---
title: "Washcloths 6 Pack — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/washcloths-6-pack"
last_updated: "2026-08-09T11:09:37.203Z"
locale: en
meta:
description: "Niche score 56/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washcloths 6 Pack — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **washcloths 6 pack**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 14Conversion 77Competition 79Returns 93Price range 64Avg price 60Brand share 89Review moat 22Quality gap 47
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.67–$29.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$138K**
$138K/yr · 140K searches
**Review moat**
**Bad****10,346.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, washcloths 6 pack is a $138K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washcloths 6 pack market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**164**
**Top-5 brand share**
**46%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**49%**
- Gerber15% - INFICRIME10% - JEFFSUN9% - Cleanbear7% - American Soft Linen5% - Casa Platino5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/washcloths-6-pack/trend)
## **Top washcloths 6 pack search terms**
- **washcloths 6 pack**66K/yr-25.9%7.0% conv. - **wash clothes 6 pack**34K/yr-28.8%7.0% conv. - **luxury washcloths**13K/yr+8.0%3.0% conv. - **gerber washcloths baby**9K/yr-28.8%5.6% conv. - **gerber baby washcloths**8K/yr-18.0%5.8% conv. - **oversized washcloths**5K/yr+2.2%1.6% conv. - **gerber washcloths**4K/yr-9.3%3.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/washcloths-6-pack/search-terms)
## **Top washcloths 6 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wash Cloths 6 Pack Super Soft & Skin Friendly Face Towel for Sensitive Skin Reusable Washable Makeup Remover Cloth 10x10 inch Small Baby Washcloths Easy to Rinse Dark Grey Facial Cleaning Cloth**JEFFSUN**$13.63**4.3★6,834 rev](https://www.amazon.com/dp/B087D4N2C4) [2**Gerber Baby 10-Pack Terry Washcloths Bear Green One Size**Gerber**$9.26**4.7★1,283 rev](https://www.amazon.com/dp/B09257PDLP) [3**Gerber Washcloth White 6-Count**Gerber**$8.30**4.4★4,313 rev](https://www.amazon.com/dp/B0081C9C9E) [4**INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors**INFICRIME**$9.25**4.5★309 rev](https://www.amazon.com/dp/B0FHKV9M7T) [5**Cleanbear Face-Cloth Washcloths Set 100% Cotton High Absorbent 6-Pack 6 Colors Size13 x13-deep Color**Cleanbear**$13.66**4.7★15,993 rev](https://www.amazon.com/dp/B0183SN7H8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIVINATI White 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$7.41**153 rev3mo ago](https://www.amazon.com/dp/B0GHJM9P3P) [**Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Grey**Keith Lun**$9.50**51 rev4mo ago](https://www.amazon.com/dp/B0GHMC8DGL) [**INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors**INFICRIME**$9.74**193 rev6mo ago](https://www.amazon.com/dp/B0G2R3X47M) [**INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors**INFICRIME**$9.25**309 rev10mo ago](https://www.amazon.com/dp/B0FHKV9M7T) [**TEAWOO Coral Velvet White Washcloths 12 Pack Highly Absorbent and Soft White Face Towels Multi-Purpose Washcloths and Hand Towels for Bathroom Hotel Spa and Gym 12 x 12 inches**TEAWOO**$6.94**608 rev1y ago](https://www.amazon.com/dp/B0F9PJR7FL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIVINATI White 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent**LIVINATI**$7.41**4.5★**▲ 376%**](https://www.amazon.com/dp/B0GHJM9P3P) [**Keith Lun 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Grey**Keith Lun**$9.50**4.2★**▲ 362%**](https://www.amazon.com/dp/B0GHMC8DGL) [**INFICRIME 6 Pack 100% Cotton Wash Cloth 13x13 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen 6 Colors**INFICRIME**$9.74**4.4★**▲ 155%**](https://www.amazon.com/dp/B0G2R3X47M) [**Villa Celestia Cotton Washcloths Set of 6 12x12 Inch 100% Ring-Spun Combed Cotton Soft Absorbent Quick-Dry Wash Cloths for Face and Body Oeko-TEX Certified Hotel & Spa Quality Blue**Villa Celestia**$12.62**4.3★**▲ 147%**](https://www.amazon.com/dp/B094RHXJNS) [**Milara Turkish Super-Plush Wash Cloths Set 4-Piece | Premium 100% Cotton Washcloths Absorbent Durable with Hanging Loops | White Color Bath Washcloths (13 x 13 Inch)**Milara Creations**$23.93**4.7★**▲ 128%**](https://www.amazon.com/dp/B0D6LGNMCN)
**~~View all trending →~~**
## **What buyers say about washcloths 6 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**24%
*“Extremely soft”*
**Quality-Overall**14%
*“Excellent product to purchase”*
**Washability**10%
*“I really like these wash clothes”*
**Value For Money**9%
*“Great deal”*
**Thickness**6%
*“Good thickness”*
**Absorbency**5%
*“Super absorbent”*
**Color**4%
*“Beautiful color”*
**Size-Overall**4%
*“These are the perfect size for your face”*
**Advertised Vs Actual Product**3%
*“As described”*
**Durability**3%
*“The material feels durable”*
### **What buyers complain about **
**Thickness**17%
*“They are thicker than I expected them to be”*
**Quality-Overall**14%
*“Cheap Quality”*
**Washability**6%
*“They fall apart upon washing”*
**Hard Feel**6%
*“Not Soft”*
**Material Quality**4%
*“Not good material”*
**Size-Overall**4%
*“These are a large”*
**Durability**3%
*“Falling apart”*
**Color**2%
*“Rough and color loss”*
**Absorbency**2%
*“Not absorbent at all”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**20%
**Material Quality**17%
**Thin**15%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Thickness**5%
**Value For Money**4%
**Color**4%
**Washability**3%
**Soft Feel**2%
## **Common questions**
- **Is washcloths 6 pack profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 59 tracked products. 11 of 16 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the washcloths 6 pack niche?**
- 32 brands and 164 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in washcloths 6 pack?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Washability. The return rate is 1.1%.
- **When does demand for washcloths 6 pack peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the washcloths 6 pack niche?**
- Listings span $6.67–$29.72; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 10,346 reviews — the moat a new listing must climb.
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