---
title: "White Quilt — $402K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-quilt"
last_updated: "2026-08-09T16:11:21.506Z"
locale: en
meta:
description: "Niche score 53/100 · $402K/yr market · 473K searches/yr · $59.79 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $402K/yr market · 473K searches/yr · $59.79 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Quilt — $402K/yr Amazon US Niche (2026) - Flapen"
---
# **white quilt**
**Worth a look**
Shows a sweet-spot price point ($59.79 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 56Growth 43Conversion 18Competition 82Returns 25Price range 59Avg price 90Brand share 87Review moat 25Quality gap 38
**Avg price**
**Great****$59.79**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$22.56–$152.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$402K**
$402K/yr · 473K searches
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,547.91**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, white quilt is a $402K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white quilt market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$359K–$478K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**33%**
Top 20: 68%
**Open market**
**46%**
- Bedsure20% - Maple&Stone8% - Love's cabin8% - Hansleep7% - WDCOZY6% - WRENSONGE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-quilt/trend)
## **Top white quilt search terms**
- **white quilt queen size**79K/yr+12.4%2.0% conv. - **linen quilt king**61K/yr+18.4%0.3% conv. - **white queen quilt**26K/yr+20.8%2.4% conv. - **white bedspread queen**26K/yr+5.1%1.6% conv. - **linen bedspread**36K/yr+7.5%0.1% conv. - **white quilt queen**16K/yr+25.0%1.4% conv. - **linen coverlet**26K/yr+33.4%0.2% conv. - **organic cotton quilt king**12K/yr+29.9%0.3% conv. - **white cotton quilt**14K/yr+7.0%0.6% conv. - **european linen cotton stitch quilt**12K/yr-11.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-quilt/search-terms)
## **Top white quilt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$24K9%$36K12%$48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maple&Stone White Quilt Set Queen Size Lightweight Bedspread Ultrasonic Chevron Pattern Light Coverlet for All Season Comforter Bedding Decor - 3 Piece Full Bed Cover Sets**Maple&Stone**$29.49**4.4★2,726 rev](https://www.amazon.com/dp/B09P3NKL53) [2**Bedsure Quilts Queen Size - Lightweight Comforter Queen Size for Summer Bright White Bedspread Quilt with Clover Pattern Soft Ultrasonic Coverlet Modern All-Season Bedding 90 x 96 Inches**Bedsure**$35.64**4.5★3,183 rev](https://www.amazon.com/dp/B0BMQ5QVCK) [3**Hansleep White Quilt Queen Size - Ultrasonic Summer Bedspread Queen Soft Lightweight Coverlet Bedding Set 3 Pieces (1 Quilt 2 Pillow Shams)**Hansleep**$26.57**4.6★5,748 rev](https://www.amazon.com/dp/B089VSSTD9) [4**Loves cabin Quilts for Queen Bed White Bedspreads - Soft Bed Summer Quilt Lightweight Microfiber Bedspread- Modern Style Coin Pattern Coverlet for All Season - 3 Piece (1 Quilt 2 Pillow Shams)**Love's cabin**$31.91**4.6★21,959 rev](https://www.amazon.com/dp/B08ZNB289P) [5**WRENSONGE White Quilt Set Queen Size-3 Pieces Lightweight Bedspreads Summer Coverlet for All Season Soft Quilt Bedding Set with 2 Pillow Shams Suitable for Bed & Couch**WRENSONGE**$41.26**4.6★723 rev](https://www.amazon.com/dp/B0CQT7KWJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EVERGRACEHOME 100% Cotton Modern Lines Quilt Set King Size Pre-Washed Soft Striped Coverlet Bedspread 3 Piece Lightweight Bedding Set for All Season with 2 Pillow Shams Birch**EVERGRACEHOME**$95.85**240 rev10mo ago](https://www.amazon.com/dp/B0FNM6J1FQ) [**Grassix Linen Quilt Set King Size 3-Piece 100% Linen Front & Cotton Back Prewashed Diamond Stitch Bedspread with 2 Shams Lightweight Breathable Quilt for Hot Sleepers Modern Farmhouse Bedding**Grassix**$108.47**130 rev1y ago](https://www.amazon.com/dp/B0DSC3V1DM) [**Hyde