---
title: "Search terms — white picture frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-picture-frame/search-terms"
last_updated: "2026-08-09T14:14:09.578Z"
locale: en
meta:
  description: "Niche score 53/100 · $332K/yr market · 500K searches/yr. A deep review moat (10,956 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $332K/yr market · 500K searches/yr. A deep review moat (10,956 avg reviews) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — white picture frame - Flapen"
---

# **white picture frame**

**Worth a look**

Shows a fragmented shelf (top 5 take 31% of clicks), but a deep review moat (10,956 avg reviews) keeps it on the watch list.

Market size 52Growth 43Conversion 54Competition 84Returns 38Price range 61Avg price 73Brand share 51Review moat 21Quality gap 38

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.73**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.81–$31.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$332K**

$332K/yr · 500K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+14.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****10,956.06**

avg incumbent reviews — the moat a new listing must climb

## Search terms