---
title: "White Bathroom Rugs — $560K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/white-bathroom-rugs"
last_updated: "2026-08-09T12:46:08.341Z"
locale: en
meta:
description: "Niche score 50/100 · $560K/yr market · 685K searches/yr. A deep review moat (8,296 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $560K/yr market · 685K searches/yr. A deep review moat (8,296 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Bathroom Rugs — $560K/yr Amazon US Niche (2026) - Flapen"
---
# **white bathroom rugs**
**Worth a look**
Shows a sweet-spot price point ($17.09 avg), but a deep review moat (8,296 avg reviews) keeps it on the watch list.
Market size 62Growth 37Conversion 57Competition 31Returns 45Price range 65Avg price 80Brand share 59Review moat 23Quality gap 62
**Avg price**
**Great****$17.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.83–$30.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$560K**
$560K/yr · 685K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,296.42**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white bathroom rugs is a $560K/yr Amazon United States market (685K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white bathroom rugs market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$684K–$855K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**25%**
- Disolla22% - Amazon Basics21% - SUBRTEX10% - Ruggnovea10% - Yimobra7% - Madison Park5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +9.7% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/white-bathroom-rugs/trend)
## **Top white bathroom rugs search terms**
- **white bath mat**163K/yr+31.8%5.0% conv. - **white bathroom rugs**192K/yr-14.7%2.3% conv. - **white bathroom rug**56K/yr+21.2%2.7% conv. - **white bath mats for bathroom**31K/yr+18.2%5.7% conv. - **white bath rug**30K/yr+12.2%3.5% conv. - **white bath mats**24K/yr+35.9%2.6% conv. - **bath mat white**24K/yr+33.9%5.6% conv. - **bathroom rugs white**24K/yr+4.0%2.1% conv. - **white bathroom rug set**22K/yr-10.9%0.6% conv. - **bathroom rug white**15K/yr+11.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/white-bathroom-rugs/search-terms)
## **Top white bathroom rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56K20%$112K30%$168K40%$224K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub**Disolla**$12.79**4.4★2,164 rev](https://www.amazon.com/dp/B0BGWZQ4PT) [2**Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White**Amazon Basics**$8.57**4.4★18,643 rev](https://www.amazon.com/dp/B08FXL36XK) [3**SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)**SUBRTEX**$10.79**4.4★6,477 rev](https://www.amazon.com/dp/B087BNR631) [4**Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White**Ruggnovea**$18.63**4.5★321 rev](https://www.amazon.com/dp/B0FKGTDJ74) [5**Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17**Yimobra**$9.82**4.4★9,177 rev](https://www.amazon.com/dp/B0B12T692V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White**Ruggnovea**$18.63**321 rev11mo ago](https://www.amazon.com/dp/B0FKGTDJ74) [**Ruggnovea Bathroom Rugs Non Slip Washable Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower 24x17 White**Ruggnovea**$11.69**321 rev11mo ago](https://www.amazon.com/dp/B0FKGTYW9T) [**MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White**MontVoo**$14.61**208 rev11mo ago](https://www.amazon.com/dp/B0FK9K8B6K) [**MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mat Quick Dry**MondayRug**$6.83**751 rev1y ago](https://www.amazon.com/dp/B0F8MT7CN1) [**RESARE Waffle Bath Mat for Bathroom Non Slip Bathroom Rugs 17x24 White**RESARE**$17.96**943 rev1y ago](https://www.amazon.com/dp/B0F7L4NPCV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White**Ruggnovea**$18.63**4.5★**▲ 149%**](https://www.amazon.com/dp/B0FKGTDJ74) [**Casual Living Bath Mat Set Ring-Spun Cotton 2-Piece 34 x 21 White**CASUAL LIVING**$19.15**4.7★**▲ 100%**](https://www.amazon.com/dp/B0CNL361BG) [**MontVoo Bath Mat Chenille Absorbent Bathroom Mat Quick Dry Rubber Backed Bathroom Rugs Non Slip Washable Bath Mats Ultra Thin Bathroom Rugs Fit Under Door 17x24 White**MontVoo**$14.61**4.3★**▲ 97%**](https://www.amazon.com/dp/B0FK9K8B6K) [**TYUU Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug White 16x24 / 14 x 2**TYUU**$18.05**4.4★**▲ 83%**](https://www.amazon.com/dp/B0DLBM9HJH) [**Ruggnovea Bathroom Rugs Non Slip Washable Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower 24x17 White**Ruggnovea**$11.69**4.5★**▲ 83%**](https://www.amazon.com/dp/B0FKGTYW9T)
**~~View all trending →~~**
## **What buyers say about white bathroom rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“Soft and absorbent”*
**Quality-Overall**13%
*“Very pleased with the quality of this mat”*
**Thickness**11%
*“thick the mat is”*
**Value For Money**6%
*“Great value for money”*
**Absorbency**5%
*“Good absorbency”*
**Size-Overall**5%
*“Great size”*
**Advertised Vs Actual Product**3%
*“As advertised work fine”*
**Washability**3%
*“Washes well”*
**Grip**3%
*“Non slip”*
**Ease Of Use**2%
*“So convenient”*
### **What buyers complain about **
**Size-Overall**14%
*“Larger than most”*
**Thickness**12%
*“Not as thick as it looks”*
**Quality-Overall**11%
*“Quality control issues”*
**Grip**5%
*“Thin and no grip”*
**Advertised Vs Actual Product**5%
*“Nothing like the picture”*
**Value For Money**4%
*“I am upset about the price”*
**Durability**4%
*“Falling apart after 1st wash”*
**Color**2%
*“Not off white or cream”*
**Washability**2%
*“Fall apart after a month of use if you wash/dry weekly”*
**Thin**2%
*“very thin”*
### **Top return reasons **
**Size-Overall**36%
**Color**12%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Thickness**6%
**Thin**6%
**Material Quality**6%
**Grip**2%
**Stain Resistance**2%
**Value For Money**2%
## **Common questions**
- **Is white bathroom rugs profitable to sell on Amazon United States?**
- The niche generates $560K/yr across 19 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white bathroom rugs niche?**
- 16 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in white bathroom rugs?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.
- **When does demand for white bathroom rugs peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white bathroom rugs niche?**
- Listings span $6.83–$30.16; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 8,296 reviews — the moat a new listing must climb.
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