---
title: "Weighted Blanket — $7.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/weighted-blanket"
last_updated: "2026-08-05T21:57:20.405Z"
locale: en
meta:
description: "Niche score 46/100 · $7.6M/yr market · 10.3M searches/yr · $36.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $7.6M/yr market · 10.3M searches/yr · $36.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weighted Blanket — $7.6M/yr Amazon US Niche (2026) - Flapen"
---
# **weighted blanket**
**Skip it**
Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Market size 100Growth 13Conversion 25Competition 30Returns 40Price range 95Avg price 95Brand share 53Review moat 23Quality gap 24
**Market size**
**Incredible****$7.6M**
$7.6M/yr · 10.3M searches
**Avg price**
**Incredible****$36.70**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.36–$49.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,245.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, weighted blanket is a $7.6M/yr Amazon United States market (10.3M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weighted blanket market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$7.3M–$9.2M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**21%**
- yescool33% - Mr. Sandman14% - YnM13% - Topcee7% - Wemore6% - L'AGRATY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
600K400KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/weighted-blanket/trend)
## **Top weighted blanket search terms**
- **weighted blanket**7.3M/yr-30.4%1.5% conv. - **weighted blankets for adults**1.4M/yr-31.6%1.9% conv. - **cooling weighted blanket**221K/yr+46.9%1.1% conv. - **weighted cooling blanket**128K/yr+66.9%1.0% conv. - **weighted blankets**203K/yr-22.8%0.8% conv. - **weighted blanket cooling**76K/yr+83.5%1.4% conv. - **weighted throw blanket**150K/yr-17.8%0.6% conv. - **cooling weighted blankets for hot sleepers**34K/yr+50.7%1.1% conv. - **weighted blanket for adults**110K/yr-11.3%1.5% conv. - **weighted blanket 10 pounds**86K/yr-30.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/weighted-blanket/search-terms)
## **Top weighted blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$763K20%$1.5M30%$2.3M40%$3.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**yescool Weighted Blanket for Adults (20 lbs 60 x 80 Grey) Cooling Heavy Blanket for Sleeping Perfect for 190-210 lbs Queen Size Breathable Blanket with Premium Glass Bead Machine Washable**yescool**$39.83**4.5★11,246 rev](https://www.amazon.com/dp/B092LZLLGF) [2**Mr. Sandman Weighted Blanket for Adults Queen Size 15 lbs Soft Cooling Heavy Minky Blanket for Sleep Washable Throw Blanket with Glass Beads 60 x 80 Inches Grey**Mr. Sandman**$37.95**4.7★1,582 rev](https://www.amazon.com/dp/B0CR14YJ23) [3**YnM 15lbs Weighted Blanket for Adults Heavy Bed Throw Blanket with Cooling Glass Beads for All Season Use Ideal for ~140lbs (48x72 Inches Twin/Full Dark Grey)**YnM**$28.32**4.6★23,703 rev](https://www.amazon.com/dp/B073429DV2) [4**Topcee Weighted Blanket (20lbs 60x80 Queen Size) for Adult All-Season Summer Fall Winter Cooling Breathable Heavy Microfiber Material with Glass Beads Big Blanket Soft Thick Comfort**Topcee**$36.51**4.5★10,275 rev](https://www.amazon.com/dp/B09MDFV73Q) [5**LAGRATY Weighted Blanket for Adults 15lbs 48x72 Dark Grey Twin Full Size Heavy Throw Blanket Cooling Breathable Microfiber with Glass Beads Big Washable All-Season**L'AGRATY**$30.62**4.5★9,401 rev](https://www.amazon.com/dp/B097DK6ZCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Queen Weighted Blanket 15lbs (48x72 Grey) Twin Size Soft Cooling Heavy Blanket for Sleeping Breathable All Season Comfort with Premium Glass Beads Machine Washable**Smart Queen**$27.04**10,827 rev3mo ago](https://www.amazon.com/dp/B0GVQF9CVT) [**RJOP Cooling Weighted Blanket for Adults (20lbs 60x80) Heavy Blanket with Premium Glass Queen Size Perfect for 190-210 lbs Soft Breathable Dark Grey**RJOP**$30.37**58 rev3mo