---
title: "Reviews — votive candles scented - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/votive-candles-scented/reviews"
last_updated: "2026-08-09T16:24:14.155Z"
locale: en
meta:
  description: "Niche score 54/100 · $65K/yr market · 122K searches/yr · $16.43 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $65K/yr market · 122K searches/yr · $16.43 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — votive candles scented - Flapen"
---

# **votive candles scented**

**Worth a look**

Shows low returns (1.2%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Market size 16Growth 12Conversion 40Competition 77Returns 90Price range 77Avg price 79Brand share 52Review moat 76Quality gap 84

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.43**

avg listing price — sweet spot $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Great****$9.83–$32.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****480.97**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$65K**

$65K/yr · 122K searches

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch

## Reviews