---
title: "Trend — waffle bath mat - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/waffle-bath-mat/trend"
last_updated: "2026-08-09T14:07:22.811Z"
locale: en
meta:
  description: "Niche score 40/100 · $305K/yr market · 1.1M searches/yr · $20.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $305K/yr market · 1.1M searches/yr · $20.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — waffle bath mat - Flapen"
---

# **waffle bath mat**

**Skip it**

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Market size 51Growth 24Conversion 17Competition 19Returns 23Price range 76Avg price 88Brand share 30Review moat 49Quality gap 79

**Avg price**

**Great****$20.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.84–$38.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$305K**

$305K/yr · 1.1M searches

**Review moat**

**Okay****1,605.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****5.5%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend