---
title: "White Mixing Bowls — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-mixing-bowls"
last_updated: "2026-08-08T20:43:59.634Z"
locale: en
meta:
description: "Niche score 43/100 · $229K/yr market · 222K searches/yr · $33.43 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $229K/yr market · 222K searches/yr · $33.43 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "White Mixing Bowls — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **white mixing bowls**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 28Conversion 39Competition 42Returns 71Price range 92Avg price 95Brand share 18Review moat 41Quality gap 21
**Avg price**
**Incredible****$33.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.21–$68.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$229K**
$229K/yr · 222K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,421.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white mixing bowls is a $229K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 43/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mixing bowls market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$201K–$267K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **57%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**241**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**5%**
- OXO68% - Rachael Ray10% - Tribello9% - Cuisinart3% - Crow Canyon Home3% - US Acrylic2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-mixing-bowls/trend)
## **Top white mixing bowls search terms**
- **oxo mixing bowls**42K/yr-1.3%4.7% conv. - **large plastic mixing bowl**28K/yr+10.5%1.4% conv. - **garbage bowl**17K/yr+9.9%0.5% conv. - **oxo bowls**14K/yr+11.8%4.6% conv. - **oxo mixing bowl set**14K/yr+11.9%4.5% conv. - **large plastic mixing bowls**10K/yr+4.5%1.3% conv. - **rachel ray garbage bowls**9K/yr+24.6%0.5% conv. - **oxo stainless steel mixing bowls**9K/yr+20.6%2.4% conv. - **large mixing bowl plastic**9K/yr+6.7%1.8% conv. - **rachel ray garbage bowl**12K/yr-37.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-mixing-bowls/search-terms)
## **Top white mixing bowls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Mixing Bowl Set - 3-Piece Stainless Steel**OXO**$65.73**4.8★2,988 rev](https://www.amazon.com/dp/B001715PN8) [2**OXO Good Grips 3- Piece Plastic Mixing Bowl Set 2500 ml White/Black**OXO**$29.17**4.8★6,435 rev](https://www.amazon.com/dp/B007U256CS) [3**OXO Good Grips 3-Piece Plastic Mixing Bowl Set - Cadet Blue Tower Gray Jade Small Medium Large**OXO**$29.35**4.8★6,435 rev](https://www.amazon.com/dp/B0BHBSBYQW) [4**OXO Good Grips 3-Piece Stainless Steel Mixing Bowl Set - Blue/Gray**OXO**$67.01**4.8★2,988 rev](https://www.amazon.com/dp/B07VC99PWY) [5**Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue**Rachael Ray**$36.43**4.1★43 rev](https://www.amazon.com/dp/B0FRLF7XCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue**Rachael Ray**$36.43**43 rev10mo ago](https://www.amazon.com/dp/B0FRLF7XCT) [**Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Turmeric Yellow**Rachael Ray**$37.41**43 rev10mo ago](https://www.amazon.com/dp/B0FRL5155C) [**Greentainer 4-Piece Plastic Mixing Bowl Set 113oz Lightweight Serving Bowls Large Salad Bowls for Baking Prepping Cooking and Serving Food Dishwasher & Microwave Safe**Greentainer**$24.35**21 rev1y ago](https://www.amazon.com/dp/B0FG2V58GV) [**Tribello Large Mixing Bowl with Lid Plastic Round (8 quarts)**Tribello**$22.03**90 rev1y ago](https://www.amazon.com/dp/B0FDDLM3KV) [**bzyoo Confetti Melamine 4 Piece Nesting Mixing Bowls Set Colorful Vibrant**bzyoo**$41.88**112 rev1y ago](https://www.amazon.com/dp/B0FC2J7FGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crow Canyon Home Enamelware Serving Bowl 1.5 quart Blue/White Splatter (Single)**Crow Canyon Home**$24.99**4.6★**▲ 105%**](https://www.amazon.com/dp/B001V9HER6) [**Rachael Ray Tools and Gadgets Kitchen Prep Garbage Bowl with Lid Bench Scrape Veggie Peeler 4 Piece Food Prep Set - Marine Blue**Rachael Ray**$36.43**4.1★**▲ 77%**](https://www.amazon.com/dp/B0FRLF7XCT) [**bzyoo Confetti Melamine 4 Piece Nesting Mixing Bowls Set Colorful Vibrant**bzyoo**$41.88**4.6★**▲ 76%**](https://www.amazon.com/dp/B0FC2J7FGG) [**Tribello Large Mixing Bowl with Lid Plastic Round (8 quarts)**Tribello**$22.03**4.6★**▲ 60%**](https://www.amazon.com/dp/B0FDDLM3KV) [**OXO plastic Good Grips 3-Piece Mixing Bowl Set Blueberry Jam & Seltzer Handles 4.7 LITERS Large**OXO**$30.11**4.8★**▲ 47%**](https://www.amazon.com/dp/B09ZBM7NV4)
**~~View all trending →~~**
## **What buyers say about white mixing bowls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“High Quality Bowls”*
**Size-Overall**10%
*“Good size”*
**Strength**9%
*“Not flimsy at all”*
**Ease Of Cleaning**6%
*“the mixing bowls are very easy to clean”*
**Mixing/Blending**5%
*“Best mixing bowl set”*
**Value For Money**5%
*“Worth your money”*
**Durability**4%
*“Pretty and durable”*
**Grip**4%
*“grip a especially nice”*
**Weight Light**4%
*“They're light and easy to grip”*
**Ease Of Use**4%
*“Easy to handle”*
### **What buyers complain about **
**Size-Overall**17%
*“too small”*
**Rusts/Corrodes**12%
*“they are rusting”*
**Durability**7%
*“They break”*
**Quality-Overall**7%
*“the lids are too cheaply made”*
**Dishwasher Safe**5%
*“these started rusting on the first pass in the dishwasher”*
**Advertised Vs Actual Product**4%
*“Not quite as pictured”*
**Grip**3%
*“Less grip”*
**Material Quality**3%
*“They are super cheap plastic”*
**Flatness**3%
*“They do not lie flat”*
**Mixing/Blending**2%
*“I always had a cheap mixing bowl”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**4%
**Dishwasher Safe**3%
**Product Condition**3%
**Color**2%
**Rusts/Corrodes**2%
**Strength**2%
## **Common questions**
- **Is white mixing bowls profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the white mixing bowls niche?**
- 10 brands and 241 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in white mixing bowls?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 2.1%.
- **When does demand for white mixing bowls peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the white mixing bowls niche?**
- Listings span $13.21–$68.46; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)