Lane Linen Quilt Set King Size - Breathable Box Stitched European Flax Bedding Set for Bedspread and Coverlet with 2 Pillow Shams 106x96 Linen**Hyde Lane**$105.84**67 rev1y ago](https://www.amazon.com/dp/B0F2BDJ7K2) [**Kozyhvn 100% Cotton King Size Blankets for Bed 108 x 90 6 Layers Cooling and Soft Muslin Throw Blanket Lightweight Quilt Bedspread Coverlet Gauze Blanket for Adults All Season Linen Beige**Kozyhvn**$42.74**1,827 rev1y ago](https://www.amazon.com/dp/B0DXQ6LVS7) [**palassio Striped White 100% Cotton Quilt Queen Size Bedding Sets Lightweight Crinkly Channel Pick Stitch Textured Bedspread Soft Shabby Chic Farmhouse Country Coverlet for All Season 2 Shams**palassio**$64.53**1,066 rev1y ago](https://www.amazon.com/dp/B0DK925N25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure Quilts Queen Size - Linen Bedspread Queen Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches**Bedsure**$43.06**4.5★**▲ 159%**](https://www.amazon.com/dp/B0CFYG478S) [**EVERGRACEHOME 100% Cotton Modern Lines Quilt Set King Size Pre-Washed Soft Striped Coverlet Bedspread 3 Piece Lightweight Bedding Set for All Season with 2 Pillow Shams Birch**EVERGRACEHOME**$95.85**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FNM6J1FQ) [**Bedsure King Quilt - Linen Bedspread King Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 106 x 96 Inches**Bedsure**$47.13**4.5★**▲ 123%**](https://www.amazon.com/dp/B0CFYFCZ76) [**WDCOZY 100% Cotton King Size Quilt Set - Beige Neutral Striped Pick Stitch Soft Lightweight Bedspread Textured Like Linen Farmhouse Country Rustic Coverlet Shabby Chic Gauze Bedding 3 Pieces**WDCOZY**$66.73**4.3★**▲ 71%**](https://www.amazon.com/dp/B0F98WYXCB) [**Hyde Lane Linen Quilt Set King Size - Breathable Box Stitched European Flax Bedding Set for Bedspread and Coverlet with 2 Pillow Shams 106x96 Linen**Hyde Lane**$105.84**4.4★**▲ 29%**](https://www.amazon.com/dp/B0F2BDJ7K2)
**~~View all trending →~~**
## **What buyers say about white quilt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**13%
*“Soft blanket”*
**Quality-Overall**11%
*“Great quality and feel luxurious for the price”*
**Weight Light**10%
*“great lightweight comforter”*
**Comfort-Overall**8%
*“Nice comfortable”*
**Color**8%
*“vibrant color”*
**Size-Overall**6%
*“Fit great”*
**Value For Money**6%
*“great value for money”*
**Upholstery/Fabric Quality**5%
*“nice quality fabric”*
**Advertised Vs Actual Product**4%
*“Exactly as Described”*
**Warmth**4%
*“Soft and warm”*
### **What buyers complain about **
**Size-Overall**10%
*“Very large”*
**Thickness**8%
*“Very thin material”*
**Color**6%
*“Color is bad”*
**Quality-Overall**5%
*“Low to Medium quality”*
**Material Quality**3%
*“Cheap material”*
**Hard Feel**3%
*“not soft”*
**Stitch/Finish/Polish**3%
*“Poorly sewn”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Fluffiness**2%
*“I don't like the pillow shams they're too small I thought the comforter was going to be puffy”*
**Durability**2%
*“Falling apart after first wash”*
### **Top return reasons **
**Color**30%
**Size-Overall**16%
**Material Quality**9%
**Thin**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Display Colors**3%
**Stitch/Finish/Polish**3%
**Thickness**3%
**Value For Money**2%
## **Common questions**
- **Is white quilt profitable to sell on Amazon United States?**
- The niche generates $402K/yr across 66 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white quilt niche?**
- 32 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in white quilt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 5.1% — above our launch gate.
- **When does demand for white quilt peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the white quilt niche?**
- Listings span $22.56–$152.88; the average listing price is $59.79 (sweet spot $15–$100). The average incumbent carries 4,548 reviews — the moat a new listing must climb.
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