---
title: "Search terms — wax candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/wax-candles/search-terms"
last_updated: "2026-08-09T11:10:21.506Z"
locale: en
meta:
  description: "Niche score 47/100 · $48K/yr market · 65K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $48K/yr market · 65K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wax candles - Flapen"
---

# **wax candles**

**Skip it**

A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 47Competition 75Returns 53Price range 88Avg price 87Brand share 69Review moat 24Quality gap 47

**Price range**

**Great****$6.55–$97.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.82**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,143.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$48K**

$48K/yr · 65K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms