---
title: "White Plastic Tablecloth — $623K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-plastic-tablecloth"
last_updated: "2026-08-09T10:10:39.372Z"
locale: en
meta:
description: "Niche score 59/100 · $623K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $623K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Plastic Tablecloth — $623K/yr Amazon US Niche (2026) - Flapen"
---
# **white plastic tablecloth**
**Worth a look**
Shows searches that convert (8.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 65Growth 52Conversion 81Competition 51Returns 74Price range 63Avg price 73Brand share 61Review moat 41Quality gap 33
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.80**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$623K**
$623K/yr · 495K searches
**Price range**
**Good****$3.86–$33.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+24.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,395.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white plastic tablecloth is a $623K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white plastic tablecloth market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$740K–$888K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**27%**
- Pureegg27% - Niuara17% - QZYL11% - Auros7% - HOUZZKINGZ USA6% - Smiry5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +24.0% search growth over the last 90 days.
13K8KSpike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-plastic-tablecloth/trend)
## **Top white plastic tablecloth search terms**
- **white plastic tablecloth**87K/yr+32.9%15.0% conv. - **paper tablecloth**98K/yr+3.7%2.4% conv. - **white disposable tablecloth**38K/yr+35.6%10.9% conv. - **paper table cloths disposable**28K/yr+83.2%4.1% conv. - **plastic table cloths disposable**27K/yr+20.0%4.0% conv. - **white plastic table cloth rectangle**17K/yr+36.7%12.6% conv. - **paper table cloth**22K/yr+17.0%2.3% conv. - **paper tablecloths for rectangle tables**40K/yr-28.3%3.2% conv. - **disposable plastic tablecloths rectangle**5K/yr>1,000%4.1% conv. - **paper table cloths**18K/yr+23.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-plastic-tablecloth/search-terms)
## **Top white plastic tablecloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$62K15%$93K20%$125K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pureegg Plastic Table Cloth 10 Pack 54 x 108 Inch Disposable Table Cloths for Party Picnic and Wedding Rectangle White**Pureegg**$10.10**4.5★6,742 rev](https://www.amazon.com/dp/B0CBM682SQ) [2**Niuara White Plastic Table Cloth - 4 Pack 54 108 Rectangle Disposable Tablecloths for 6FT Tables Table Cover for Party Holiday & Gathering Use**Niuara**$6.08**4.4★2,835 rev](https://www.amazon.com/dp/B0D7MLZ9H7) [3**QZYL 4 Packs White Plastic Tablecloth Large Sturdy Disposable Table Cloth**QZYL**$8.25**4.6★1,498 rev](https://www.amazon.com/dp/B0DZCYFD3D) [4**Auros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings**Auros**$10.89**4.6★126 rev](https://www.amazon.com/dp/B0GKGTWGH3) [5**Smiry Disposable Table Cloth - 6 Pack 54 x 108 Inch Waterproof Rectangle Tablecloths for Parties Decorative Plastic Table Cover Leakproof & Sturdy White**Smiry**$6.86**4.6★1,475 rev](https://www.amazon.com/dp/B0CWRVTZNQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pureegg Plastic Table Cloth Disposable 3 Pack 54x108 Inch Rectangular Table Cloth Leakproof Table Cover for Parties Picnic Weddings White**Pureegg**$6.05**141 rev4mo ago](https://www.amazon.com/dp/B0GD76KZWP) [**Auros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings**Auros**$10.89**126 rev5mo ago](https://www.amazon.com/dp/B0GKGTWGH3) [**URMONA Plastic Tablecloth Disposable 2 Pcs - 54 x 108 Table Cloth Rectangle Table Waterproof Suitable for Parties Picnics Weddings and Camping(White)**URMONA**$3.86**126 rev1y