[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-home-kitchen-washington-capitals":3,"research-sidebar-rollups":617},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":85,"demand":90,"seasonality":404,"brandShare":417,"products":436,"feedback":493,"searchTerms":555,"related":582,"lastUpdated":36},"8db97844-4db5-49dd-b630-8d8efe4f7ead","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":26,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":30,"unitsSoldMin":42,"unitsSoldAvgMin":30,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":31,"top20BrandShare":31,"primePct":31,"oosRate":48},82484,128037,0.7287,-0.6202,0.018,0.9688,4.58,646,35.79,23.32,45.88,6,3000,0.6667,0.0249,0,1,"washington capitals","washington-capitals","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fwashington-capitals","Wearable Blankets","2026-07-17T22:04:50.343338+00:00",37,11,[40],"low_review_barrier",297,2500,100,89475,107370,70,177,0.1082,{"score":50,"verdict":51,"components":52},29,"skip",[53,57,59,63,66,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":15},"marketSize",21,0.15,{"key":58,"score":30,"weight":56,"raw":18},"growth",{"key":60,"score":61,"weight":62,"raw":19},"conversion",22,0.1,{"key":64,"score":65,"weight":56,"raw":20},"competition",3,{"key":67,"score":68,"weight":62,"raw":20},"brandShare",8,{"key":70,"score":71,"weight":62,"raw":21},"qualityGap",28,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",71,0.05,645.67,{"key":78,"score":79,"weight":62,"raw":29},"returns",63,{"key":81,"score":82,"weight":75,"raw":23},"avgPrice",95,{"key":84,"score":82,"weight":75,"raw":31},"priceRange",{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":403},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400],{"week":93,"volume":94},"2024-07-21",1420,{"week":96,"volume":97},"2024-07-28",763,{"week":99,"volume":100},"2024-08-04",666,{"week":102,"volume":103},"2024-08-11",871,{"week":105,"volume":106},"2024-08-18",926,{"week":108,"volume":109},"2024-08-25",835,{"week":111,"volume":112},"2024-09-01",830,{"week":114,"volume":115},"2024-09-08",1004,{"week":117,"volume":118},"2024-09-15",1160,{"week":120,"volume":121},"2024-09-22",1471,{"week":123,"volume":124},"2024-09-29",1847,{"week":126,"volume":127},"2024-10-06",1961,{"week":129,"volume":130},"2024-10-13",4094,{"week":132,"volume":133},"2024-10-20",3728,{"week":135,"volume":136},"2024-10-27",3586,{"week":138,"volume":139},"2024-11-03",3687,{"week":141,"volume":142},"2024-11-10",5105,{"week":144,"volume":145},"2024-11-17",5672,{"week":147,"volume":148},"2024-11-24",8080,{"week":150,"volume":151},"2024-12-01",9820,{"week":153,"volume":154},"2024-12-08",12622,{"week":156,"volume":157},"2024-12-15",15402,{"week":159,"volume":160},"2024-12-22",18584,{"week":162,"volume":163},"2024-12-29",7319,{"week":165,"volume":166},"2025-01-05",4333,{"week":168,"volume":169},"2025-01-12",3682,{"week":171,"volume":172},"2025-01-19",3995,{"week":174,"volume":175},"2025-01-26",2768,{"week":177,"volume":178},"2025-02-02",3740,{"week":180,"volume":181},"2025-02-09",3562,{"week":183,"volume":184},"2025-02-16",3209,{"week":186,"volume":187},"2025-02-23",3707,{"week":189,"volume":190},"2025-03-02",4760,{"week":192,"volume":193},"2025-03-09",4529,{"week":195,"volume":196},"2025-03-16",3940,{"week":198,"volume":199},"2025-03-23",4458,{"week":201,"volume":202},"2025-03-30",3341,{"week":204,"volume":205},"2025-04-06",8437,{"week":207,"volume":208},"2025-04-13",10549,{"week":210,"volume":211},"2025-04-20",6156,{"week":213,"volume":214},"2025-04-27",8344,{"week":216,"volume":217},"2025-05-04",9201,{"week":219,"volume":220},"2025-05-11",9738,{"week":222,"volume":223},"2025-05-18",4442,{"week":225,"volume":226},"2025-05-25",2343,{"week":228,"volume":229},"2025-06-01",2072,{"week":231,"volume":232},"2025-06-08",1510,{"week":234,"volume":235},"2025-06-15",2380,{"week":237,"volume":238},"2025-06-22",993,{"week":240,"volume":241},"2025-06-29",958,{"week":243,"volume":244},"2025-07-06",1102,{"week":246,"volume":247},"2025-07-13",2196,{"week":249,"volume":250},"2025-07-20",946,{"week":252,"volume":253},"2025-07-27",704,{"week":255,"volume":256},"2025-08-03",872,{"week":258,"volume":259},"2025-08-10",1078,{"week":261,"volume":262},"2025-08-17",1302,{"week":264,"volume":265},"2025-08-24",1349,{"week":267,"volume":268},"2025-08-31",1089,{"week":270,"volume":271},"2025-09-07",1470,{"week":273,"volume":274},"2025-09-14",1556,{"week":276,"volume":277},"2025-09-21",1852,{"week":279,"volume":280},"2025-09-28",2523,{"week":282,"volume":283},"2025-10-05",2810,{"week":285,"volume":286},"2025-10-12",5579,{"week":288,"volume":289},"2025-10-19",4452,{"week":291,"volume":292},"2025-10-26",4252,{"week":294,"volume":295},"2025-11-02",3893,{"week":297,"volume":298},"2025-11-09",4817,{"week":300,"volume":145},"2025-11-16",{"week":302,"volume":303},"2025-11-23",6266,{"week":305,"volume":306},"2025-11-30",8030,{"week":308,"volume":309},"2025-12-07",9656,{"week":311,"volume":312},"2025-12-14",12541,{"week":314,"volume":315},"2025-12-21",15245,{"week":317,"volume":318},"2025-12-28",6161,{"week":320,"volume":321},"2026-01-04",3190,{"week":323,"volume":324},"2026-01-11",2979,{"week":326,"volume":327},"2026-01-18",3144,{"week":329,"volume":330},"2026-01-25",1791,{"week":332,"volume":333},"2026-02-01",2582,{"week":335,"volume":336},"2026-02-08",2671,{"week":338,"volume":339},"2026-02-15",1778,{"week":341,"volume":342},"2026-02-22",1635,{"week":344,"volume":345},"2026-03-01",2287,{"week":347,"volume":348},"2026-03-08",1896,{"week":350,"volume":351},"2026-03-15",1970,{"week":353,"volume":354},"2026-03-22",2224,{"week":356,"volume":357},"2026-03-29",1838,{"week":359,"volume":360},"2026-04-05",1929,{"week":362,"volume":363},"2026-04-12",1273,{"week":365,"volume":366},"2026-04-19",1096,{"week":368,"volume":369},"2026-04-26",809,{"week":371,"volume":372},"2026-05-03",778,{"week":374,"volume":375},"2026-05-10",804,{"week":377,"volume":378},"2026-05-17",661,{"week":380,"volume":381},"2026-05-24",680,{"week":383,"volume":384},"2026-05-31",730,{"week":386,"volume":387},"2026-06-07",544,{"week":389,"volume":390},"2026-06-14",669,{"week":392,"volume":393},"2026-06-21",709,{"week":395,"volume":396},"2026-06-28",1060,{"week":398,"volume":399},"2026-07-05",564,{"week":401,"volume":402},"2026-07-12",501,false,[405,406,407,408,409,410,411,412,413,414,415,416],0.8882300919998416,0.785343382479112,0.857769036839535,1.3244518947743562,0.8961538405130756,0.3323551108823215,0.28127400641491007,0.27418152699497983,0.4183190119806585,1.0454085875318435,1.5625418531082396,3.2747426482989637,{"top":418,"otherBrandCount":30,"otherClickShare":30},[419,422,425,428,430,433],{"brand":420,"clickShare":421},"Snuggie",0.612,{"brand":423,"clickShare":424},"Major League Socks",0.1977,{"brand":426,"clickShare":427},"Franklin Sports",0.0714,{"brand":429,"clickShare":75},"Legends Never Die",{"brand":431,"clickShare":432},"AMERICAN NEEDLE",0.0377,{"brand":434,"clickShare":435},"FTMGGDG",0.0312,[437,447,455,464,474,484],{"asin":438,"title":439,"brand":420,"imageUrl":440,"price":441,"rating":442,"reviews":443,"clickShare90":421,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B0FXYD6D9X","Snuggie Washington Capitals The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed NHL Gear","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41232dTaFXL.jpg",40.07,4.5,40,0.3,"2025-10-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXYD6D9X",{"asin":448,"title":449,"brand":423,"imageUrl":450,"price":24,"rating":442,"reviews":451,"clickShare90":424,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0DDZMFPRK","Major League Socks - NHL Alex Ovechkin Fan Socks - Ideal Gift for Hockey Lovers - Unisex Apparel for Sports Enthusiasts - Collectible Hockey Merchandise - Holiday Gift For All - Size 7-13","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51eG2MKowjL.jpg",98,0.2566,"2024-08-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DDZMFPRK",{"asin":456,"title":457,"brand":426,"imageUrl":458,"price":25,"rating":459,"reviews":460,"clickShare90":427,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B000O15GSG","Franklin Sports NHL Mini Hockey Goal Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RCOQEaqGL.jpg",4.6,3201,0.0717,"2007-07-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000O15GSG",{"asin":465,"title":466,"brand":429,"imageUrl":467,"price":468,"rating":469,"reviews":470,"clickShare90":75,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B0F3YND9TR","Legends Never Die Inc. Alexander Ovechkin Career Goals Record #895 | Washington Capitals | 12x15 Framed Double Matted Photo Collage","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MDGEVCneL.jpg",39.05,5,9,0.1507,"2025-04-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F3YND9TR",{"asin":475,"title":476,"brand":431,"imageUrl":477,"price":478,"rating":479,"reviews":480,"clickShare90":432,"clickShare360":481,"launchDate":482,"amazonUrl":483},"B07DD1PFRK","AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Washington Capitals Navy (41152A-WAC)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hUGvHkfIL.jpg",28.89,4.4,378,0.058,"2018-05-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07DD1PFRK",{"asin":485,"title":486,"brand":434,"imageUrl":487,"price":488,"rating":442,"reviews":489,"clickShare90":435,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B0D6RG1L5T","Ice Hockey Neon Sign for Wall Decor Ice Hockey Team Logo Lights Hockey LED Neon Lights Sports Neon Sign for Man Cave Club Bedroom Party Bar Gifts for Man Boys Fans Size 14.4 * 9.8inches(FMXD271)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-ylGfrTdL.jpg",37.54,148,0.163,"2024-06-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D6RG1L5T",{"love":494,"hate":507,"returnReasons":530},[495,500,504],{"topic":496,"percentOfMentions":497,"verbatims":498},"Quality-Overall",0.25,[499],"Nice quality",{"topic":501,"percentOfMentions":62,"verbatims":502},"Suitable For Indoor",[503],"are fine for indoor fun",{"topic":505,"percentOfMentions":62,"verbatims":506},"Fun\u002FEntertainment Experience",[503],[508,514,520,525],{"topic":509,"percentOfMentions":510,"verbatims":511},"Durability",0.23329999999999998,[512,513],"I don't expect them to last super long","unfortunately it did not last the full season",{"topic":515,"percentOfMentions":510,"verbatims":516},"Size-Overall",[517,518,519],"very small","Very small for toddlers","The sticks are pretty small",{"topic":521,"percentOfMentions":522,"verbatims":523},"Touch\u002FButton Controls",0.16670000000000001,[524],"Something is wrong with the switch because when you play with it it goes on and off",{"topic":526,"percentOfMentions":527,"verbatims":528},"Weight Heavy",0.0667,[529],"heavy for how small they are",[531,533,536,539,541,543,546,548,551,553],{"reason":515,"pct":532},0.6475,{"reason":534,"pct":535},"Defective Material\u002FParts",0.0574,{"reason":537,"pct":538},"Value For Money",0.0492,{"reason":540,"pct":538},"Advertised Vs Actual Product",{"reason":496,"pct":542},0.040999999999999995,{"reason":544,"pct":545},"Shape\u002FStyle",0.032799999999999996,{"reason":509,"pct":547},0.0246,{"reason":549,"pct":550},"Strength",0.016399999999999998,{"reason":552,"pct":550},"Product Condition",{"reason":554,"pct":550},"Color",[556,560,565,569,574,578],{"term":32,"volume":557,"growthQoq":558,"conversionRate":559},81027,-0.5286,0.0027,{"term":561,"volume":562,"growthQoq":563,"conversionRate":564},"capitals",11414,-0.4665,0.001,{"term":566,"volume":567,"growthQoq":568,"conversionRate":30},"capitals