---
title: "Votive Candles — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/votive-candles"
last_updated: "2026-08-09T08:53:48.438Z"
locale: en
meta:
description: "Niche score 63/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Votive Candles — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **votive candles**
**Worth a look**
Shows a sweet-spot price point ($21.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 17Conversion 63Competition 83Returns 49Price range 83Avg price 91Brand share 85Review moat 24Quality gap 60
**Avg price**
**Great****$21.51**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 1.2M searches
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$6.78–$61.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,350.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, votive candles is a $1.4M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **votive candles market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**32%**
Top 20: 67%
**Open market**
**45%**
- Hosley17% - Housecret11% - CANDWAX8% - Stonebriar7% - Homemory7% - CW STUDIO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/votive-candles/trend)
## **Top votive candles search terms**
- **votive candles**638K/yr-21.5%4.7% conv. - **votives**88K/yr-2.2%2.5% conv. - **votive candles bulk**68K/yr-18.5%5.0% conv. - **scented votive candles**61K/yr-24.0%1.9% conv. - **candle votives**42K/yr+2.2%1.5% conv. - **votive candles scented**41K/yr-17.8%2.0% conv. - **white votive candles**34K/yr-0.9%5.8% conv. - **votive candle**33K/yr-5.2%2.5% conv. - **votive**28K/yr+2.6%1.5% conv. - **veladoras**31K/yr-24.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/votive-candles/search-terms)
## **Top votive candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$42K6%$85K9%$127K12%$169K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Housecret 24 Pack Warm White Unscented Clear Glass Filled Votive Candles. Hand Poured Wax Candle Ideal Gifts for Aromatherapy Spa Weddings Birthdays Holidays Party**Housecret**$21.99**4.6★924 rev](https://www.amazon.com/dp/B0CGNVTG98) [2**Hosley Unscented White Votive Candles 72-Pack Clean-Burning Long-Lasting 10-12 Hour Burn Ideal for Weddings Home Dcor Spa Events Bulk Value for Versatile Use**Hosley**$28.14**4.3★6,007 rev](https://www.amazon.com/dp/B06VX3FGBG) [3**Hosley Set of 30 Unscented White Votive Candles Bulk Pack Clean-Burning Long-Lasting 10-12 Hour Burn Time Ideal for Weddings Home Dcor Spa and Events**Hosley**$19.25**4.3★6,007 rev](https://www.amazon.com/dp/B06WLNXV1J) [4**Homemory 24Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas**Homemory**$10.61**4.7★76,727 rev](https://www.amazon.com/dp/B06XCTP65H) [5**48-Pack Clear Glass Votive Candles 1012 Hour Long Burn Unscented Ivory Bulk Set for Weddings Events & Table Centerpieces Hosley**Hosley**$37.43**4.5★4,677 rev](https://www.amazon.com/dp/B00V3PUUP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CANDWAX Ivory Votive Candles Pack of 72 - Unscented Smokeless Long Lasting Small Candle Set - Ideal for Home Decor Spa Special Occasions Dinners and Parties - Votive Ivory Candles Bulk**CANDWAX**$33.70**185 rev4mo ago](https://www.amazon.com/dp/B0GF7PWT69) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.58**15 rev7mo ago](https://www.amazon.com/dp/B0G56WCS37) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.27**8 rev7mo ago](https://www.amazon.com/dp/B0G56SXNQY) [**CANDWAX Unscented Ivory Votive Candles Set of 36 - Clean-Burning Long-Lasting 15 Hour Burn - Ideal for Weddings Home Dcor Spa Events - Bulk Value for Versatile Use**CANDWAX**$31.89**185 rev2y ago](https://www.amazon.com/dp/B0CX595GQ7) [**CANDWAX Unscented White Votive Candles Set of 36 - Clean-Burning Long-Lasting 15 Hour Burn - Ideal for Weddings Home Dcor Spa Events - Bulk Value for Versatile Use**CANDWAX**$30.84**185 rev2y ago](https://www.amazon.com/dp/B0CX5BWL3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.27**4.3★**▲ 460%**](https://www.amazon.com/dp/B0G56SXNQY) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.58**4.7★**▲ 456%**](https://www.amazon.com/dp/B0G56WCS37) [**CANDWAX Ivory Votive Candles Pack of 72 - Unscented Smokeless Long Lasting Small Candle Set - Ideal for Home Decor Spa Special Occasions Dinners and Parties - Votive Ivory Candles Bulk**CANDWAX**$33.70**3.9★**▲ 393%**](https://www.amazon.com/dp/B0GF7PWT69) [**Homemory 24Pcs Flickering Flameless Candle Battery Operated 200+Hours Fake Electric LED Tea Lights for Votive Centerpiece Table Decorations Wedding Aniversary Halloween Christmas**Homemory**$10.61**4.7★**▲ 83%**](https://www.amazon.com/dp/B06XCTP65H) [**Hyoola Votive Candles - White Votives in Clear Cup - 12 Hour Burn Time Unscented Votive Candles Bulk - Pack of 12 Small Candles in Bulk - Made in Europe**Hyoola**$12.43**4.6★**▲ 74%**](https://www.amazon.com/dp/B07NSNGPKB)
**~~View all trending →~~**
## **What buyers say about votive candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**20%
*“lights are bright”*
**Quality-Overall**15%
*“they are really good quality and came fast”*
**Value For Money**11%
*“they are affordable”*
**Advertised Vs Actual Product**9%
*“As described”*
**Smell**6%
*“Beautiful fragrances”*
**Durability**5%
*“they still perform well overall”*
**Size-Overall**4%
*“They fit perfectly in my candle holders”*
**Ease Of Use**3%
*“Easy to use”*
**Battery Life**3%
*“The battery life is excellent”*
**Fire Resistance**3%
*“They do add some nice touches to house without all the smoke”*
### **What buyers complain about **
**Size-Overall**16%
*“Even though they were bigger”*
**Quality-Overall**12%
*“Drop in quality”*
**Smell**10%
*“the smell is SO off-putting”*
**Flammable**8%
*“These burn pretty poorly”*
**Durability**6%
*“Half stopped working after 2 hours”*
**Value For Money**5%
*“Price isn't that great either”*
**Brightness/Shine/Glow**4%
*“Not very bright”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Color**2%
*“Very very yellow”*
**Bulb Flicker/Dimming/Color**2%
*“They flickering like a regular candle to give off the appearance of an actual candle”*
### **Top return reasons **
**Size-Overall**42%
**Color**11%
**Value For Money**9%
**Bulb Flicker/Dimming/Color**8%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**6%
**Quality-Overall**3%
**Functionality-Overall**3%
**Alarm/Timer Accuracy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is votive candles profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 62 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the votive candles niche?**
- 37 brands and 53 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in votive candles?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 3.1%.
- **When does demand for votive candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the votive candles niche?**
- Listings span $6.78–$61.17; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 5,351 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)