---
title: "Whoopie Pie Pan — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/whoopie-pie-pan"
last_updated: "2026-08-08T05:18:35.017Z"
locale: en
meta:
description: "Niche score 42/100 · $27K/yr market · 33K searches/yr · $14.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $27K/yr market · 33K searches/yr · $14.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Whoopie Pie Pan — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **whoopie pie pan**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 39Conversion 65Competition 37Returns 64Price range 54Avg price 71Brand share 51Review moat 55Quality gap 21
**Avg price**
**Good****$14.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,281.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.78–$24.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$27K**
$27K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, whoopie pie pan is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whoopie pie pan market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**25**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**19%**
- Tiawudi29% - HONGBAKE15% - Wilton12% - Walfos9% - Yomvzake9% - Wrenbury7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/whoopie-pie-pan/trend)
## **Top whoopie pie pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding Set of 2**Tiawudi**$18.91**4.8★515 rev](https://www.amazon.com/dp/B0D7YVB7Y2) [2**HONGBAKE Mini Muffin Top Pan for Baking Premium 12 Cavity Small Whoopie Pie Pan Nonstick Yorkshire Pudding Pan for Pansuffin Moon Pie Cookies Dishwasher Safe and Easy to Clean**HONGBAKE**$9.46**4.5★547 rev](https://www.amazon.com/dp/B09TW1S4T2) [3**Wilton Gold Non-Stick Muffin Top Pan Stainless Steel 11 x 16 in.**Wilton**$24.67**4.8★8,365 rev](https://www.amazon.com/dp/B005NWTQ3W) [4**Walfos Silicone Whoopie Pie Baking Pans 3 Pcs Non-Stick Muffin Top Pan. Food Grade and BPA Free Silicone Great for Muffin Eggs Tarts and More Dishwasher Safe**Walfos**$9.68**4.6★4,730 rev](https://www.amazon.com/dp/B09BQS8NC6) [5**Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding**Tiawudi**$12.25**4.8★515 rev](https://www.amazon.com/dp/B0D7ZVPJTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$14.08**20 rev4mo ago](https://www.amazon.com/dp/B0GSQN3QP8) [**Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns**Wrenbury**$20.28**434 rev7mo ago](https://www.amazon.com/dp/B0G6FBPRRY) [**Webake Non-Stick Muffin Top Pan for Baking Egg Bites Whoopie Pies Cookies Yorkshire Pudding Heavy Gauge Carbon Steel Set of 2**Webake**$20.07**9 rev8mo ago](https://www.amazon.com/dp/B0G58HQP5M) [**E-far 12-Cavity Muffin Top Pan Stainless Steel Shallow Cupcake Pan for Yorkshire Pudding Eggs Whoopie Pie Cornbread Non-toxic & Dishwasher Safe**E-far**$13.32**69 rev9mo ago](https://www.amazon.com/dp/B0FXXHK249) [**Sakolla 3 Pack Muffin Top Pans 6 Cavities Silicone Egg Molds for Breakfast Sandwiches Whoopie Pies Hamburger Bun English Muffins Tarts Corn Bread (Brick Red)**Sakolla**$6.78**43 rev1y ago](https://www.amazon.com/dp/B0DPQDWQVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan**TeamFar**$14.08**4.9★**▲ 269%**](https://www.amazon.com/dp/B0GSQN3QP8) [**Sakolla 3 Pack Muffin Top Pans 6 Cavities Silicone Egg Molds for Breakfast Sandwiches Whoopie Pies Hamburger Bun English Muffins Tarts Corn Bread (Brick Red)**Sakolla**$6.78**4.6★**▲ 207%**](https://www.amazon.com/dp/B0DPQDWQVP) [**Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns**Wrenbury**$20.28**4.6★**▲ 163%**](https://www.amazon.com/dp/B0G6FBPRRY) [**Webake Non-Stick Muffin Top Pan for Baking Egg Bites Whoopie Pies Cookies Yorkshire Pudding Heavy Gauge Carbon Steel Set of 2**Webake**$20.07**4.8★**▲ 78%**](https://www.amazon.com/dp/B0G58HQP5M) [**Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding**Tiawudi**$12.25**4.8★**▲ 38%**](https://www.amazon.com/dp/B0D7ZVPJTK)
**~~View all trending →~~**
## **What buyers say about whoopie pie pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**17%
*“These are a great addition to my baking go to's”*
**Ease Of Cleaning**11%
*“clean up is easy”*
**Quality-Overall**11%
*“Overall these are great quality pans”*
**Size-Overall**9%
*“the wells help keep the size consistent”*
**Cooking Experience**9%
*“Cooked perfectly”*
**Value For Money**5%
*“Good value”*
**Advertised Vs Actual Product**5%
*“They do the job”*
**Non-Stick Coating**4%
*“Nice weight and coating”*
**Ease Of Use**3%
*“Ease of use”*
**Crispiness**3%
*“Crispy on the edges and soft in the middle, yum”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Sticking”*
**Thickness**11%
*“Too shallow for most purposes”*
**Size-Overall**10%
*“Pretty small”*
**Ease Of Cleaning**10%
*“Impossible to clean”*
**Quality-Overall**9%
*“Cheaply made”*
**Non-Stick Coating**4%
*“Non stick, I did use cooking spray just in case it did stick because I wasn't sure,”*
**Functionality-Overall**3%
*“Muffin tops didnt work either”*
**Heating**3%
*“doesn't heat evenly”*
**Cooking Experience**3%
*“It's very disappointing to see this happen before I've even had a chance to bake with it”*
**Rusts/Corrodes**2%
*“get scratched up or rust”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Functionality-Overall**3%
**Thickness**2%
**Adhesion/Stickiness**2%
**Smell**2%
**Strength**2%
**Material Quality**2%
**Flatness**1%
## **Common questions**
- **Is whoopie pie pan profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the whoopie pie pan niche?**
- 13 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in whoopie pie pan?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 2.5%.
- **When does demand for whoopie pie pan peak?**
- Demand peaks in Jul–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the whoopie pie pan niche?**
- Listings span $6.78–$24.67; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 1,281 reviews — the moat a new listing must climb.
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