---
title: "Votives — $459K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/votives"
last_updated: "2026-08-09T08:26:40.141Z"
locale: en
meta:
description: "Niche score 54/100 · $459K/yr market · 523K searches/yr · $27.38 avg price. High returns (7.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $459K/yr market · 523K searches/yr · $27.38 avg price. High returns (7.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Votives — $459K/yr Amazon US Niche (2026) - Flapen"
---
# **votives**
**Worth a look**
Shows a sweet-spot price point ($27.38 avg), but high returns (7.1%) keeps it on the watch list.
Market size 58Growth 22Conversion 40Competition 88Returns 17Price range 84Avg price 95Brand share 87Review moat 64Quality gap 19
**Avg price**
**Incredible****$27.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.83–$65.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****923.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$459K**
$459K/yr · 523K searches
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, votives is a $459K/yr Amazon United States market (523K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **votives market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$548K–$685K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**48%**
Top 20: 89%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**45%**
- LETINE17% - DARJEN12% - TRIRITE7% - Volens7% - DEVI6% - Hlukana6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/votives/trend)
## **Top votives search terms**
- **glass votive candle holders**88K/yr-5.1%2.4% conv. - **gold votive candle holders**82K/yr+5.1%3.0% conv. - **gold votives**29K/yr+7.7%3.3% conv. - **clear votive candle holders**30K/yr-7.5%3.6% conv. - **votive candle holders bulk**28K/yr-10.1%1.7% conv. - **glass votives**28K/yr-8.9%2.1% conv. - **clear glass votive candle holders**21K/yr+4.9%3.2% conv. - **votive candles in glass**29K/yr-9.9%3.1% conv. - **gold tea light candle holders**22K/yr-5.2%2.2% conv. - **glass votive holders**19K/yr-12.4%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/votives/search-terms)
## **Top votives products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$18K6%$28K8%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30 Pack Clear Glass Votive Candle Holders Vintage Candle Holder Bulk Tealight Candle Holders for Table Centerpieces Home Bridal Shower Birthday Christmas Thanksgiving Party Table Decor**Hlukana**$21.75**4.7★530 rev](https://www.amazon.com/dp/B0D5B2X2QJ) [2**Letine 36-Pack Votive Candle Holders - Clear Glass Tea Light Holders - Glass Votive Candle Holder Bulk for Wedding Centerpieces/Home Table Decor/Propose/Christmas and Summer Party Decor**LETINE**$28.17**4.7★1,362 rev](https://www.amazon.com/dp/B08SM6RLSM) [3**TRIRITE 24 Pack Votive Candle Holders Clear Glass Tea Light Candle Holder**TRIRITE**$23.31**4.8★703 rev](https://www.amazon.com/dp/B0BNQ6HNRY) [4**LETINE Gold Votive Candle Holders Set of 36 - Speckled Mercury Gold Glass Candle Holder Bulk - Ideal Spring Summer Decor for Wedding Centerpiece TableValentines Day Decorations Indoor**LETINE**$38.51**4.8★3,766 rev](https://www.amazon.com/dp/B07Q1N1QMK) [5**DARJEN 24 Pcs Gold Tea Lights Candles Holders for Wedding Centerpieces Votive Candle Holders for Party Home Wedding Shower Decorations Table - Mercury Glass Votives**DARJEN**$27.64**4.7★3,285 rev](https://www.amazon.com/dp/B085RK9D73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pcs Clear Votive Candle Holders for Wedding Glass Tea Lights Holder**DEVI**$17.10**567 rev1mo ago](https://www.amazon.com/dp/B0GY7GBX5K) [**BTGLLAS 6pcs Clear Glass Tea Light Holders - Votive Candle Holders Bulk for Weddings Events - Glass Votives for Wedding Centerpieces Christmas Thanksgiving - Candle Accessories Decor (6 Clear)**BTGLLAS**$9.80**90 rev1y