---
title: "Products — votive candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/votive-candles/products"
last_updated: "2026-08-09T08:54:48.821Z"
locale: en
meta:
  description: "Niche score 63/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — votive candles - Flapen"
---

# **votive candles**

**Worth a look**

Shows a sweet-spot price point ($21.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 17Conversion 63Competition 83Returns 49Price range 83Avg price 91Brand share 85Review moat 24Quality gap 60

**Avg price**

**Great****$21.51**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.2M searches

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$6.78–$61.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****5,350.58**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products