---
title: "White Picture Frame — $332K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-picture-frame"
last_updated: "2026-08-08T15:53:59.859Z"
locale: en
meta:
description: "Niche score 53/100 · $332K/yr market · 500K searches/yr. A deep review moat (10,956 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $332K/yr market · 500K searches/yr. A deep review moat (10,956 avg reviews) keeps it on the watch list. Data updated Aug 2026."
"og:title": "White Picture Frame — $332K/yr Amazon US Niche (2026) - Flapen"
---
# **white picture frame**
**Worth a look**
Shows a fragmented shelf (top 5 take 31% of clicks), but a deep review moat (10,956 avg reviews) keeps it on the watch list.
Market size 52Growth 43Conversion 54Competition 84Returns 38Price range 61Avg price 73Brand share 51Review moat 21Quality gap 38
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.73**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.81–$31.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$332K**
$332K/yr · 500K searches
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****10,956.06**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white picture frame is a $332K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white picture frame market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$442K–$589K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#264**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**21 **—flat
**Sellers**
**25**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**31%**
Top 20: 73%
**Open market**
**20%**
- upsimples30% - KINLINK16% - FIXSMITH11% - HappyHapi10% - Icona Bay7% - Egofine5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-picture-frame/trend)
## **Top white picture frame search terms**
- **white picture frames**134K/yr+12.3%2.1% conv. - **white frames**57K/yr+38.0%2.7% conv. - **white frame**49K/yr+2.3%2.1% conv. - **white picture frame**41K/yr+24.9%1.9% conv. - **white 5x7 picture frame**35K/yr+12.2%8.5% conv. - **5x7 white picture frame**27K/yr+14.9%9.2% conv. - **white picture frames 5x7**26K/yr+1.5%4.7% conv. - **5x7 picture frame white**25K/yr+19.1%8.9% conv. - **picture frames white**19K/yr+12.0%1.9% conv. - **white frames 5x7**16K/yr+5.5%6.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-picture-frame/search-terms)
## **Top white picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$30K12%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KINLINK 5x7 Picture Frame White Set of 4 Wooden Photo Frames Matted 4x6 with Plexiglass for 4x6 with Mat or 5x7 without Mat for Table and Wall Display**KINLINK**$13.51**4.5★1,951 rev](https://www.amazon.com/dp/B08T5VVWDW) [2**upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames White**upsimples**$23.10**4.6★72,210 rev](https://www.amazon.com/dp/B07VLMPDJW) [3**KINLINK 5x7 Picture Frame White Wooden Photo Frame Matted 4x6 with Plexiglass for 4x6 with Mat or 5x7 without Mat for Table and Wall Display**KINLINK**$5.87**4.4★893 rev](https://www.amazon.com/dp/B08T5LMGKF) [4**FIXSMITH 5x7 Picture Frame Bulk-4 Pack Photo Frame with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat White Picture Frames Collage Wall Decor Wall & Tabletop Picture Frames**FIXSMITH**$9.23**4.4★1,262 rev](https://www.amazon.com/dp/B0DFMC3XY8) [5**upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame White 1 Pack**upsimples**$6.71**4.5★41,299 rev](https://www.amazon.com/dp/B0C5J5QRSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SDLDEER 5x7 picture frame Wall & Tabletop Display 4 Pack White Wood**SDLDEER**$13.74**10 rev6mo ago](https://www.amazon.com/dp/B0GGQWKVQX) [**Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display**Vittanly**$31.12**1,006 rev1y ago](https://www.amazon.com/dp/B0DYT48KTL) [**LaVie Home 5x7 Picture Frame 2 pack Display Pictures 5 x 7 Frame 5x7 White Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$7.59**3,114 rev1y ago](https://www.amazon.com/dp/B0DLL1BPTQ) [**FIXSMITH 5x7 Picture Frame Bulk-4 Pack Photo Frame with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat White Picture Frames Collage Wall Decor Wall & Tabletop Picture Frames**FIXSMITH**$9.23**1,262 rev1y ago](https://www.amazon.com/dp/B0DFMC3XY8) [**FIXSMITH 8x10 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 5x7 with Mat or 8x10 Without Mat White Picture Frames Collage for Tabletop or Wall Display**FIXSMITH**$7.46**2,122 rev1y ago](https://www.amazon.com/dp/B0DFMDFYB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SDLDEER 5x7 picture frame Wall & Tabletop Display 4 Pack White Wood**SDLDEER**$13.74**4.5★**▲ 293%**](https://www.amazon.com/dp/B0GGQWKVQX) [**KINLINK 5x7 Picture Frame White Wooden Photo Frame Matted 4x6 with Plexiglass for 4x6 with Mat or 5x7 without Mat for Table and Wall Display**KINLINK**$5.87**4.4★**▲ 108%**](https://www.amazon.com/dp/B08T5LMGKF) [**upsimples 5x7 Picture Frame Display Pictures 4x6 with Mat or 5 x 7 Without Wall Hanging Photo Frames White 1 Pack**upsimples**$8.17**4.5★**▲ 88%**](https://www.amazon.com/dp/B0CQTFMVWL) [**upsimples 8x10 Picture Frame Set of 5 Display Pictures 5x7 with Mat or 8 x 10 Without Wall Gallery Photo Frames White**upsimples**$18.05**4.6★**▲ 48%**](https://www.amazon.com/dp/B08XVV6JNR) [**HappyHapi 4x6 Picture Frame Set of 10 Wall or Tabletop Display White**HappyHapi**$17.76**4.7★**▲ 26%**](https://www.amazon.com/dp/B0BYH6CBD3)
**~~View all trending →~~**
## **What buyers say about white picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**37%
*“Decent frame”*
**Quality-Overall**14%
*“it has a very clear quality”*
**Value For Money**14%
*“Excellent value”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Size-Overall**3%
*“they fit perfectly”*
**Strength**3%
*“Very sturdy”*
**Design-Overall**3%
*“I also like that the design is simple and clean, so it works well with pretty much any room decor”*
**Ease Of Use**3%
*“Easy”*
**Assembly/Installation**2%
*“Easy to assemble”*
**Weight Light**2%
*“These frames are lightweight”*
### **What buyers complain about **
**Frame Quality**26%
*“Really cheap frames”*
**Quality-Overall**20%
*“Bad quality”*
**Material Quality**8%
*“material is thin”*
**Thickness**6%
*“thinner than I was hoping”*
**Value For Money**5%
*“I expected it to have a cheaper look to it because of the low price”*
**Size-Overall**5%
*“It does not fit my 4x6 picture matted”*
**Strength**4%
*“have potential to break easy”*
**Color**3%
*“like a yellowing tint”*
**Durability**3%
*“Breaks immediately”*
**Ease Of Use**2%
*“not easy to hang”*
### **Top return reasons **
**Frame Quality**47%
**Size-Overall**20%
**Color**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Material Quality**3%
**Defective Material/Parts**1%
**Strength**1%
**Functionality-Overall**1%
## **Common questions**
- **Is white picture frame profitable to sell on Amazon United States?**
- The niche generates $332K/yr across 48 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white picture frame niche?**
- 21 brands and 25 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in white picture frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 4.0%.
- **When does demand for white picture frame peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white picture frame niche?**
- Listings span $4.81–$31.12; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 10,956 reviews — the moat a new listing must climb.
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