ago](https://www.amazon.com/dp/B0DCTHNBRN) [**NITIME 36 Pcs Assorted Gold Votive Candle Holders Tea Light Candle Holder Glass for Wedding Table Decor Gold Candle Holders for Table Centerpiece Brithday and Holiday Decorations**NITIME**$37.78**221 rev2y ago](https://www.amazon.com/dp/B0D5H7MYMR) [**24 Pack Clear Glass Votive Candle Holders Vintage Candle Holder for Floating Candle Tealight Candle Holder for Table Centerpieces Home Bridal Shower Birthday Christmas Wedding Party Table Decoration**Qipecedm**$20.13**457 rev2y ago](https://www.amazon.com/dp/B0D7Q3GPPQ) [**30 Pack Clear Glass Votive Candle Holders Vintage Candle Holder Bulk Tealight Candle Holders for Table Centerpieces Home Bridal Shower Birthday Christmas Thanksgiving Party Table Decor**Hlukana**$21.75**530 rev2y ago](https://www.amazon.com/dp/B0D5B2X2QJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30 Pcs Clear Votive Candle Holders for Wedding Glass Tea Lights Holder**DEVI**$17.10**4.7★**▲ 318%**](https://www.amazon.com/dp/B0GY7GBX5K) [**TRIRITE 24 Pack Votive Candle Holders Clear Glass Tea Light Candle Holder**TRIRITE**$23.31**4.8★**▲ 173%**](https://www.amazon.com/dp/B0BNQ6HNRY) [**Arjen Gold Votive Candle Holders Set of 36- Glass Candle Holders Bulk for Table Centerpiece Tea Lights Candle Holders for Wedding Shower Party Home Decor**DARJEN**$31.64**4.7★**▲ 82%**](https://www.amazon.com/dp/B0BXWVRJRX) [**LETINE 72-Pack Votive Candle Holders Designed for Wedding Decor - Glass Candle Holder & Tea Lights Candle Holder - Candle Holders for Christmas Summer Wedding Centerpiece Table Party Dinner Decor**LETINE**$53.36**4.7★**▲ 61%**](https://www.amazon.com/dp/B0BXCLHY8B) [**24 Pack Votive Candle Holders Glass Tea Lights Candle Holder for Wedding**Uniteland**$26.90**4.7★**▲ 41%**](https://www.amazon.com/dp/B0C8NHR87Z)
**~~View all trending →~~**
## **What buyers say about votives**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the overall build quality is solid”*
**Value For Money**13%
*“Great Value”*
**Design-Overall**10%
*“classic design”*
**Brightness/Shine/Glow**8%
*“Lovely glow”*
**Size-Overall**8%
*“fit tea light candles perfectly”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Color**7%
*“Love the gold color”*
**Shape/Style**5%
*“Style”*
**Thickness**4%
*“Thick”*
**Strength**2%
*“are a sturdy glass material”*
### **What buyers complain about **
**Size-Overall**31%
*“I was a little worried they would be too big”*
**Quality-Overall**8%
*“Very cheap looking”*
**Weight Heavy**6%
*“These candle holders were a heavy”*
**Smell**4%
*“have a weird chemically smell from the plastic because it's glass”*
**Thickness**3%
*“The glass is kind of thin”*
**Value For Money**2%
*“They look far more expensive than they are”*
**Color**2%
*“I did not see the green tint that others reported”*
**Strength**2%
*“Fragile”*
**Ease Of Cleaning**2%
*“each had to be wiped hard to clean before being used”*
**Remote Control**2%
*“Wish they had a remote”*
### **Top return reasons **
**Size-Overall**55%
**Color**11%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Quality-Overall**2%
**Shape/Style**2%
**Display Colors**2%
**Functionality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is votives profitable to sell on Amazon United States?**
- The niche generates $459K/yr across 84 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the votives niche?**
- 40 brands and 52 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in votives?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 7.1% — above our launch gate.
- **When does demand for votives peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the votives niche?**
- Listings span $6.83–$65.17; the average listing price is $27.38 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.
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