---
title: "Watermelon Candle — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/watermelon-candle"
last_updated: "2026-08-08T20:16:59.571Z"
locale: en
meta:
description: "Niche score 57/100 · $36K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $36K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Watermelon Candle — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon candle**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 56Conversion 53Competition 60Returns 98Price range 72Avg price 87Brand share 57Review moat 83Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****335.97**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.92–$38.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+30.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$36K**
$36K/yr · 42K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, watermelon candle is a $36K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon candle market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$49K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#1,651**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **53%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**24%**
- M&SENSE23% - Yankee Candle18% - CANDLE-LITE15% - Glade9% - Febreze6% - Got you a little something5%
## **Top watermelon candle search terms**
- **watermelon candle**28K/yr+34.1%4.0% conv. - **watermelon candles**4K/yr+39.2%3.2% conv. - **watermelon lemonade candle**4K/yr+42.4%2.9% conv. - **juicy watermelon candle**4K/yr-21.6%3.1% conv. - **watermelon candle scent**2K/yr+36.4%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/watermelon-candle/search-terms)
## **Top watermelon candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Candle-lite Scented Candles Juicy Watermelon Slice 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Refreshing Ambiance**CANDLE-LITE**$13.31**4.2★416 rev](https://www.amazon.com/dp/B0D32CBTGZ) [2**Yankee Candle Juicy Watermelon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$18.73**4.4★134 rev](https://www.amazon.com/dp/B0F3DQ5KX4) [3**M&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax**M&SENSE**$13.22**4.2★7 rev](https://www.amazon.com/dp/B0GFD7BGF1) [4**M&SENSE Juicy Watermelon Scented Candles 19.4oz Natural Soy Wax 110 H**M&SENSE**$25.61**4.6★29 rev](https://www.amazon.com/dp/B0DYDNW13R) [5**Febreze Scented Candle Sweet Watermelon Vine Scent 11 oz 4 Wick Candle Single Pack**Febreze**$13.22**4.5★193 rev](https://www.amazon.com/dp/B0DR9GV11C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax**M&SENSE**$13.22**7 rev5mo ago](https://www.amazon.com/dp/B0GFD7BGF1) [**Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$7.05**109 rev7mo ago](https://www.amazon.com/dp/B0G2SY2LRM) [**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$9.79**221 rev8mo ago](https://www.amazon.com/dp/B0G2TFFMBZ) [**Yankee Candle Juicy Watermelon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$18.73**134 rev1y ago](https://www.amazon.com/dp/B0F3DQ5KX4) [**Yankee Candle Iced Berry Lemonade Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.02**295 rev1y ago](https://www.amazon.com/dp/B0F8L7LGLV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade 1-Wick Scented Candle Jar Hawaiian Breeze Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$7.05**4.6★**▲ 208%**](https://www.amazon.com/dp/B0G2SY2LRM) [**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$9.79**4.7★**▲ 191%**](https://www.amazon.com/dp/B0G2TFFMBZ) [**M&SENSE Juicy Watermelon Scented Candles for Home 7.05oz Natural Soy Wax**M&SENSE**$13.22**4.2★**▲ 151%**](https://www.amazon.com/dp/B0GFD7BGF1) [**Yankee Candle Juicy Watermelon Large Classic Jar Candle**Yankee Candle**$31.38**4.5★**▲ 118%**](https://www.amazon.com/dp/B000W3T9IO) [**Yankee Candle Pink Sands Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.29**4.7★**▲ 93%**](https://www.amazon.com/dp/B0F3DQK6YY)
**~~View all trending →~~**
## **What buyers say about watermelon candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“the fragrance is really nice”*
**Value For Money**7%
*“Excellent price”*
**Brightness/Shine/Glow**5%
*“These candles provide the soft glow”*
**Quality-Overall**2%
*“Excellent product”*
**Durability**2%
*“so far they have lasted a long burn time”*
**Gifting Purpose**1%
*“Great for a gift, or, for the candle lover, like myself”*
**Color**1%
*“pretty color”*
**Size-Overall**1%
*“they're a good size”*
**Fire Resistance**1%
*“They burn excellent”*
**Design-Overall**1%
*“I like the simple design that fits easily with any décor”*
### **What buyers complain about **
**Smell**57%
*“Very mild smell”*
**Durability**5%
*“The burn lasted about a month”*
**Size-Overall**5%
*“the wick was incredibly long. that isn't good”*
**Value For Money**3%
*“Could be cheaper”*
**Flammable**3%
*“I do feel as though it burns maybe a little bit quicker than most of my candles”*
**Strength**2%
*“not as strong as I like”*
**Heating**2%
*“melt pool warms too quickly IMO”*
**Defective Material/Parts**1%
*“Broken and unusable”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Functionality-Overall**0%
*“Once you blow it out it stops working”*
### **Top return reasons **
**Smell**75%
**Size-Overall**8%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Leak-Proof**1%
**Product Condition**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Color**1%
**Flammable**1%
## **Common questions**
- **Is watermelon candle profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the watermelon candle niche?**
- 21 brands and 88 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in watermelon candle?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.5%.
- **What does it cost to enter the watermelon candle niche?**
- Listings span $5.92–$38.89; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)