merch",14858,-0.5912,{"term":570,"volume":571,"growthQoq":572,"conversionRate":573},"capitals hockey apparel",7751,-0.8658,0.0026,{"term":575,"volume":576,"growthQoq":577,"conversionRate":30},"washington capitals apparel",9859,-0.9017,{"term":579,"volume":580,"growthQoq":581,"conversionRate":30},"capitals hockey",3128,-0.4721,[583,590,596,601,607,612],{"title":584,"href":585,"score":586,"verdict":587,"marketSize":588,"growth90":589},"graduation centerpieces for tables 2023","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fgraduation-centerpieces-for-tables-2023",74,"watch",368222.35,2.2877,{"title":591,"href":592,"score":586,"verdict":593,"marketSize":594,"growth90":595},"artificial hanging flowers for outdoors","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fartificial-hanging-flowers-for-outdoors","launch",1154873.26,0.7726,{"title":597,"href":598,"score":586,"verdict":587,"marketSize":599,"growth90":600},"5th grade graduation decorations","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F5th-grade-graduation-decorations",149219.88,6.6669,{"title":602,"href":603,"score":604,"verdict":587,"marketSize":605,"growth90":606},"4th of july party supplies","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002F4th-of-july-party-supplies",75,240275.58,11.721,{"title":608,"href":609,"score":604,"verdict":593,"marketSize":610,"growth90":611},"desk goose","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Fdesk-goose",2185048.26,0.4069,{"title":613,"href":614,"score":604,"verdict":587,"marketSize":615,"growth90":616},"fall candles","\u002Fresearch\u002Fus\u002Fhome-kitchen\u002Ffall-candles",620395.33,1.5587,[618,625,632,639,642,649,656,663,670,677,684,691,698,705,712,719,726,733,740,746],{"nodeId":619,"label":620,"slug":621,"href":622,"nichesTracked":623,"marketSizeTotal":624},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":626,"label":627,"slug":628,"href":629,"nichesTracked":630,"marketSizeTotal":631},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":633,"label":634,"slug":635,"href":636,"nichesTracked":637,"marketSizeTotal":638},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":640,"marketSizeTotal":641},11250,6171847188,{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":650,"label":651,"slug":652,"href":653,"nichesTracked":654,"marketSizeTotal":655},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":657,"label":658,"slug":659,"href":660,"nichesTracked":661,"marketSizeTotal":662},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":664,"label":665,"slug":666,"href":667,"nichesTracked":668,"marketSizeTotal":669},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":671,"label":672,"slug":673,"href":674,"nichesTracked":675,"marketSizeTotal":676},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":678,"label":679,"slug":680,"href":681,"nichesTracked":682,"marketSizeTotal":683},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":685,"label":686,"slug":687,"href":688,"nichesTracked":689,"marketSizeTotal":690},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":703,"marketSizeTotal":704},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":706,"label":707,"slug":708,"href":709,"nichesTracked":710,"marketSizeTotal":711},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":713,"label":714,"slug":715,"href":716,"nichesTracked":717,"marketSizeTotal":718},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":720,"label":721,"slug":722,"href":723,"nichesTracked":724,"marketSizeTotal":725},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":727,"label":728,"slug":729,"href":730,"nichesTracked":731,"marketSizeTotal":732},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":734,"label":735,"slug":736,"href":737,"nichesTracked":738,"marketSizeTotal":739},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":68,"marketSizeTotal":745},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]