---
title: "white throw blanket — $932K/yr Amazon United States Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-throw-blanket"
last_updated: "2026-07-20T18:09:47.638Z"
locale: en
meta:
description: "white throw blanket clears our launch bar: a $932K/yr market growing +2.8% this quarter with returns at 3.7%. Data updated Jul 2026."
"og:description": "white throw blanket clears our launch bar: a $932K/yr market growing +2.8% this quarter with returns at 3.7%. Data updated Jul 2026."
"og:title": "white throw blanket — $932K/yr Amazon United States Niche, Score 58/100 - Flapen"
---
# **white throw blanket**
**Launch it**
A $932K/yr market growing +2.8% this quarter with returns at 3.7% — clears our launch bar.
Market size 76Growth 28Conversion 23Competition 87Returns 44Price range 81Avg price 90Brand share 95Review moat 23Quality gap 30
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$9.30–$41.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$932K**
$932K/yr · 2.4M searches
**Returns**
**Okay****3.7%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****7,717.23**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white throw blanket is a $932K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Aug. Verdict: Launch it — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Launch success**
- **71%**
- 5 of 7 new (360d)
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **172 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**53 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**36%**
Top 20: 75%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**60%**
- Bedsure14% - Aganear7% - YIICKO6% - BEDELITE5% - EXQ Home4% - inhand4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +2.8% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-throw-blanket/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$19K4%$37K6%$56K8%$75K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 79 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aganear Fleece Throw Blanket - Cozy Soft Lightweight Fuzzy Throw Blanket for Women Portable Throw Blankets for Couch Warm Present for Birthday Christmas Halloween Housewarming(50x60 Khaki)**Aganear**$13.54**4.6★2,707 rev](https://www.amazon.com/dp/B0C7V67VVV) [2**YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$9.99**4.5★558 rev](https://www.amazon.com/dp/B0G2JHBZRW) [3**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$13.33**4.6★4,247 rev](https://www.amazon.com/dp/B0CSFJR66V) [4**Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls Cozy Fleece Blanket for Sofa Bed Living Room Home Bedroom Decor Dorm Essentials Off White 50x60 Inches**Bedsure**$13.25**4.6★24,910 rev](https://www.amazon.com/dp/B0BPLB81LX) [5**EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Imitation Turtle Shell Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Beige)**EXQ Home**$10.97**4.6★3,811 rev](https://www.amazon.com/dp/B0BNBGZQ6B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**10,151 rev2mo ago](https://www.amazon.com/dp/B0GFL626FT) [**Utopia Bedding Off White Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Decor & Gifting (50x60 Inches)**Utopia Bedding**$9.30**295 rev7mo ago](https://www.amazon.com/dp/B0FMNVDK6R) [**Horaldaily Boho Bohemia Blanket Throw Vintage Country Rustic Farmhouse Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60**Horaldaily**$17.12**12 rev8mo ago](https://www.amazon.com/dp/B0G2S29FVC) [**YIICKO Khaki Throw Blanket for Couch Sofa 50x60 inches Striped Design**YIICKO**$9.99**558 rev8mo ago](https://www.amazon.com/dp/B0G2JHBZRW) [**Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060**Bedsure**$21.71**829 rev9mo ago](https://www.amazon.com/dp/B0FSDR2M7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure GentleSoft Beige Throw Blanket for Couch - Checkered Fleece Blankets Gifts for Kids Girls Cute Soft Cozy Throw for Bedroom Home Decor Gifts 50x60 Inches**Bedsure**$19.91**4.6★**▲ 300%**](https://www.amazon.com/dp/B0GFL626FT) [**CREVENT Farmhouse Boho Knitted Throw Blanket for Couch Sofa Chair Bed Home Decoration Soft Warm Cozy Light Weight for Spring Summer Fall (50X60 Sage Green)**CREVENT**$19.58**4.5★**▲ 300%**](https://www.amazon.com/dp/B0FFSDF8F7) [**Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Beige Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Gifts for Women Lightweight All Seasons Beige 5060**Bedsure**$21.71**4.5★**▲ 284%**](https://www.amazon.com/dp/B0FSDR2M7H) [**lifein Throw Blanket for Couch Soft Boho Decor Bed Throw Cozy Beige Knitted Chenille Small Farmhouse Lightweight Throw(Beige 50 * 60)**lifein**$25.35**4.6★**▲ 247%**](https://www.amazon.com/dp/B09NPZF6V9) [**Utopia Bedding Off White Striped Fleece Blanket Throw Size Fluffy Warm & Lightweight Ribbed Throw for Bed Sofa & Chair - Soft Cozy Blanket for Home Decor & Gifting (50x60 Inches)**Utopia Bedding**$9.30**4.6★**▲ 241%**](https://www.amazon.com/dp/B0FMNVDK6R)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**30%
*“Soft and Fluffy”*
**Warmth**9%
*“It is warm”*
**Quality-Overall**8%
*“Beautiful quality”*
**Color**8%
*“very colorful”*
**Weight Light**6%
*“The most beautiful lightweight blanket”*
**Comfort-Overall**5%
*“Great comfortable”*
**Value For Money**5%
*“Great deal”*
**Size-Overall**3%
*“fits the purpose it was intended for”*
**Washability**2%
*“Washes well”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Thickness**16%
*“Not very thick”*
**Size-Overall**9%
*“Size is not correct”*
**Quality-Overall**7%
*“this is low quality”*
**Thin**4%
*“Extremely Thin”*
**Hard Feel**3%
*“not amazingly soft”*
**Color**3%
*“color was a bit different than expected”*
**Value For Money**3%
*“Feels Expensive”*
**Washability**3%
*“Cant wash it”*
**Material Quality**3%
*“Not good material”*
**Durability**3%
*“Didnt last”*
### **Top return reasons **
**Size-Overall**24%
**Color**22%
**Thin**13%
**Material Quality**9%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Thickness**3%
**Display Colors**2%
**Soft Feel**2%
## **Common questions**
- **Is white throw blanket profitable to sell on Amazon United States?**
- The niche generates $932K/yr across 79 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (58/100).
- **How competitive is the white throw blanket niche?**
- 53 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in white throw blanket?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.7%.
- **When does demand for white throw blanket peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white throw blanket niche?**
- Listings span $9.30–$41.27; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 7,717 reviews — the moat a new listing must climb.
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