---
title: "Search terms — whiskey gift set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/whiskey-gift-set/search-terms"
last_updated: "2026-08-09T16:14:23.802Z"
locale: en
meta:
  description: "Niche score 50/100 · $122K/yr market · 147K searches/yr · $42.21 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 50/100 · $122K/yr market · 147K searches/yr · $42.21 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — whiskey gift set - Flapen"
---

# **whiskey gift set**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 28Growth 27Conversion 25Competition 48Returns 98Price range 95Avg price 95Brand share 77Review moat 57Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$42.21**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.81–$94.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,219.92**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$122K**

$122K/yr · 147K searches

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms