---
title: "White Wash Clothes 24 Pack — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-wash-clothes-24-pack"
last_updated: "2026-08-09T05:22:37.627Z"
locale: en
meta:
description: "Niche score 43/100 · $162K/yr market · 65K searches/yr · $16.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $162K/yr market · 65K searches/yr · $16.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Wash Clothes 24 Pack — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **white wash clothes 24 pack**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 22Conversion 97Competition 10Returns 92Price range 49Avg price 78Brand share 28Review moat 16Quality gap 45
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.26**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.18–$21.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$162K**
$162K/yr · 65K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,293.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white wash clothes 24 pack is a $162K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white wash clothes 24 pack market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$163K–$203K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**9%**
- Amazon Basics52% - DAN RIVER13% - UNIMADE11% - Utopia Towels9% - Infinitee Xclusives4% - Orighty3% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -5.7% search growth over the last 90 days.
3K2KSpike '24Spike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-wash-clothes-24-pack/trend)
## **Top white wash clothes 24 pack search terms**
- **white wash clothes 24 pack**52K/yr-9.6%13.4% conv. - **white washcloths 24 pack**9K/yr+9.4%12.3% conv. - **white wash cloths 24 pack**4K/yr+11.1%17.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-wash-clothes-24-pack/search-terms)
## **Top white wash clothes 24 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$49K45%$73K60%$97K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack**Amazon Basics**$18.24**4.6★75,084 rev](https://www.amazon.com/dp/B010S5VXKC) [2![DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White](https://m.media-amazon.com/images/I/41U2aX69FhL.jpg)**DAN RIVER 24 Pack Wash Cloths for Showering \[12x12\] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White**DAN RIVER**$19.00**4.6★3,736 rev](https://www.amazon.com/dp/B087Z1LB8N) [3**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White**UNIMADE**$8.18**4.2★1,448 rev](https://www.amazon.com/dp/B0FKMS2RBB) [4**Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White**Utopia Towels**$19.32**4.6★72,181 rev](https://www.amazon.com/dp/B007JCHA6E) [5![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)**Infinitee Xclusives Luxury Wash Cloths for Showering \[13x13\] 100% Cotton Washcloths \[Pack of 12\] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)**Infinitee Xclusives**$17.14**4.6★4,823 rev](https://www.amazon.com/dp/B09NHVSLV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White**UNIMADE**$8.18**1,448 rev11mo ago](https://www.amazon.com/dp/B0FKMS2RBB) [**INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White**INFICRIME**$8.64**677 rev11mo ago](https://www.amazon.com/dp/B0FCXQ4J3Z) [![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)**Infinitee Xclusives Luxury Wash Cloths for Showering \[13x13\] 100% Cotton Washcloths \[Pack of 12\] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)**Infinitee Xclusives**$17.14**4,823 rev4y ago](https://www.amazon.com/dp/B09NHVSLV4) [**Orighty Washcloths Bulk 50 Pack Highly Absorbent & Soft Feel Microfiber Face Towels Multi-Purpose Wash Cloths & Hand Towels for Bathroom Hotel Spa and Gym 12x12 Inch White**Orighty**$16.09**5,172 rev4y ago](https://www.amazon.com/dp/B09PDB5N6D) [**Softolle 100% Cotton Washcloths 24 Pack (12x12 Inches) Soft Highly Absorbent Washcloth Face Towels Wash Cloths for Face Ring Spun Bulk Pack (White)**Softolle**$18.23**6,205 rev5y ago](https://www.amazon.com/dp/B08DKBYZH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UNIMADE Washcloths - 20 Pack - Face Towels (12 x 12) Highly Soft Wash Cloths and Hand Towels Fast Drying Multi-Purpose Microfiber Cleansing Cloths for Bathroom Hotel Spa and Salon - White**UNIMADE**$8.18**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FKMS2RBB) [**Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack**Amazon Basics**$18.24**4.6★**▲ 37%**](https://www.amazon.com/dp/B010S5VXKC) [**INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White**INFICRIME**$8.64**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FCXQ4J3Z) [![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)**Infinitee Xclusives Luxury Wash Cloths for Showering \[13x13\] 100% Cotton Washcloths \[Pack of 12\] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)**Infinitee Xclusives**$17.14**4.6★**— 1%**](https://www.amazon.com/dp/B09NHVSLV4) [![DAN RIVER 24 Pack Wash Cloths for Showering [12x12] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White](https://m.media-amazon.com/images/I/41U2aX69FhL.jpg)**DAN RIVER 24 Pack Wash Cloths for Showering \[12x12\] - 100% Cotton Washcloths Premium Quality Flannel Face Cloths for Bathroom Highly Absorbent and Soft Feel Wash Clothes White**DAN RIVER**$19.00**4.6★**▼ 15%**](https://www.amazon.com/dp/B087Z1LB8N)
**~~View all trending →~~**
## **What buyers say about white wash clothes 24 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“These are good quality and arrived efficiently”*
**Soft Feel**13%
*“Soft to the touch”*
**Value For Money**13%
*“Great Value”*
**Washability**11%
*“Wash well”*
**Thickness**7%
*“Nice, thick wash cloths”*
**Size-Overall**5%
*“They are a good size for everyday use”*
**Advertised Vs Actual Product**5%
*“As described”*
**Absorbency**4%
*“They absorb well”*
**Durability**3%
*“theyre holding up well”*
**Ease Of Cleaning**3%
*“Clean face”*
### **What buyers complain about **
**Thickness**22%
*“Thin material”*
**Quality-Overall**19%
*“Average quality”*
**Washability**6%
*“After washing it only gets worse”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Hard Feel**4%
*“Not soft at all”*
**Material Quality**4%
*“Thin material”*
**Size-Overall**3%
*“Just one short”*
**Ease Of Cleaning**2%
*“More of cleaning cloth than bathing cloth”*
**Color**2%
*“Turned a bit yellow or gray after just a couple of washings”*
**Thin**2%
*“Really thin”*
### **Top return reasons **
**Size-Overall**28%
**Thin**17%
**Material Quality**10%
**Quality-Overall**10%
**Advertised Vs Actual Product**7%
**Thickness**6%
**Value For Money**5%
**Washability**3%
**Soft Feel**2%
**Hard Feel**2%
## **Common questions**
- **Is white wash clothes 24 pack profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the white wash clothes 24 pack niche?**
- 9 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in white wash clothes 24 pack?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.2%.
- **When does demand for white wash clothes 24 pack peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white wash clothes 24 pack niche?**
- Listings span $8.18–$21.47; the average listing price is $16.26 (sweet spot $15–$100). The average incumbent carries 21,294 reviews — the moat a new listing must climb.
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