---
title: "Search terms — white coasters - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-coasters/search-terms"
last_updated: "2026-08-09T11:08:54.194Z"
locale: en
meta:
  description: "Niche score 53/100 · $54K/yr market · 63K searches/yr · $15.53 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $54K/yr market · 63K searches/yr · $15.53 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — white coasters - Flapen"
---

# **white coasters**

**Worth a look**

Shows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($54K/yr) keeps it on the watch list.

Market size 13Growth 41Conversion 63Competition 62Returns 72Price range 67Avg price 76Brand share 85Review moat 71Quality gap 25

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.53**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****651.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.66–$35.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$54K**

$54K/yr · 63K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms