---
title: "White Toothbrush Holder — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-toothbrush-holder"
last_updated: "2026-08-09T12:07:36.597Z"
locale: en
meta:
description: "Niche score 57/100 · $78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Toothbrush Holder — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **white toothbrush holder**
**Worth a look**
Shows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 41Conversion 62Competition 94Returns 75Price range 60Avg price 47Brand share 94Review moat 52Quality gap 32
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.57–$30.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,428.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.67**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 125K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white toothbrush holder is a $78K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white toothbrush holder market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**63 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**41%**
Top 20: 74%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**54%**
- Heagoale12% - BSDISP10% - iDesign7% - GFWARE6% - UVIVIU5% - Cerpourt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +12.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-toothbrush-holder/trend)
## **Top white toothbrush holder search terms**
- **white toothbrush holder**50K/yr+11.9%4.6% conv. - **plastic toothbrush holder**26K/yr+30.9%3.9% conv. - **toothbrush holder with cup**15K/yr+8.5%1.0% conv. - **toothbrush holder white**10K/yr+20.9%4.9% conv. - **tooth brush cup holder**7K/yr+4.5%3.5% conv. - **toothbrush holders white**6K/yr+1.2%3.3% conv. - **toothbrush and cup holder**5K/yr+4.3%1.6% conv. - **toothbrush holders with cup**6K/yr-26.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-toothbrush-holder/search-terms)
## **Top white toothbrush holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UVIVIU Toothbrush Cup Bathroom Cup Toothbrush Holder Bathroom Tumbler Plastic 350ml (White)**UVIVIU**$7.03**4.6★1,782 rev](https://www.amazon.com/dp/B00YWRKHPK) [2**Toothbrush Holder with Bamboo Divider Detachable for Easy Cleaning Multi-Functional Storage 2 Slots Electric Toothbrush and Toothpaste Organizer Caddy for Bathroom Vanity Sink Countertop (White)**Cerpourt**$6.68**4.5★1,358 rev](https://www.amazon.com/dp/B0BCNVQ59B) [3**BSDISP White Toothbrush Holders for Bathrooms - 1 Cups Ceramic Toothbrush Toothpaste Holders White Bathroom Tumbler Cups Reusable Toothbrush Mouthwash Cup Bathroom Counter Organizer.**BSDISP**$12.70**4.8★230 rev](https://www.amazon.com/dp/B0D9LVHY4G) [4**Bamboo Toothbrush Holder for Bathrooms Toothpaste Organizer - White**Heagoale**$7.71**4.5★2,891 rev](https://www.amazon.com/dp/B0B8VK3TCB) [5**GFWARE White Toothbrush Holder 5 Slots Bathroom Storage Organizer**GFWARE**$13.53**4.7★5,016 rev](https://www.amazon.com/dp/B0CNJVHWY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer White Small**YANLIFY**$6.10**119 rev3mo ago](https://www.amazon.com/dp/B0GS22SGTR) [**Diatomite Toothbrush Holder Toothpaste Organizer White**Heagoale**$9.88**590 rev1y ago](https://www.amazon.com/dp/B0FBG4VT39) [**iDesign Toothbrush Holder White/Gold**iDesign**$11.26**1,487 rev1y ago](https://www.amazon.com/dp/B0F3FV5B3D) [**JO LAVIE White Toothbrush Holder for Bathrooms Modern Resin Countertop Organizer with Slots Compact Toothbrush and Toothpaste Storage for Vanity Hotel Airbnb (White)**Jo Lavie**$9.47**30 rev1y ago](https://www.amazon.com/dp/B0F2JGT8R1) [**Acrylic Toothbrush Holder with White Divider for Bathroom Decor Thick Clear Plastic Electronic Toothbrush and Toothpaste Organizer Stand for Bathroom Vanity Bathroom Essentials Accessories**onsogi**$6.03**77 rev1y ago](https://www.amazon.com/dp/B0DW3SYN7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer White Small**YANLIFY**$6.10**4.6★**▲ 269%**](https://www.amazon.com/dp/B0GS22SGTR) [**Diatomite Toothbrush Holder Toothpaste Organizer White**Heagoale**$9.88**4.5★**▲ 132%**](https://www.amazon.com/dp/B0FBG4VT39) [**BSDISP Toothbrush Holders for Bathrooms - 1 Cups Ceramic Toothbrush Toothpaste Holders White Bathroom Tumbler Cups Reusable Toothbrush Mouthwash Cup Bathroom Counter Organizer.**BSDISP**$12.70**4.8★**▲ 62%**](https://www.amazon.com/dp/B0CJHXTX7W) [**Toothbrush Holder for Bathroom Bathroom Toothbrush Holder Set Kids Toothbrush Holder with 2 Cups Toothbrush Holder Travel Electric Toothbrush Holder for Bathroom**POSHIGE**$13.75**4.8★**▲ 61%**](https://www.amazon.com/dp/B0C194J1WF) [**Diatomite Toothbrush Holders Tooth Brush Organizer - Grayish White**Heagoale**$12.29**4.6★**▲ 52%**](https://www.amazon.com/dp/B0CTGT96RK)
**~~View all trending →~~**
## **What buyers say about white toothbrush holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent Product”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Cleaning**11%
*“Things are looking clean”*
**Size-Overall**10%
*“Perfect Fit”*
**Value For Money**7%
*“Great deal”*
**Ease Of Use**6%
*“Easy to use”*
**Storage Capacity**5%
*“It's easy to store”*
**Design-Overall**5%
*“The look is sleek”*
**Strength**5%
*“Sturdy construction and great design”*
**Organizing Capabilities**3%
*“Great Organizer”*
### **What buyers complain about **
**Size-Overall**19%
*“Wrong size”*
**Quality-Overall**11%
*“Cheap quality”*
**Durability**8%
*“Breaks easily”*
**Material Quality**4%
*“The materials from which it is made are not impressive”*
**Ease Of Cleaning**4%
*“Hard to clean”*
**Value For Money**3%
*“Too cheap”*
**Strength**3%
*“Its not sturdy”*
**Color**3%
*“it is turning yellow all around”*
**Wood Quality**3%
*“Wood didnt totally fit in the space, warped slightly”*
**Advertised Vs Actual Product**2%
*“Didn't look like the description”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**6%
**Color**6%
**Quality-Overall**5%
**Material Quality**5%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Value For Money**3%
**Adhesion/Stickiness**2%
**Strength**1%
## **Common questions**
- **Is white toothbrush holder profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 97 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the white toothbrush holder niche?**
- 63 brands and 94 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in white toothbrush holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.0%.
- **When does demand for white toothbrush holder peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white toothbrush holder niche?**
- Listings span $4.57–$30.37; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.
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