ago](https://www.amazon.com/dp/B0FBG91F1P) [**Pureegg Plastic Table Cloth Disposable 12 Pack 54 x 108 Inch Table Cloths Party Picnic Wedding Decorative Tablecloths Rectangle White Plastic Cover Leakproof & Sturdy White**Pureegg**$10.36**852 rev1y ago](https://www.amazon.com/dp/B0F9F9HJQP) [**Niuara White Plastic Table Cloth - 30 Pack 54 108 Rectangle Disposable Tablecloths for 6FT Tables Waterproof Table Cover for Party Holiday & Gathering Use**Niuara**$19.67**376 rev1y ago](https://www.amazon.com/dp/B0DXPJQV32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Auros White Premium Plastic Tablecloths 10 Pack 54 x 108 Inch Rectangle Disposable Table Covers for 8FT Tables Waterproof Spill-Proof Easy Cleanup for Birthday Parties and Weddings**Auros**$10.89**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GKGTWGH3) [**Pureegg Plastic Table Cloth Disposable 3 Pack 54x108 Inch Rectangular Table Cloth Leakproof Table Cover for Parties Picnic Weddings White**Pureegg**$6.05**4.3★**▲ 220%**](https://www.amazon.com/dp/B0GD76KZWP) [**Pureegg Plastic Table Cloth Disposable 12 Pack 54 x 108 Inch Table Cloths Party Picnic Wedding Decorative Tablecloths Rectangle White Plastic Cover Leakproof & Sturdy White**Pureegg**$10.36**4.4★**▲ 61%**](https://www.amazon.com/dp/B0F9F9HJQP) [**TheoZemica 6 Pcs Disposable Table Covers for Party 54108 Inch Kraft Paper Tablecloth Rectangular Waterproof 3 Ply Paper & Plastic Table Cloth for Graduation Birthday Wedding Christmas Thanksgiving**TheoZemica**$28.00**4.4★**▲ 19%**](https://www.amazon.com/dp/B0DG2FN81J) [**HOUZZKINGZ USA Paper Tablecloths for Rectangle Tables | 54 X 108 12 Pack | White Paper Disposable Tablecloth | 3-Ply Premium Paper & Plastic Table Cloths for Parties Disposable**HOUZZKINGZ USA**$33.70**4.6★**▲ 15%**](https://www.amazon.com/dp/B0B1SMP21P)
**~~View all trending →~~**
## **What buyers say about white plastic tablecloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Great deal”*
**Quality-Overall**20%
*“Arrived timely acceptable quality”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Size-Overall**7%
*“fit tables fine”*
**Durability**6%
*“and durable”*
**Thickness**4%
*“thickness is good”*
**Ease Of Cleaning**4%
*“Great for daily use instead of clean table after meals”*
**Color**3%
*“I like that there is a variety of colors”*
**Ease Of Use**3%
*“Comes in handy”*
**Material Quality**2%
*“the material is lightweight”*
### **What buyers complain about **
**Thickness**31%
*“not as thick as I would have liked”*
**Quality-Overall**15%
*“Average quality”*
**Thin**8%
*“Too Thin”*
**Material Quality**8%
*“The material is extremely thin”*
**Strength**5%
*“Too flimsy”*
**Durability**3%
*“it ripped immediately”*
**Value For Money**3%
*“price is too high”*
**Color**3%
*“The color was not what expected: It had more blue in it”*
**Ease Of Cleaning**1%
*“Dirty”*
**Functionality-Overall**1%
*“These tablecloths did not work at all”*
### **Top return reasons **
**Thin**20%
**Material Quality**18%
**Size-Overall**17%
**Value For Money**16%
**Color**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Defective Material/Parts**1%
**Strength**1%
## **Common questions**
- **Is white plastic tablecloth profitable to sell on Amazon United States?**
- The niche generates $623K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the white plastic tablecloth niche?**
- 20 brands and 33 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in white plastic tablecloth?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 2.0%.
- **When does demand for white plastic tablecloth peak?**
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the white plastic tablecloth niche?**
- Listings span $3.86–$33.70; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 2,396 reviews — the moat a new listing must climb.
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