---
title: "White Fan — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-fan"
last_updated: "2026-08-06T12:44:07.007Z"
locale: en
meta:
description: "Niche score 57/100 · $69K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $69K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "White Fan — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **white fan**
**Worth a look**
Shows a sweet-spot price point ($44.15 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 63Conversion 57Competition 65Returns 75Price range 86Avg price 95Brand share 67Review moat 18Quality gap 50
**Avg price**
**Incredible****$44.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.18–$101.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+41.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,400.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$69K**
$69K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, white fan is a $69K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white fan market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**30%**
- Sepwedd24% - Lasko17% - JOHOUSE11% - DREO9% - DomeStar5% - Amazon Basics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-fan/trend)
## **Top white fan search terms**
- **white fans**23K/yr+33.6%2.8% conv. - **white pedestal fan**4K/yr+63.4%3.9% conv. - **standing fan white**5K/yr+57.4%4.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-fan/search-terms)
## **Top white fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sepwedd 50pcs White Paper Hand Fan Bamboo Folding Handheld Paper Folded for Wedding Party and Home Decoration**Sepwedd**$38.92**4.4★1,057 rev](https://www.amazon.com/dp/B077YDG873) [2**Lasko Oscillating Pedestal Fan - Cooling Standing Fan for Bedroom Living Room and Home Office - Adjustable Height - 3 Quiet Speeds - 2520 - 16 Blade Diameter - White**Lasko**$29.74**4.3★7,827 rev](https://www.amazon.com/dp/B010N9AP5M) [3**JOHOUSE 12 Pcs White Paper Fans Handheld 8.3 Inch Foldable Hand Fan Folding Fans Handheld for Women Paper Fan for Wedding Guests Bridal & Baby Shower Favors Party Decorations**JOHOUSE**$13.00**4.2★2,351 rev](https://www.amazon.com/dp/B09TQLWMTM) [4**DomeStar 15 Pcs White Paper Fans Handheld Bulk 8.3 Inch Foldable Hand Fan Folding Fans Handheld for Women Paper Fan for Wedding Guests Bridal & Baby Shower Favors Party Decorations**DomeStar**$13.32**4.4★360 rev](https://www.amazon.com/dp/B0BRQ4W66J) [5**Amazon Basics 16-inch Quiet DC Motor Standing Floor Fan for Bedroom 12 Speed with Remote 3 Breeze Modes Adjustable Height Dual-Layered Blades Timer Energy Efficient (28W) White**Amazon Basics**$62.30**4.4★49,422 rev](https://www.amazon.com/dp/B07BNK6T5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levoit Standing Fan for Bedroom 90 Oscillating Fan 20dB Quiet for Sleep**Levoit**$67.50**1,259 rev2mo ago](https://www.amazon.com/dp/B0GXC6H1D9) [**Aodaer White Paper Fan Set 120 Pack Folding Hand Fans with Organza Gift Bags Wooden Storage Box Display Sign and White Ribbon Handheld Fan for Wedding Favors Bridal Shower Party Supplies**Aodaer**$101.93**8 rev6mo ago](https://www.amazon.com/dp/B0GGH4SJ79) [**ffscafscn Paper Hand Fans 8.3 Inch Foldable Handheld Fans for Wedding Favors Party Decorations Bridal Shower Baby Shower Summer Cooling (White 50pcs)**ffscafscn**$35.75**49 rev8mo ago](https://www.amazon.com/dp/B0G6K5KNQM) [**DREO Fan for Bedroom 2026 Upgraded 90ft Airflow 20dB Quiet Fan 90 Oscillating Standing Fan for Whole Room DC Motor 8+H Speeds 3 Modes 38-42 Adjustable Height 8H Timer 105 Manual Vertical**DREO**$72.34**6,721 rev1y ago](https://www.amazon.com/dp/B0DQDTY7SH) [**DREO Fan for Bedroom 120 Oscillating Standing Fan Quiet Pedestal Fan with DC Motor 9 Speeds 4 modes 20dB 120 Manual Vertical 37-42 Adjustable Height 9H Timer White**DREO**$96.85**7,343 rev1y ago](https://www.amazon.com/dp/B0DHSH29QS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levoit Standing Fan for Bedroom 90 Oscillating Fan 20dB Quiet for Sleep**Levoit**$67.50**4.6★**▲ 157%**](https://www.amazon.com/dp/B0GXC6H1D9) [**Aodaer White Paper Fan Set 120 Pack Folding Hand Fans with Organza Gift Bags Wooden Storage Box Display Sign and White Ribbon Handheld Fan for Wedding Favors Bridal Shower Party Supplies**Aodaer**$101.93**4.6★**▲ 155%**](https://www.amazon.com/dp/B0GGH4SJ79) [**Sepwedd 50pcs Cream-Coloured Paper Hand Fan Bamboo Folding Handheld Paper Fan for Wedding Party and Home Decoration**Sepwedd**$39.68**4.6★**▲ 75%**](https://www.amazon.com/dp/B0DL481NZ2) [**ffscafscn Paper Hand Fans 8.3 Inch Foldable Handheld Fans for Wedding Favors Party Decorations Bridal Shower Baby Shower Summer Cooling (White 50pcs)**ffscafscn**$35.75**5.0★**▲ 47%**](https://www.amazon.com/dp/B0G6K5KNQM) [**DREO Fan for Bedroom 2026 Upgraded 90ft Airflow 20dB Quiet Fan 90 Oscillating Standing Fan for Whole Room DC Motor 8+H Speeds 3 Modes 38-42 Adjustable Height 8H Timer 105 Manual Vertical**DREO**$72.34**4.7★**▲ 32%**](https://www.amazon.com/dp/B0DQDTY7SH)
**~~View all trending →~~**
## **What buyers say about white fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Noise Level**22%
*“low noise level”*
**Value For Money**9%
*“Money well spent”*
**Assembly/Installation**8%
*“Super easy assembly”*
**Quality-Overall**8%
*“Excellent product”*
**Remote Control**7%
*“Love the remote”*
**Strength**5%
*“It is sturdy”*
**Efficiency**3%
*“Nice fan works very well”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Heating**3%
*“it is so helpful cooling”*
**Design-Overall**2%
*“Love the design”*
### **What buyers complain about **
**Noise Level**15%
*“Very noisy”*
**Durability**14%
*“Broke after one month”*
**Quality-Overall**9%
*“Bad quality”*
**Functionality-Overall**5%
*“Function not working as described”*
**Value For Money**5%
*“a bit pricey”*
**Strength**4%
*“Not strong enough”*
**Size-Overall**4%
*“Its short”*
**Remote Control**3%
*“Remote issues”*
**Assembly/Installation**3%
*“Assembly difficult”*
**Heating**2%
*“Not great for a very hot day”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**14%
**Noise Level**13%
**Defective Material/Parts**11%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Strength**5%
**Quality-Overall**3%
**Assembly/Installation**2%
**Color**2%
## **Common questions**
- **Is white fan profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 33 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the white fan niche?**
- 21 brands and 107 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in white fan?**
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 2.0%.
- **When does demand for white fan peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the white fan niche?**
- Listings span $6.18–$101.93; the average listing price is $44.15 (sweet spot $15–$100). The average incumbent carries 17,401 reviews — the moat a new listing must climb.
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