
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