---
title: "Search terms — white throw blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-throw-blanket/search-terms"
last_updated: "2026-07-21T06:42:43.088Z"
locale: en
meta:
  description: "white throw blanket clears our launch bar: a $932K/yr market growing +2.8% this quarter with returns at 3.7%. Data updated Jul 2026."
  "og:description": "white throw blanket clears our launch bar: a $932K/yr market growing +2.8% this quarter with returns at 3.7%. Data updated Jul 2026."
  "og:title": "Search terms — white throw blanket - Flapen"
---

# **white throw blanket**

**Launch it**

A $932K/yr market growing +2.8% this quarter with returns at 3.7% — clears our launch bar.

Market size 76Growth 28Conversion 23Competition 87Returns 44Price range 81Avg price 90Brand share 95Review moat 23Quality gap 30

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.11**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$9.30–$41.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$932K**

$932K/yr · 2.4M searches

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,717.23**

avg incumbent reviews — the moat a new listing must climb