ago](https://www.amazon.com/dp/B0GVJ8LH22) [**HCOIW Weighted Blanket for Adults 15 LB 60 x 80 Queen Size Heavy Blanket**HCOIW**$23.36**144 rev4mo ago](https://www.amazon.com/dp/B0GRV7Q5NF) [**Super Fuzzy Soft Sherpa Fleece Weighted Blanket 15 lbs Dual Sided Fluffy Heavy Weighted Blankets for Adults - No Bunching with Double Layers of Soft Inner Lining (60x 80 15 Pounds)**Eazfy Pro**$49.96**570 rev1y ago](https://www.amazon.com/dp/B0DD7XNCYX) [**Kivik Breathable Weighted Blanket for Adults 15 lbs Ultra Soft Minky Dot Heavy Blankets Reversible Cooling and Warm Blanket for All Seasons Machine Washable 60x80 Queen Size Grey**Kivik**$37.18**899 rev1y ago](https://www.amazon.com/dp/B0D9KK2FC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RJOP Cooling Weighted Blanket for Adults (20lbs 60x80) Heavy Blanket with Premium Glass Queen Size Perfect for 190-210 lbs Soft Breathable Dark Grey**RJOP**$30.37**4.8★**▲ 489%**](https://www.amazon.com/dp/B0GVJ8LH22) [**Smart Queen Weighted Blanket 15lbs (48x72 Grey) Twin Size Soft Cooling Heavy Blanket for Sleeping Breathable All Season Comfort with Premium Glass Beads Machine Washable**Smart Queen**$27.04**4.6★**▲ 479%**](https://www.amazon.com/dp/B0GVQF9CVT) [**HCOIW Weighted Blanket for Adults 15 LB 60 x 80 Queen Size Heavy Blanket**HCOIW**$23.36**4.3★**▲ 470%**](https://www.amazon.com/dp/B0GRV7Q5NF) [**Weighted Idea Weighted Blanket for Adults (Dark Grey 48x72 15lbs) Cooling Breathable Heavy Blanket with Premium Glass Beads All-Season Soft Thick Blanket**Weighted Idea**$31.15**4.6★**▲ 125%**](https://www.amazon.com/dp/B074BX8YMW) [**yescool Weighted Blanket for Adults (20 lbs 60 x 80 Black) Cooling Heavy Blanket for Sleeping Perfect for 190-210 lbs Queen Size Breathable Blanket with Premium Glass Bead Machine Washable**yescool**$42.00**4.5★**▲ 70%**](https://www.amazon.com/dp/B0D1X41Z7Y)
**~~View all trending →~~**
## **What buyers say about weighted blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**17%
*“Improved sleep”*
**Quality-Overall**12%
*“Decent quality”*
**Comfort-Overall**11%
*“very comfortable for everyday use”*
**Weight Light**8%
*“Perfect weight for comfort”*
**Soft Feel**8%
*“Soft fabric”*
**Warmth**7%
*“Keeps you warm”*
**Value For Money**5%
*“Worth it”*
**Weight Heavy**4%
*“Good and heavy”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“A Perfect Fit”*
### **What buyers complain about **
**Weight Heavy**24%
*“Heavier than expected”*
**Size-Overall**9%
*“It's small”*
**Leak-Proof**7%
*“Leaking beads”*
**Durability**4%
*“Came apart after 3 months”*
**Comfort-Overall**4%
*“Not comfortable”*
**Washability**3%
*“I wish it came with better instructions on how to wash it”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Color**2%
*“The color is a little boring”*
**Stitch/Finish/Polish**2%
*“Poorly made, seams run off with no security of not coming apart”*
**Quality-Overall**2%
*“CHEAPLY MADE”*
### **Top return reasons **
**Weight Heavy**53%
**Size-Overall**18%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Comfort-Overall**3%
**Warmth**2%
**Value For Money**2%
**Functionality-Overall**1%
**Leak-Proof**1%
**Quality-Overall**1%
## **Common questions**
- **Is weighted blanket profitable to sell on Amazon United States?**
- The niche generates $7.6M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the weighted blanket niche?**
- 15 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in weighted blanket?**
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Leak-Proof. The return rate is 3.8%.
- **When does demand for weighted blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the weighted blanket niche?**
- Listings span $23.36–$49.96; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 7,246 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**red white and blue hanging flowers**](https://flapen.com/research/us/home-kitchen/red-white-and-blue-hanging-flowers)$26K/yr>1,000%**Worth a look**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)