---
title: "Waterford Frame — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/waterford-frame"
last_updated: "2026-08-07T10:16:35.529Z"
locale: en
meta:
description: "Niche score 37/100 · $58K/yr market · 14K searches/yr · $146.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 37/100 · $58K/yr market · 14K searches/yr · $146.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Waterford Frame — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **waterford frame**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 61Conversion 36Competition 49Returns 42Price range 20Avg price 60Brand share 0Review moat 94Quality gap 16
**Review moat**
**Great****125.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$146.11**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$36.19–$353.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$58K**
$58K/yr · 14K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, waterford frame is a $58K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Skip it — 37/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterford frame market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$110K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#9,752**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **36%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**0%**
- Waterford69% - Marquis By Waterford18% - Lenox8% - Swarovski4% - Reed & Barton1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — +37.7% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/waterford-frame/trend)
## **Top waterford frame search terms**
- **waterford picture frame**5K/yr+41.6%3.2% conv. - **waterford crystal picture frame**4K/yr+40.1%2.4% conv. - **waterford frame**5K/yr+30.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/waterford-frame/search-terms)
## **Top waterford frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Waterford Lismore Frame 5x7**Waterford**$159.19**4.8★73 rev](https://www.amazon.com/dp/B09B15KNTY) [2**Marquis by Waterford Markham Crystal Picture Frame 8 x 10 inch Luxury Photo Frame**Marquis By Waterford**$126.48**4.7★91 rev](https://www.amazon.com/dp/B09KMHC32M) [3**Waterford Classic Frame 8x10**Waterford**$115.65**4.8★201 rev](https://www.amazon.com/dp/B0000CCZDM) [4**Waterford Classic Frame 5x7**Waterford**$88.88**4.7★239 rev](https://www.amazon.com/dp/B0000CCZDR) [5**Waterford Lismore Frame 4x6**Waterford**$151.35**5.0★29 rev](https://www.amazon.com/dp/B09B15C39F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterford Lismore Photo Frame 5x7in**Waterford**$204.02**8 rev2y ago](https://www.amazon.com/dp/B0CPK8B3PZ) [**Lenox 858821 White French Perle 5 X 7 Frame 1.55 LB**Lenox**$36.19**558 rev2y ago](https://www.amazon.com/dp/B016CIHCN6) [**Waterford Lismore Diamond Picture Frame 4x6**Waterford**$173.88**4 rev3y ago](https://www.amazon.com/dp/B0BMT68WV7) [**Waterford Personalized Lismore Essence 4x6 Horizontal Picture Frame Custom Engraved Crystal 4x6 Frame for Wedding Family Baby Photos**Waterford**$179.83**1 rev4y ago](https://www.amazon.com/dp/B09S7X72GX) [**Marquis by Waterford Markham Frame 5X7**Marquis By Waterford**$97.47**41 rev4y ago](https://www.amazon.com/dp/B09SJ2B5C1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waterford Personalized Lismore Essence 8x10 Frame Custom Engraved 8x10 Crystal Picture Frame for Wedding Anniversary Baby Photos**Waterford**$353.84**5.0★**▲ 290%**](https://www.amazon.com/dp/B07MXK48V8) [**Lenox 858821 White French Perle 5 X 7 Frame 1.55 LB**Lenox**$36.19**4.8★**▲ 209%**](https://www.amazon.com/dp/B016CIHCN6) [**Waterford Personalized Lismore Diamond Silver 5x7 Picture Frame Custom Engraved 5x7 Frame for Wedding Anniversary Baby Family Photos**Waterford**$139.75**5.0★**▲ 155%**](https://www.amazon.com/dp/B09S6T1TRG) [**Marquis by Waterford Markham 1054346 8 x 10Frame 8 x 10inches**Marquis By Waterford**$152.53**4.1★**▲ 154%**](https://www.amazon.com/dp/B08JZ8WCFY) [**Marquis by Waterford Markham Crystal Picture Frame 8 x 10 inch Luxury Photo Frame**Marquis By Waterford**$126.48**4.7★**▲ 122%**](https://www.amazon.com/dp/B09KMHC32M)
**~~View all trending →~~**
## **What buyers say about waterford frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**44%
*“Beautiful frame”*
**Quality-Overall**21%
*“great quality”*
**Gifting Purpose**20%
*“I will be so proud to give such an elegant gift”*
**Strength**4%
*“Sturdy”*
**Weight Heavy**3%
*“heavy- very luxurious”*
**Value For Money**3%
*“Worth every cent”*
**Material Quality**3%
*“Quality Chrystal Frame”*
### **What buyers complain about **
**Quality-Overall**38%
*“Very disappointed in the poor workmanship”*
**Weight Heavy**25%
*“Very heavy”*
**Value For Money**25%
*“Expensive”*
### **Top return reasons **
**Frame Quality**44%
**Size-Overall**14%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Quality-Overall**5%
**Gifting Purpose**5%
**Material Quality**3%
**Defective Material/Parts**2%
**Design-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is waterford frame profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 25 tracked products. 90-day search growth is +37.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the waterford frame niche?**
- 5 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in waterford frame?**
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Value For Money. The return rate is 3.6%.
- **When does demand for waterford frame peak?**
- Demand peaks in May–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the waterford frame niche?**
- Listings span $36.19–$353.84; the average listing price is $146.11 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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