---
title: "White Coasters — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-coasters"
last_updated: "2026-08-09T12:54:08.066Z"
locale: en
meta:
description: "Niche score 53/100 · $54K/yr market · 63K searches/yr · $15.53 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $54K/yr market · 63K searches/yr · $15.53 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "White Coasters — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **white coasters**
**Worth a look**
Shows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Market size 13Growth 41Conversion 63Competition 62Returns 72Price range 67Avg price 76Brand share 85Review moat 71Quality gap 25
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.53**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****651.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.66–$35.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$54K**
$54K/yr · 63K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white coasters is a $54K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white coasters market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#542**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**46%**
- ABenkle14% - NUOBISHI12% - GAQWOK10% - Acejoz8% - colinda5% - CHISELED ST DF SK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-coasters/trend)
## **Top white coasters search terms**
- **white coasters**36K/yr+14.1%4.2% conv. - **white coaster**8K/yr+6.7%3.5% conv. - **coasters white**6K/yr+28.7%3.9% conv. - **white ceramic coasters**4K/yr+34.5%3.5% conv. - **white coasters set of 4**5K/yr-13.1%3.4% conv. - **white stone coasters**3K/yr+5.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-coasters/search-terms)
## **Top white coasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diatomaceous Earth Coasters Set of 4Cool Absorbent Quick-Dry Drink Coasters for Desks Cute Modern Stone Design with Stylish White Aesthetic (4 White)**NUOBISHI**$7.81**4.4★707 rev](https://www.amazon.com/dp/B0DGPTRH1V) [2**ABenkle Coasters for Drinks with Holder for Coffee Table Absorbent Coaster Sets of 6 Drink Coasters with Marble Ceramic Cup Coasters for Wooden Table Housewarming Gift for Home Decor - White**ABenkle**$8.82**4.3★296 rev](https://www.amazon.com/dp/B09T5YBH1Q) [3**5-Pack White Silicone Coasters Non-Slip Drink Coasters for Dining Table**GAQWOK**$4.91**4.4★113 rev](https://www.amazon.com/dp/B0D7VVBL3Q) [4**Acejoz Drink Coasters with Holder for Coffee Table Absorbent Coasters Set of 6 Marble Style Ceramic Coaster for Wooden Table Suitable for Kinds of Cups Home Decor 4 Inches(White)**Acejoz**$9.96**4.7★1,443 rev](https://www.amazon.com/dp/B0FFLXJ65C) [5**Colinda Silicone Coasters - Set of 6 with Holder Non-Slip Cup Mats for Hot and Cold Drinks Decorative Designs Gift Ready Packaging White**colinda**$12.84**4.8★973 rev](https://www.amazon.com/dp/B0CY1S7RFS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Diatomaceous Earth Coaster Set of 4 Unique Absorbent Stone Coaster Irregular Shape Round Coasters Modern Diatomaceous Earth Design Instant Dry Stone for Drinks Table Desk at Work(White)**Nisamey**$5.25**55 rev7mo ago](https://www.amazon.com/dp/B0GD54DXX7) [**Limestone Water Absorbing Marble Coaster Set - Pack of 6 Absorbs Condensation and Spills Effectively Neutral Color Tone Complements Home Decor and bar Ideal**CHISELED ST DF SK**$25.09**57 rev8mo ago](https://www.amazon.com/dp/B0FRM8F5VF) [**Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean White**Lazebox**$7.80**2,170 rev1y ago](https://www.amazon.com/dp/B0FVLVKWN8) [**Acejoz Drink Coasters with Holder for Coffee Table Absorbent Coasters Set of 6 Marble Style Ceramic Coaster for Wooden Table Suitable for Kinds of Cups Home Decor 4 Inches(White)**Acejoz**$9.96**1,443 rev1y ago](https://www.amazon.com/dp/B0FFLXJ65C) [**Koville Marble Coaster Set of 4 Round White Coasters 4 Cup Coasters for Drinks Heat Resistant Coaster for Coffee Table Home Office Bar Decor(Namib Fantasy)**Koville**$24.12**146 rev1y ago](https://www.amazon.com/dp/B0F83HG8TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHISELED ST DF SK White Marble Coasters Raised Edges- Designer Drink Coasters - Large Coasters for Coffee Table Kitchen Bar Dinning - Generous 4 Wide Set of (4)**CHISELED ST DF SK**$22.13**4.3★**▲ 271%**](https://www.amazon.com/dp/B0BG8ZS1TZ) [**Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean White**Lazebox**$7.80**4.7★**▲ 264%**](https://www.amazon.com/dp/B0FVLVKWN8) [**Diatomaceous Earth Coaster Set of 4 Unique Absorbent Stone Coaster Irregular Shape Round Coasters Modern Diatomaceous Earth Design Instant Dry Stone for Drinks Table Desk at Work(White)**Nisamey**$5.25**4.3★**▲ 155%**](https://www.amazon.com/dp/B0GD54DXX7) [**Coaster Set of 4 Ceramic Drink Coasters with Holder 4 Inch Round**AEE FIRSONE**$9.93**4.5★**▲ 137%**](https://www.amazon.com/dp/B0CKPLLWBX) [**ABenkle 8 Pcs Drink Coasters with Holder Cotton Woven Absorbent Coasters for Drinks Minimalist Home Decor Coaster Set for Wooden Tabletop Protection Table 4.3 inches White**ABenkle**$12.27**4.8★**▲ 113%**](https://www.amazon.com/dp/B0BPY7GCCZ)
**~~View all trending →~~**
## **What buyers say about white coasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“feel well made for the price”*
**Design-Overall**10%
*“The design is very cute”*
**Value For Money**7%
*“Excellent value”*
**Color**7%
*“The colors are accurate”*
**Material Quality**6%
*“Solid ceramic material”*
**Ease Of Cleaning**5%
*“Easy to just wash”*
**Advertised Vs Actual Product**5%
*“Looks like the picture”*
**Size-Overall**4%
*“Nice compact size fits 2 bottles perfectly”*
**Shape/Style**4%
*“Stylishly perfect”*
**Durability**3%
*“with daily use they still look like new”*
### **What buyers complain about **
**Ease Of Cleaning**9%
*“Get dirty easily”*
**Stain Resistance**8%
*“Got stained”*
**Color**6%
*“since theyre a lighter color”*
**Quality-Overall**6%
*“Poor quality, breaks easily, looks cheap”*
**Thickness**5%
*“Little bit thin”*
**Material Quality**4%
*“They are more like a cardboard material and gets stained and wet”*
**Absorbency**4%
*“not absorbing, can break a glass table or something”*
**Value For Money**4%
*“there is not one -looks as cheap as they were priced”*
**Size-Overall**4%
*“these is a slight inconsistentcy with the sizes”*
**Leak-Proof**3%
*“Condensation Leaks Through Them”*
### **Top return reasons **
**Color**19%
**Size-Overall**17%
**Material Quality**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Defective Material/Parts**7%
**Value For Money**5%
**Thin**3%
**Functionality-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is white coasters profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 38 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white coasters niche?**
- 32 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in white coasters?**
- Top complaints mined from reviews: Ease Of Cleaning, Stain Resistance, Color. The return rate is 2.1%.
- **When does demand for white coasters peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white coasters niche?**
- Listings span $4.66–$35.55; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
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