---
title: "Search terms — wax melts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wax-melts/search-terms"
last_updated: "2026-08-08T20:50:38.965Z"
locale: en
meta:
  description: "Niche score 67/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 67/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — wax melts - Flapen"
---

# **wax melts**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 52Competition 78Returns 94Price range 63Avg price 68Brand share 52Review moat 58Quality gap 86

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 4.9M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.12**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.65–$29.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,163.63**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

## Search terms