---
title: "white shower curtain — $1.3M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-shower-curtain"
last_updated: "2026-07-20T18:11:02.703Z"
locale: en
meta:
description: "white shower curtain clears our launch bar: a $1.3M/yr market growing +0.1% this quarter with returns at 2.4%. Data updated Jul 2026."
"og:description": "white shower curtain clears our launch bar: a $1.3M/yr market growing +0.1% this quarter with returns at 2.4%. Data updated Jul 2026."
"og:title": "white shower curtain — $1.3M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **white shower curtain**
**Launch it**
A $1.3M/yr market growing +0.1% this quarter with returns at 2.4% — clears our launch bar.
Market size 83Growth 25Conversion 52Competition 80Returns 66Price range 68Avg price 83Brand share 86Review moat 23Quality gap 23
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.7M searches
**Avg price**
**Great****$18.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$7.71–$30.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,474.36**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white shower curtain is a $1.3M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Launch success**
- **33%**
- 2 of 6 new (360d)
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **169 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**49%**
Top 20: 88%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**46%**
- OWENIE15% - Dynamene11% - AmazerBath10% - Amazon Basics8% - TURKIO5% - XOGUIBO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
50K30KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-shower-curtain/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$38K6%$77K9%$115K12%$154K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 44 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches**AmazerBath**$15.35**4.6★25,370 rev](https://www.amazon.com/dp/B07RGQQ3LG) [2**Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White**Dynamene**$15.05**4.7★25,061 rev](https://www.amazon.com/dp/B09CYLLTJL) [3**OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White**OWENIE**$14.53**4.7★326 rev](https://www.amazon.com/dp/B0F8HRZ7YF) [4**OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L**OWENIE**$7.71**4.6★662 rev](https://www.amazon.com/dp/B0DP9V6FSM) [5**TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain**TURKIO**$22.75**4.6★2,783 rev](https://www.amazon.com/dp/B0BHS61H1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bathway Ruffle Shower Curtain with Three-Side Ruffle Solid White Farmhouse Curtains Soft Flowy Layered Fabric Elegant Spa Style Clean Minimal Look Water Repellent 12 Metal Hooks 72 W x 72 L**Bathway**$17.47**36 rev2mo ago](https://www.amazon.com/dp/B0GGB7DTVR) [**EBESTO White Shower Curtain 72 Inch Length 1 Piece Waffle Embossed Textured Soft Fabric Hotel Shower Curtain for Bathroom Modern Polyester Water Repellent Machine Washable Bath Decor 72Wx72L Inches**Ebesto**$8.15**140 rev8mo ago](https://www.amazon.com/dp/B0FNWSJZTW) [**XOGUIBO White Ruffle Shower Curtain with Handmade Bow Tie Linen Vintage Farmhouse Shower Curtain for Bathroom 72 W x 72 H**XOGUIBO**$22.54**66 rev10mo ago](https://www.amazon.com/dp/B0FQVDTM2K) [**XOGUIBO Farmhouse Shower Curtain with Ruffle Hem Linen White Shower Curtains for Bathroom Country Vintage Rustic Natural Fabric 72 W x 72 L**XOGUIBO**$22.11**744 rev11mo ago](https://www.amazon.com/dp/B0FKG32CWV) [**XOGUIBO White Waffle Weave Shower Curtain - Cotton Fabric Texture Heavyweight Shower Curtain for Bathroom Washable 72Wx72L**XOGUIBO**$17.28**412 rev11mo ago](https://www.amazon.com/dp/B0FKG63YFZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bathway Ruffle Shower Curtain with Three-Side Ruffle Solid White Farmhouse Curtains Soft Flowy Layered Fabric Elegant Spa Style Clean Minimal Look Water Repellent 12 Metal Hooks 72 W x 72 L**Bathway**$17.47**4.5★**▲ 329%**](https://www.amazon.com/dp/B0GGB7DTVR) [**XOGUIBO White Ruffle Shower Curtain with Handmade Bow Tie Linen Vintage Farmhouse Shower Curtain for Bathroom 72 W x 72 H**XOGUIBO**$22.54**4.5★**▲ 316%**](https://www.amazon.com/dp/B0FQVDTM2K) [**THAIGEE 1 Pack Water-Repellent Fabric Shower Curtain Liner - Hotel Quality Machine Washable 3 Heavy-Duty Magnets with Rustproof Grommets & Weighted Hem Standard Size 72x72in White**THAIGEE**$7.74**4.6★**▲ 171%**](https://www.amazon.com/dp/B0F58JXQ2R) [**Amazon Basics Bathroom Shower Curtain Water Repellent Fabric with Weighted Hem Grommets & Hooks Machine Washable 72x72 White**Amazon Basics**$8.44**4.6★**▲ 150%**](https://www.amazon.com/dp/B014QOE96G) [**NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes**NEATERIZE**$8.75**4.5★**▲ 116%**](https://www.amazon.com/dp/B0C9K7W8ZD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality and easy to care for”*
**Advertised Vs Actual Product**8%
*“Better than I expected”*
**Value For Money**8%
*“Excellent Value”*
**Material Quality**6%
*“soft material”*
**Upholstery/Fabric Quality**5%
*“Fabric is great”*
**Ease Of Cleaning**3%
*“gives a clean”*
**Washability**3%
*“Practical and easy to wash”*
**Design-Overall**3%
*“Beautiful design”*
**Size-Overall**3%
*“Fits perfect in my bathroom”*
**Soft Feel**3%
*“has stayed soft”*
### **What buyers complain about **
**Water Resistance**16%
*“NOT WATERPROOF”*
**Quality-Overall**6%
*“not exactly what I expected in quality”*
**Material Quality**5%
*“Very thin material”*
**Thickness**5%
*“Very thin material”*
**Leak-Proof**5%
*“Water leaks through”*
**Magnetic Strength/Adsorption**5%
*“Poor magnets”*
**Stain Resistance**4%
*“Stained easily”*
**Durability**3%
*“feels like it can rip easily”*
**Color**3%
*“not just gray”*
**Value For Money**3%
*“A little expensive”*
### **Top return reasons **
**Size-Overall**31%
**Material Quality**20%
**Color**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Thin**5%
**Value For Money**3%
**Water Resistance**3%
**Stain Resistance**1%
**Shape/Style**1%
## **Common questions**
- **Is white shower curtain profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 44 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the white shower curtain niche?**
- 33 brands and 40 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in white shower curtain?**
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Material Quality. The return rate is 2.4%.
- **When does demand for white shower curtain peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white shower curtain niche?**
- Listings span $7.71–$30.84; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 7,474 reviews — the moat a new listing must climb.
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